FastStart Archives - Page 2 of 4 - Marketing, content, & technology to help printers sell more printing

In gymnastics, accelerated tumbling passes, high-flying vaults, and breath-taking dismounts are a thrill to behold. While these elements are big crowd-pleasers, the landing is just as critical as the performance. Solid landings keep gymnasts safe, generate big points, and mean the difference between placements and podiums. Seal the Deal with Classy, Confident Labels Business isn’t entirely different: sometimes a project

Everyone loves a great story. And marketing coaches counsel companies to leverage this power by wrapping their brand in a story. Why are stories so significant? Paul Zak, founding director of the Center for Neuroeconomics Studies, says the real reason stories capture hearts is because first, they attract our brains! Zak found that more oxytocin (the “bonding” neurochemical that helps

Have Instagram, Facebook, and social media become the new, “wish you were here” greeting for this generation? Washington Post travel journalist Mark Jenkins wrestled with this question and concluded the allure of the postcard is not just the image captured or the message shared, but a physical memento from a real, tangible place. Jenkins writes, Postcards (are) more personal than

Great Moments are Born from Great Opportunity What changes an opportunity into a victory? A dream, a will to fight, and sometimes a raging good pep talk. In the 2012 documentary School of Hard Knocks, famed Welsh Coach Scott Quinnell inspired his rugby team with these words: “If you don’t feel those butterflies in your stomach now . . .

Snagging a Splendid Surprise All the Roddy family hoped for was a few small fish. Vacationing in Kona, this Tucson family wanted to give their children the joy of reeling in a live catch. During their half-day offshore, Dad (Mike) threw out an assortment on Shortbill Spearfish and quickly found himself in the fight of his life. After a 55-minute

In the early 1990s, one of the leading direct response fundraising agencies was the Domain Group, based in Seattle. The company was known for record-breaking fundraising campaigns, generating $40 million a year in billing for clients like The Salvation Army, The Lance Armstrong Foundation, and Prison Fellowship. One of its legacies was the “Domain Formula,” a painstakingly researched-focus approach on

One glance is truly all it takes, and recent eye-tracking studies demonstrate how quickly first impressions happen. Dr. Hong Sheng, assistant professor of technology at the Missouri University of Science and Technology, employed eye-tracking software to analyze scan and response patterns as students viewed website screenshots. Subjects averaged merely 180 milliseconds on a particular section before moving on (in comparison,

Imagine yourself standing on a towering cliff, ready to repel down the rock face for the very first time. Though you’ve been coached through the technique and the trustworthiness of the ropes, you’re still uncertain. What nudges you over the edge? Ego preservation? A spirit of adventure? If only there was a 100% guarantee of how this jump will end!

Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: in a global world of fluff and noise, it is challenging to make ideas fly before they die! In their 2007 book, Made to Stick, accomplished educators Chip and Dan Heath explore what makes messages

“Succeeding in business is all about making connections.” –Richard Branson, founder of Virgin Records and Virgin Group multinational corporation Sales is a tricky business. Not only do you have to make a good pitch, but you have to do it for the right people! Wall Street Journal cartoonist and best-selling author Stu Heinecke recognized this challenge in his 2016 book,

« Previous Page — Next Page »