Websites Archives - Page 10 of 10 - Marketing, content, & technology to help printers sell more printing

Results. Whether it’s weight loss, test scores, or finances, tangible success is the payoff everyone wants. Your customers are eager to acquire customers and increase profits; it’s your job to sell them on PRINT as the strategic solution they need. Success Starts Here Start here! A 2015 DMA Response Rate Report found that, when it comes to results, direct mail consistently outperforms all digital marketing options. Direct mail allows readers to comprehend, process, and remember material more quickly and easily, with postcards and envelopes eliciting the best overall response. Think about how quickly you process your own mail – ‘bill, letter, junk, ad, … ’ It takes merely a split second to accept or discard each piece. Postcards put the message front and center as soon as the printed piece hits their hand. Front and Center with Eye-Popping Postcards The August design tip, available on every website provided by Marketing Ideas For Printers, features postcards as a simple way to guarantee rapid results. Our design tip offers several pointers to get your clients started: Get to the Point. Postcards should have one obvious call to action. Understanding the audience and key message will drive design, with branding that will reinforce

Last week, my wife dropped her iPhone. She was upstairs, and I was downstairs when I heard the phone hit the floor. This was not your ordinary phone drop; this was the phone’s life-ending “thud!” I was pleasantly surprised at how easy it was to replace her phone, and it was because of one easy change: flexible pricing. That’s the starting point for the video below (4:28), which explains the new, flexible pricing for websites from Marketing Ideas For Printers. Flexible Pricing Summary: Gone are the three incremental levels of bundles (the Start, Grow, and Conquer bundles). In their place are bundles designed to serve specific purposes. This new pricing structure will take effect for existing customers on January 1, 2018. We’re telling you now, so you have plenty of time to find the right combination of add-ons that work for you. And, if you don’t make any changes by January 1, that’s no problem; we’ll just roll over your current add-ons into the new pricing plan at that time. However, the transition to this flexible pricing also coincides with some other important changes, so you’ll want to keep reading to see how these changes affect you. A Time-Sensitive DesignEdit Upgrade Offer Summary:

DesignEdit, Websites, Marketing Ideas For Printers,

This is what you’ve been waiting for! An online design tool that allows your website visitors to quickly produce designs worth printing, with no involvement from you! DesignEdit Goes 2.0! These days, customers have been conditioned to look for a quick and easy online shopping experience that they can do themselves. They expect speed, convenience, access to you 24/7/365, and beautiful design they had a hand in creating. That’s why we have DesignEdit available for your website from Marketing Ideas For Printers! DesignEdit offers your prospects and customers the ability to create ready-to-print online design projects starting with either a blank canvas or one of 20,000+ pre-built templates. From changing colors to cropping images, DesignEdit means quick and easy design for your customers and more profitable print jobs for you. See What’s New Many of you probably recognize the name DesignEdit. It’s been a feature available on websites from Marketing Ideas For Printers for quite a while now. But, now, it’s even better! Here are the top three improvements you’ll see in the upgraded DesignEdit on display at Booth 351: An all-new editor that allows for increased flexibility and an easy, more enjoyable user experience. A broader range of 20,000+ ready-to-use templates that

Ideas Collection, Websites, Marketing Ideas For Printers, Create the Perfect Match

“Why do two colors, put one next to the other, sing? Can one really explain this? No. Just as one can never learn how to paint.” ~Pablo Picasso Make Their Printed Materials Sing World famous chef Wolfgang Puck compares cooking to music and to art. Just as there are so many notes or colors, he says, “there are only so many flavors. It’s how you combine them that sets you apart.” So how do you fill your printed materials with flavor and make them sing? Pass with Flying Colors It all comes down to the numbers. Color matching allows you and your customers to communicate effectively about a challenging, variable subject: color. You understand that what looks like magenta to one customer could easily be described as “red-purple” by another. Helping your customers understand and properly use CMYK and PMS colors in their printing projects will ensure accurate printing and precise, gorgeous color hues, making you the hero! This month’s print tip, provided on every website provided by Marketing Ideas For Printers, helps your customers navigate the intricacies of PMS and CMYK systems. Here’s a sneak peek. CMYK Colors: The term CMYK refers to the ink colors that make up

DesignEdit, Marketing Ideas For Printers, Websites, Printers

There’s a new DesignEdit in the works, and you’re gonna love it! What’s DesignEdit? DesignEdit is an online design tool available on websites from Marketing Ideas For Printers. It offers your prospects and customers the ability to create ready-to-print online design projects starting with either a blank canvas or from one of 20,000+ pre-built templates. From changing colors to cropping images, your website visitors will be able to quickly produce a design worth printing, with no involvement from you! What’s New? Savvy readers will already recognize the name DesignEdit. It’s been a feature available on websites from Marketing Ideas For Printers for quite a while now. But, it’s about to get a makeover. A big makeover! Here are just some of the improvements you’ll see in the upgraded DesignEdit: More Templates For Your Customers The library of templates has been expanded to include over 20,000 ready-to-use templates. That’s twice as many as before! Your customers will be sure to find something that will quickly get them designing and printing with you! More Relevant Templates The template collection is now more in line with what a North American audience would expect to see. Searching for “football”? You’ll see a brown, oblong object with white stripes on the

