Selling More Printing in 2023: 10 Things to Start Now

As the printing industry continues to evolve and become increasingly competitive, your printing company has to stay ahead of the curve to succeed.

With a few simple steps and a little planning, you can start now to ensure you’re ready for success in 2023.

Here are ten things you should consider doing today to help your printing business sell more this year.

1. Develop a comprehensive marketing plan

With the right comprehensive marketing strategy, you can reach your target print buyers and stand out from the competition.

Researching trends and understanding customer needs allows for creating targeted campaigns to increase the effectiveness of your marketing initiatives.

All in all, get your marketing off of the back burner and invest in putting your brand front and center.

2. Invest in modern printing technology and software to increase efficiency

To stay competitive in the printing industry now is the time to invest in modern printing technology and software.

If you haven’t looked at Odyssey 2.0 for your Print Management Information System (Print MIS) needs lately, what are you waiting for?

Odyssey 2.0 is a powerful and intuitive software solution designed to help your print businesses increase its efficiency and profitability. With an easy-to-use interface, comprehensive reporting tools, and automated workflows, Odyssey 2.0 helps streamline operations while providing real-time insights into business performance.

Among the features of Odyssey 2.0 are the following:

Customer relationship management
Job progress tracking
Data analysis for effective decision making
Improved interoffice communication between departments
Optimized production processes

3. Expand your product range

By offering specialized services tailored to the specific needs of your print buyers, you can provide them with a unique experience that will stand out from other printing companies.

Having a wide range of products and services available allows your customers to find exactly what they’re looking for and encourages them to come back again.

This could include anything from Private Label Websites for your corporate customers to getting the word out about your new printing embellishment options.

4. Embrace the latest trends, such as eco-friendly paper stock, specialty materials, and digital print solutions

Successful print businesses know they must embrace the latest trends in the industry to remain competitive in 2023.

Eco-friendly paper stock, such as recycled materials, not only reduce environmental impact for those concerned print buyers but also provide an attractive option for customers looking for sustainable print products.

Specialty materials, such as metallic or heat transfer papers, are also becoming more popular as customers look for marketing initiatives that are unique and eye-catching.

The main point is this:

Print buyers are looking to you to be more than their printer.
They want you to be their go-to marketing expert.

5. Use content to drive brand awareness through blogging, white papers, and more

Content marketing strategies are essential for your printing business to increase brand awareness and reach your target customers.

Blogging can be leveraged to provide valuable information on topics related to your business and the industry and drive traffic back to your website.

White papers present an excellent opportunity to showcase in-depth knowledge while providing higher-value content.

6. Leverage social media platforms

Social media has become an indispensable tool for print businesses of all sizes to reach and engage with their target audience.

Platforms like Facebook, Twitter, and LinkedIn allow you to leverage these powerful channels to create lead-generation campaigns or promote special offers on products and services.

With the right social media strategy for your print business, you can use social media platforms to connect with potential customers in a meaningful way, build relationships that will last, and ultimately increase sales.

The key is consistent posting, capturing attention, and driving engagement.

7. Consider omnichannel marketing

Omnichannel marketing enables your printing company to deliver a seamless customer experience across all channels.

This type of marketing involves creating an integrated content system of online and offline platforms, such as website content, an email newsletter, a solid social media presence, and consistent direct mail marketing.

By leveraging the power of omnichannel marketing, you can reach more print buyers with your products and services while providing a better user experience.

Additionally, through omnichannel marketing, your business can gain valuable insights into your print buyers’ behavior to personalize your offerings further and optimize your marketing efforts for maximum efficiency.

8. Network with industry peers and influencers at trade shows & professional events

Attending trade shows and professional events is an excellent way for you to network with industry peers and influencers.

This approach allows you to build relationships, exchange ideas, and stay ahead of the competition. It also provides an opportunity to learn about industry trends and developments to understand customer needs better.

Don’t miss these networking resources!

9. Reawaken your direct mail marketing efforts

For maximum impact to drive 2023 sales forward, consider revamping your direct mail campaigns using modern design techniques and high-quality materials.

Direct mail provides the perfect opportunity to showcase your craftsmanship, set an example for your print buyers, and highlight all you have to offer.

10. Broaden your reach with email marketing

Email marketing is essential for your printing business to build customer relationships and increase sales. Emails allow you to stay in touch with customers, provide them with valuable updates and offers, and encourage them to make purchases.

And it can be so incredibly easy!