Content Archives - Page 2 of 8 - Marketing, content, & technology to help printers sell more printing

Are you a printer who believes your website should solely focus on selling your printing services? Did you know, however, that neglecting content could limit your print buyers’ potential to engage with your brand and miss out on numerous opportunities to connect with a broader audience? Read on to discover why your print website is about more than just selling printing and how you can maximize its potential. Content is King While selling your printing services is undoubtedly a crucial aspect of your print website, relying solely on this function restricts your reach to potential print buyers who are actively seeking printing solutions at that exact moment. However, by incorporating meaningful content throughout your website, you can create multiple touchpoints for them to interact with your brand. Consider adding engaging articles that cover the latest industry trends and techniques, informative blog posts that provide helpful tips and tricks for their print projects, and captivating visuals that showcase the versatility and quality of your printing services. By doing so, you showcase your expertise and provide valuable insights and solutions that resonate with your target audience. Additionally, you can explore other forms of content, such as video tutorials, case studies, and client

Happy New Year! It truly is remarkable how quickly we come back around to January 1. As you look ahead to all that could be in 2024, be sure to consider the impact a solid marketing strategy can have on your company’s bottom line. Let the fresh start of a new year be the catalyst for increased marketing efforts, and let our lineup of options be the first place you look! DOWNLOAD OF THE MONTH CLUB The November download from the Download of the Month Club is a monthly gratitude challenge for businesses. Featuring 30 days of fun and unique tasks to express thankfulness, it’s the perfect piece to send to your print clients during this holiday season. If you struggle with knowing you should promote your print business more but don’t have the time to put it all together, the Download of the Month Club is your self-promotion shortcut. With new, ready-to-print files provided to you monthly, each download is thoughtfully and precisely created to meet the marketing pain points of your business and give you a well-rounded collection of marketing collateral. For only $9.99 a month, you can grow your business with compelling writing and impossible-to-ignore design, all

With the hustle and bustle of the holiday season, keeping up with your marketing efforts can feel overwhelming. It’s one of the reasons we offer a diverse range of monthly marketing materials for print shops—to take the stress out of connecting with your customers. No matter the time of year, knowing your customers will receive high-quality print marketing in their mailbox each month is a load off your busy mind. Take a look at all we have to offer and choose the piece or pieces that best fit your target market! DOWNLOAD OF THE MONTH CLUB The October download from the Download of the Month Club is a yearly calendar to put your brand front and center all year long. Featuring a complete yearly calendar on one side and coupons and advertorials on the other, it’s the perfect print marketing piece to send to your clients and prospects! If you struggle with knowing you should promote your print business more but don’t have the time to put it all together, the Download of the Month Club is your self-promotion shortcut. With new, ready-to-print files provided to you monthly, each download is thoughtfully and precisely created to meet the marketing pain

Are you searching for a game-changing boost for your printing business? Look no further! At MI4P, we believe that remarkable partnerships begin with meaningful conversations. If you’re eager to expand your leads, increase profits, and sell more printing, our “Proven Process” is tailored just for you. Join us on a journey towards greater success, backed by over 30 years of hands-on printing expertise and innovation. Your success is our mission! Here are 10 reasons you and your print business should partner with MI4P. 1. A (No Pressure!) Plan for Your Print Business Incredible partnerships begin with great conversations. Curious about expanding leads or growing profits? During our “Proven Process” for helping you sell more printing, we’ll start with an unhurried conversation to learn who you are, your goals and challenges, and work on sharpening your marketing and technology to maximize your success. This personal consultation is convenient, flexible, and totally FREE. 2. Timely Print-Focused Content Updates Want to build trust that converts casual print buyer relationships into tangible returns? Content is one of the most effective ways to turn readers into customers, with companies that blog earning 67 percent more leads per month than brands that don’t. From smart social

As the middle of the year sneaks by, do you feel prepared for the marketing you’d like to do in the fall? Continuing to put your name in front of your print buyers could feel like an uphill battle. Relying on consistent monthly mailings to do part of that work for you might be just the thing to ease your mind and bring your sales to a new level. We’re proud to produce and provide the direct-mail marketing pieces and content described below, and we’d love to help you determine which one fits your print company’s needs! Check out the latest content available now! DOWNLOAD OF THE MONTH CLUB The May download from the Download of the Month Club is product-focused, inspiring your print buyers to take advantage of the many benefits of coupon marketing! This simple, fun statement stuffer is the perfect companion to any custom correspondence and encourages your clients to consider adding a new printed piece to their marketing lineup. If you struggle with knowing you should promote your print business more but don’t have the time to put it all together, the Download of the Month Club is your self-promotion shortcut. With new, ready-to-print files provided

