Websites Archives - Page 9 of 10 - Marketing, content, & technology to help printers sell more printing

Grabbing someone’s attention in a world of information overload can be daunting. But it doesn’t have to be. Your customers will appreciate learning the techniques to writing killer headlines with our latest white paper. From Drab to Fab How often do your customers’ print pieces seem drab and ordinary? Perhaps it’s time to give them a helping hand by providing them with a copy of “A Quick Guide to Killer Headlines.” Not only does it provide a step by step process of writing attention-grabbing headlines, but it also gives them some ideas on what to print those headlines on. The white paper includes lists of helpful actions words to include, words to stay clear of, as well as examples of headlines that work. Your customers will learn easy and simple steps to writing response-driven phrases that focus on their customers’ needs and not their own. They’ll learn about focusing on the benefits of their offer as it applies directly to the customer, driving their desire for purchase. Content Benefits All When content holds such power, any help you can give your customer to lead them down the path of success is beneficial both to them and to you. This white

It’s important to take great pride in offering your customers the best quality work. After all, your commitment to your customers involves not only excellent craftsmanship but accurate estimates that save time and stress (for both you and your customer) along the way. Keeping the Numbers in Check The December print tip, available on every website provided by Marketing Ideas For Printers, gives your clients a handy guide for preparing a project with limited hassle. Often those inexperienced in print basics find themselves swamped in confusing conversations or multiple trips to and from your office. Here are a few tips highlighted for your customers from the article that will help your patrons keep their estimates in the ballpark! Weight of Paper. This can vary based on the type of publication and the specific needs of each client. Often it may be best to trust printer recommendations based on project specs. Folding and Binding Options. Folding is ideal for some projects while binding is best for others. This print tip walks clients through four binding options and the most common, standard folds. Narrowing options upfront can offer a huge head start. Colors and Bleeds. Often customers get confused about the precision

Guess what? Responsive website design is in your future! We’re pleased to announce that all existing website designs provided by Marketing Ideas For Printers are now responsive! If your website is powered by the current Marketing Ideas For Printers platform, there’s a significant upgrade coming your way at no cost! What is Responsive Web Design? Simply put, responsive web design means making your website adapt to the size of whatever size your website visitor’s device is. In other words, if your prospect or customer is browsing your website while on a mobile phone, with responsive web design, they’ll be able to have the same, great experience on their phone as they would on a desktop, laptop, or tablet. 5 Great Benefits to You What’s in it for you? Check out these powerful and compelling reasons why responsive web design makes sense for your print shop. More mobile traffic. According to SimilarWeb, more than half of traffic to top websites in the U.S. came from mobile devices in 2015. Therefore, it’s essential for you to have a website that renders properly on smaller screens. Faster loading web pages. Your visitors and mobile users have short attention spans. Studies show that mobile

A marketing campaign is like a symphony – many complex parts, one beautiful outcome. As your customers weigh the elements of an upcoming project, they’ll look to you to work hard to blend the right mix of color, design, and narrative for the most dynamic outcome. How can you guide them to strike the best balance for greatest impact? As Henry David Thoreau once said: “Simplicity, simplicity, simplicity! I say, let your affairs be as two or three, and not a hundred or a thousand…” Simplicity can make your message ring forth through the clatter of daily noise. Opposing the Enemies of Simplicity Our enthusiasm to succeed can often create clutter, so it is important to build a strong, simple foundation from the start. The December marketing tip, available on every website provided by Marketing Ideas For Printers, identifies enemies of simplicity that sabotage our best marketing efforts. Here are a few highlights: Give Your Brand Center Stage. Let your work speak for itself rather than explaining it with highly descriptive content or excessive visual clutter. Less is more! Don’t overextend your design or your brand itself. Too many product variations can come at the expense of the distinct image you

Change is in the air! Recently, we’ve been making you aware of all sorts of changes like Flexible Pricing, the newly updated DesignEdit, and complimentary SSL certificates. While those are some big changes, there are some smaller, yet still impactful changes happening as well. Small, but No Less Important One of those changes is with the “Software Version Monitor.” As you may remember, that page began by asking if your customers’ software was up to date. Its premise was to make sure your customers were always in the know with the most recent software changes. Since most of the software listed on that page has now gone to a monthly subscription model (e.g., Adobe CC), we felt it didn’t make sense to continue to frame the page in the same way. So, if you haven’t already noticed, we have changed that page on our websites to read simply as “Popular Graphics Art Software.” With just some minor content tweaking, it will continue to be available for your customers as just another way to show you know your way around the industry. We will continue to monitor that monthly and keep it up to date for you as part of the Base

