Let’s be honest.Summer is noisy.Events, festivals, fireworks, social media overload… everyone is competing for attention. And your print buyers? They feel it. They know it’s harder than ever to stand out. But here’s the thing—while digital ads get skipped, scrolled, or ignored, bold print signage demands attention in a way nothing else can. This month, we’re focusing on helping your print buyers win back attention with print marketing that refuses to be ignored. The tools in your July marketing arsenal are designed to give your customers the visibility they deserve, while positioning your print shop as the expert partner who helps them get results. Here’s what you’ve got working for you this summer. Direct Mail For Printers Options Coffee Break: Humor That Keeps You Human If you want to be top-of-mind, you’ve got to stay relatable.The Coffee Break newsletter does exactly that. It brings humor, warmth, and everyday laughs to your customer’s mailbox.This month’s jokes tap into summer silliness: “What did the ghost say on the 4th of July? Red, white, and boo!” “Boss: You’ve been late three times this week. Do you know what that means? Me: It’s Wednesday?” Plus, the (Not-So) Official Firework Safety Guide delivers tongue-in-cheek warnings