How are you feeling about your marketing efforts so far this year? Have the first few months brought in more customers or increased sales? If you aren’t seeing the results you were hoping for, consider the importance of a regular, monthly mailing as part of your marketing routine. Be sure your company’s name and contact information is at your customers’ fingertips, so they think of you first when they need printing! DOWNLOAD OF THE MONTH CLUB The February download from the Download of the Month Club will get you connecting with potential and current print buyers online like never before! This business-card-size social media networking card is the perfect way for you to get all of your online addresses into the hands of your audience. Simply add your logo and company contact information and hand out… everywhere! If you struggle with knowing you should promote your print business more but don’t have the time to put it all together, the Download of the Month Club is your self-promotion shortcut. With new, ready-to-print files provided to you monthly, each download is thoughtfully and precisely created to meet the marketing pain points of your business and give you a well-rounded collection of marketing

As the printing industry continues to evolve and become increasingly competitive, your printing company has to stay ahead of the curve to succeed. With a few simple steps and a little planning, you can start now to ensure you’re ready for success in 2023. Here are ten things you should consider doing today to help your printing business sell more this year. 1. Develop a comprehensive marketing plan With the right comprehensive marketing strategy, you can reach your target print buyers and stand out from the competition. Researching trends and understanding customer needs allows for creating targeted campaigns to increase the effectiveness of your marketing initiatives. All in all, get your marketing off of the back burner and invest in putting your brand front and center. 2. Invest in modern printing technology and software to increase efficiency To stay competitive in the printing industry now is the time to invest in modern printing technology and software. If you haven’t looked at Odyssey 2.0 for your Print Management Information System (Print MIS) needs lately, what are you waiting for? Odyssey 2.0 is a powerful and intuitive software solution designed to help your print businesses increase its efficiency and profitability. With an

Steve Jobs is quoted as saying, “If you really look closely, most overnight successes took a long time.” For most people, overnight success is not on the horizon. And no matter the level of success, behind each company is a story of dedication and hard work. The time and energy your company puts into building your brand by using consistent print marketing is part of your success story. And we’re here to help every step of the way! Here’s the latest content available now. DOWNLOAD OF THE MONTH CLUB The January download from the Download of the Month Club starts the year off with a smile! Featuring a set of three, 4-inch designs you can easily transform into a magnet, sticker, or decal, you can show off your fun side! Stick these little marketing tools on completed orders or hand them out at your front counter or trade show event. Simply add your company’s information, print, and promote yourself. If you struggle with knowing you should promote your print business more but don’t have the time to put it all together, the Download of the Month Club is your self-promotion shortcut. With new, ready-to-print files provided to you monthly, each

In a month or so, when love is in the air, or at least the reminder of Valentine’s Day is all around, why not lean into the theme and let your customers know you love them by sending quality marketing materials? A consistent direct-mail schedule is an important part of maintaining the relationship you have worked hard to build. As always, we have a fantastic lineup of options for you to consider available for download now! DOWNLOAD OF THE MONTH CLUB The December download from the Download of the Month Club is the perfect marketing tool for growing your mailing list in the new year. Simply add your company’s information, print, and leave these colorful marketing pieces at your front counter, in your invoices, and more! If you struggle with knowing you should promote your print business more but don’t have the time to put it all together, the Download of the Month Club is your self-promotion shortcut. With new, ready-to-print files provided to you monthly, each download is thoughtfully and precisely created to meet the marketing pain points of your business and give you a well-rounded collection of marketing collateral. For only $9.99 a month, you can grow your

When it comes to your printing company’s website, the quality of your content (or lack thereof) can draw a potential print buyer to you or push them away. Poorly written or boring web copy is unlikely to capture attention or inspire action. To engage your audience and experience improved sales, you need well-written content on your website. Let’s talk about how you can turn your website content into a powerful selling tool with a little bit of extra care and attention. Why is Good Website Content Important for Your Print Business? Attract site visitors Build trust Demonstrate your print and marketing expertise Educate your potential customers on your line of print products Sell your potential clients on the benefits of your print products Deal with any potential objections BEFORE the potential customer talks to you Upsell – even before the first sale happens By making the right impression online and staying in touch with your prospects and customers, the sky is the limit when it comes to building a successful printing business. What is the Connection Between Engaging Website Content and Print Sales? Often, your website is the initial point of contact between you and a potential print buyer. While

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