The new year brings a new season, including a fresh calendar and sometimes a change of CLOTHES. Is your wardrobe left wanting? According to Elle magazine, there are several signs that it may need an overhaul. Here are three clues: You routinely open your closet and find you have “nothing” to wear. The last designer clothing item you bought was
Sales. They’re crucial for today’s success and tomorrow’s stability. Flourishing business includes two important keys: Attracting Customers (Creating new sales) Connecting with Existing Clients (Generating repeat sales) How seriously do you take these goals? Are you reaching the right people and capturing their attention? Or are you just crossing your fingers and hoping for the best? Increase Orders with Suggestive
Ever feel swamped by relationships as you try to keep up with Twitter, Facebook, or various voice and messaging apps? Nearly 200 years ago, Henry Cole had a similar problem. A prominent educator, Cole held an elite social position in Victorian England, and during the holiday season of 1843, his popularity was stressing him out! With the rise of the
Who doesn’t love a good party? The transition from summer weddings to year-end holiday gatherings means many of us will be experiencing an extra dose of intentional hospitality. However, a party is only successful if people actually COME, and most people attend for one key reason — because they were invited! Custom Envelopes Invite Them to “Come on In” and
It seems like summer just got started, but now that we’ve passed the Fourth of July holiday, fall will be here in no time. Here in the Midwest, we love the fall season when long summer days give way to crisp, cool nights. The extravagance of fall begins with a few golden accents that quickly give way to hues of
Like pinching pennies? You’re not alone. Today’s consumers love a good deal, especially one catered toward their personal preferences. And the good news is that coupons work. A 2016 Association of Coupon Professionals study showed that, on average, seventy-five percent of coupon redemptions (of all types of consumer packaged goods) resulted in increased incremental sales. Shoppers are more easily swayed
Do your customers like to doodle? Studies show that jotting notes or designs on paper can jog memory, sharpen focus, and help us grasp new concepts and refine creative ideas. As printers know, people still “think best” on paper, so remind your customers of this and get them engaged and thinking as they doodle on printed brochures! Brochures Bring Them
The Industrial Revolution (beginning around 1760) was one of the most spectacularly fruitful periods in history. Almost every aspect of life was transformed as people harnessed electricity, expanded transportation, and streamlined industrial processes with new machines. Output multiplied exponentially: while previously one daily laborer could clean a pound of seeds from cotton, the mechanized cotton gin could remove fifty pounds
The direct mail packages from Marketing Ideas For Printers couldn’t be easier! Each month we send you a link for a press-ready file of the text and artwork, two months ahead of publication. You drop in your logo and contact information, print, and mail to customers or prospects within your exclusive ZIP code(s), offering you the ability to produce consistent, reliable,
Seeing the world through rose-colored glasses sounds like a good thing, right? It sure can be, except in print. When your printed images start taking on an extraterrestrial hue, it’s time to take the glasses off and see where this mystical glow is coming from. Recently, one of our customers experienced a rather “rosy” view of the images in our Direct