Customer loyalty is every business’ priority – in theory. But in practice, loyalty can be elusive. Our latest whitepaper, “Keeping Customer Loyalty (After the Sale)” points out some of the not-so-obvious things your customers and prospects can work on to focus their message on their current customers. Make the Most of Your Current Customer Base Statistics show that selling to current customers is cost effective and more profitable year after year. It should also be noted that repeat sales are not guaranteed. Help your customers and prospects discover what they can do to make the most of their current customer base. Here’s a small excerpt: Keeping customers engaged is an ongoing process that is worth the effort. According to Bane & Co, the average repeat customer spends sixty-seven percent more in the thirty-first to thirty-sixth month than in the first six months. The more you nurture those customers through the smaller purchases in the early days, the more profitable they become as time passes. Mix it up. Combine print, digital, and face-to-face marketing opportunities to keep things interesting. But remember, the story you tell is just as important as how many times you tell it. This whitepaper shows your customers different techniques they

Cut to the Quick, Marketing Ideas for Printers, Ideas Collection, Websites

Practice makes perfect! If you’ve ever played piano or any other musical instrument, chances are you remember the time spent honing a select performance piece. You could play that piece almost flawlessly, but two or three sections still made you stumble. The solution? Isolating those critical measures and practicing muscle memory repeatedly until perfection. Increase Proficiency with Keyboard Shortcuts Help your customers develop the muscle memory skills that will permanently increase their technical proficiency! This month’s Tech Ideas Collection Tip, available on every website provided by Marketing Ideas For Printers, features simple keyboard shortcuts to give users mastery over the important functional commands of Adobe InDesign. Help them learn basic tricks to unlock the creative potential for documents across a full spectrum of digital and print media. Accelerate Your Potential Want to do more? Enrich your customer base and enhance your potential with fresh ideas content, available each month on every website provided by Marketing Ideas For Printers. Preview the full Become A Keyboard Shortcut Superman tip on one of our public demo websites or request your own personal demo website below. START FREE DEMO

If Everyone Wins at SEO, then No-one Wins, Websites, Marketing Ideas For Printers,

Something we hear a lot is, “Do I really need to care about SEO on my website? I mean, aren’t you guys already taking care of that for me?” To get you an honest answer to that question, let’s unpack that a little. We’ll show you what we do to help you get the best search engine optimization (SEO) results, and follow that up with tips on how you can take your SEO to the next level. Form or Function? SEO is part form and part function, so let’s take a look at both form and function. Here’s what you need to know: We take care of the “function” part so that together we’re well-positioned to help you take care of the “form” part. How we help: We make sure your website functions in a way that makes search engines happy. We make sure the website code adheres to search engine best practices. One geeky example: Websites from Marketing Ideas For Printers embed properly-formatted sitemaps, and that’s a “must do” if you want to make it easy for search engines to index your website. That’s a little taste of what we do make sure you’re well-positioned for search engine success. Now, let’s turn the focus and

Let the Sparks Fly, Marketing Ideas For Printers, Websites, Ideas Collection

As sparks are to fire, inspiration is to great design. The word “spark” has become synonymous with life, vitality, or the heated release of anger, passion, or creativity. A creative spark is sometimes all it takes to inspire a grand slam idea. That’s why this month we’ve included a second BONUS design tip to every website from Marketing Ideas For Printers. After all, when sparks fly, fire happens! Prompt an Imagination Upgrade Want to help your customers re-energize or animate their design? This bonus design tip, available in the Ideas Collection of every website of Marketing Ideas For Printers, provides several strategies for sparking innovative ideas. Whether it’s a writer, artist, designer, or small business owner, everyone can benefit from an imagination upgrade. Here are five easy ways to release them from a rut: Make time to be creative. Designating a set time, tool, or training opportunity can unleash potential and open pathways for inspiration. Step away from your tribe. Changing your physical environment or the people you’re most familiar with can bring an exciting new perspective. Make a timeline. Breaking giant tasks into simple steps can move you forward in measurable, meaningful ways. Deliberately disconnect. Free at least part

Websites, Ecommerce Suite, Sell Printing While You Sleep, Marketing Ideas For Printers

We’ve all been there. You hear about a fantastic new product on the radio or read about it in an article, and you decide you must get one for yourself. Within minutes, you’ve found a store online that sells that product, chosen the best shipping option for your needs, and even paid for it. Within days, it’s going to be on your front step. From the instant you first thought about buying the item to the moment you’ve hit the checkout button in the online store, your order can’t have taken more than ten minutes! Wouldn’t it be great if you could offer your own customers that kind of accessibility and convenience? With the Ecommerce Suite, available in the Conquer Bundle for your Marketing Ideas For Printers’ website, you can. Be Ready Any Time Let’s face it; your customers can get an idea for their next printing purchase at any time of the day or night. But, if you’re like most printshops, your sales team probably isn’t working around the clock. It would be ideal if you were able to not only take orders but also complete the sale right when they want it, instead of waiting until morning when their

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