Love Equals Quality Marketing Materials for Your Print Buyers

In a month or so, when love is in the air, or at least the reminder of Valentine’s Day is all around, why not lean into the theme and let your customers know you love them by sending quality marketing materials?

A consistent direct-mail schedule is an important part of maintaining the relationship you have worked hard to build. As always, we have a fantastic lineup of options for you to consider available for download now!

DOWNLOAD OF THE MONTH CLUB

The December download from the Download of the Month Club is the perfect marketing tool for growing your mailing list in the new year. Simply add your company’s information, print, and leave these colorful marketing pieces at your front counter, in your invoices, and more!

If you struggle with knowing you should promote your print business more but don’t have the time to put it all together, the Download of the Month Club is your self-promotion shortcut.

With new, ready-to-print files provided to you monthly, each download is thoughtfully and precisely created to meet the marketing pain points of your business and give you a well-rounded collection of marketing collateral.

For only $9.99 a month, you can grow your business with compelling writing and impossible-to-ignore design, all neatly packed and delivered to your inbox.

Check out some of the upcoming Download of the Month Club downloads and learn more below.

Tell Me More!

5 DIRECT MAIL PACKAGE OPTIONS FOR PRINTERS

FastStart

Getting specific in your marketing is an effective way to make a stronger connection. Give your customers a look at a specific product or service each month with the straightforward messaging in the FastStart postcard or mailer.

This month’s focus is on sell sheets and rack cards:

Sell sheets that list your products or services help customers to get their questions answered. A rack card has the allure of a brochure but with the ease of a postcard. It’s an easy read and will get your message out in an attractive manner.

Making what you offer very clear will encourage your customers to contact you to meet their needs!

Coffee Break

Coffee Break is a low-stress marketing option that is sure to leave a positive impression on your customers. The humor and useful calendar with just the right amount of marketing combine to let your customers see your playful side.

Teacher: Why are you late?
Student: Well, because class started before I got here.

My new girlfriend works at the zoo. I think she’s a keeper.

There’s something for everyone in Coffee Break, including your company as your relationship with your customers improves and sales increase.

Local Edge

The appeal of working with a local business is not lost on most consumers.

The Local Edge postcard reminds your customers that you are there for them, right around the corner. A message and coupon featuring labels, magnets, and decals gives them a reason to come by for a visit and see how you can partner together.

Looking for a love that sticks around? Stop trying to build connections through annoying in-your-face popups and craft an emotional connection through print.

Consider making Local Edge a win-win part of your marketing plan!

National Direct Mail

National Direct Mail is a mailer that can’t help but catch your customer’s eye.

Graphically appealing and filled with helpful print marketing tips alongside money-saving coupons, it exists to make your customers take notice. It also sets you up as the solutions provider, which makes it an ideal marketing piece.

Keep up the direct mail and send it in style in a new envelope. We can help with the execution and printing, and help you create envelopes that get opened.

Maintain a positive customer-print shop relationship with a marketing piece that really ticks all the boxes.

Printer’s Press

If a goal of marketing is to make connections that lead to sales, then a four-page newsletter filled with promotional messages, printing tips, and general interest articles is a great way to do it!

The Printer’s Press newsletter this month features the following articles:

  • What to Avoid on Your Journey to Health
  • Envelopes that Get Opened!
  • Four Types of Friends

Make an impression that goes a little deeper and lasts a little longer with a monthly mailing of the Printer’s Press newsletter.

NEW ONLINE MARKETING CONTENT THIS MONTH

10 IDEAS TO HELP SHARPEN YOUR HEADLINE WRITING SKILLS

The latest Ideas Collection tip, available to all website subscribers and MI4P WordPress Plugin users, positions you as just the marketing expert your audience is looking for.

“Lose 50 Pounds in 2 Months!”

“Save 50% Today Only!”

“Close the Sale with This One Step!”

You’ve most likely seen headlines like these before because they catch your attention and get you thinking.

But how do you write a headline that turns heads and motivates people to read the rest of your text and take action?

Breakthrough Advertising with Headlines

Verbalization is the skill you’ll need.

It is the “art of increasing the impact of a headline by the way in which it is stated.” The important part is not just knowing what you want to say, but HOW to say it.

Below are 10 headline writing skills that will transform your headline writing so that it screams for attention.

Want more? Continue reading “10 Ideas to Help Sharpen Your Headline Writing Skills.”

P.S. Promote your tip and sell even more printing with the Ideas Collection email marketing template, included free within the all-new Email Marketing For Printers subscription. Check it out today!

SELL MORE PRINTING WITH CONTENT

Content is your way to build trust and connect with your target audience, paving the way for your print buyers and prospects to think of you first whenever a need or question arises.

Start pointing your audience toward you today!

Explore how a website packed with automatically updated relevant content can help you sell more printing when you start your free website today. Enjoy feature-rich access free for 30 days without obligation!

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