Improve Your SEO in 3 Simple Steps, Websites, Marketing Ideas For Printers

Remember when you first heard the acronym SEO? Probably not, because it’s such a part of our language these days. You almost certainly know that SEO is the abbreviation for Search Engine Optimization, but we’re going to go beyond the “tried and true” definition and give it new meaning today! Here’s why: You have the desire to remain competitive on the web, but the world of SEO is always changing. You know enough to know SEO is important, but don’t have the time (or money) to keep up. Here’s a plan to improve your SEO in three simple, acronym-based steps: “S” (Seen) What good is content that no one sees?! Did you know we provide Ideas Collection tip articles every month? Printer@Work twice a month? White papers? All of that content has one objective: to get you seen. Pro tip: The content is there, now let your customers know! When you learn from us that new content is available on your site – run with it! Promote your new content to your customers through email campaigns and social media marketing. “E” (Experience and Expertise) You don’t need to waste hours trying to keep up with ever-changing technology. With over 30

Imagine your beloved corner bakery, the coziest corner in your home, or the gentle warmth of a perfectly lit space. Perhaps it’s that pumpkin latte that sways your heart, but chances are, one of your favorite factors is the atmosphere. Like a soundtrack to a movie (or disorganization to a workspace), the environment can set the stage for what is to come. The same is true in design! What is it that makes superbly designed pieces feel clean-cut and crisp? Why do certain layouts or documents have that distinctly professional pop? Leading Like a Pro To get that clean, easy-to-read, professional look, top designers use three typography keys – leading, kerning, and tracking. This month’s Ideas Collection tip, featured on every website provided by Marketing Ideas For Printers, informs your customers about how to create perfectly spaced text, through leading and text positioning that has just the right touch. The article offers several helpful hints on vertical and horizontal character spacing, eliminating awkwardness, and simplifying layouts. For the InDesign program, our Ideas Collection tip offers a guide to adjusting the fixed leading in a few simple steps: Go to ‘Edit,’ ‘Preferences’ in previous versions of InDesign, or ‘Preferences’ in InDesign

Chrome 62, SSL Certificate, Websites, Marketing Ideas For Printers

Starting in October 2017, Google Chrome is introducing a new update (Chrome 62) that is cracking down on web pages that are not secure. Web pages that accept user input and have URLs that begin with “HTTP” instead of “HTTPS” will generate a “Not Secure” warning in the address bar. That little “S” can make all the difference for a user to continue with you online. The “S” in HTTPS stands for secure and means that your data is encrypted with the help of an SSL (Secure Sockets Layer) Certificate. Why the change? Google’s end goal is to show a “Not secure” warning for all HTTP pages and encourage the adoption of more secure pages. ~ 9to5google.com In plain English, Google hopes to make browsing the internet more secure for everyone, and warning visitors about unsecured web pages is how they’re throwing their weight behind that goal. Why should I care? First, this new update will affect all websites’ traffic, not just Chrome users. In fact, Google says that they’ve already seen a 23% reduction in traffic to unsecured HTTP pages. Why? The simple answer is trust. If you were to enter your credit card or personal information on a website that

Need Direction? Use a Map, White Paper, Website, Marketing Ideas For Printers

Creating content is one of the biggest struggles for businesses. Why? Because it’s hard to put on paper all of the things we say with ease about our business and our products. Even more difficult is planning ahead to have the right content when you need it. Creating A Plan This is why our latest white paper is about Creating a Rock-Solid Content Map. This is a great piece to distribute to your customers, especially the ones who find it hard to think ahead about their needs. Whether they are creating the content or rely on you to create their pieces from start to finish, getting them in the practice of creating a plan is in your best interest. Practice What You Preach Providing great content to your customers shows them that you are practicing what you preach. We have dynamic content to fill that need. Let us help you help your customers and boost your sales at the same time. Read the complete white paper here on one of our public demo websites, or get started creating your own free demo website from Marketing Ideas For Printers today. START FREE DEMO

Ideas Collection, Print Tips, Make it shine, Marketing Ideas For Printers

Adding shading to a piece of art, polish to furniture, and wax to a sports car; what’s the similarity? A desire to find something simple and make it SHINE. Educate and Intrigue At Marketing Ideas For Printers, we help you sell more printing! Through our direct mail, websites, and print management systems, we help you shine as you entice customers to print locally, to order frequently, and to partner with you to produce remarkable results. While many customers know the “business basics,” often the client is looking to YOU for inspiration. Each month, our Ideas Collection tips offer helpful ideas for print, marketing, design, and technology. When customers view you as a credible, reliable resource, your business is sure to benefit! Here’s an example from our latest print tip, added to every website offered by Marketing Ideas For Printers. The Perfect Cover If you’re looking for a simple step to effortlessly enhance your printed project, consider adding varnish. Print varnish adds a transparent coating that reduces smear, prevents wear, and adds durability and strength. Just like paint, there are three basic finishes: satin, gloss, and dull (matte). Weigh these considerations when choosing a varnish that’s best for you: Dull/Matte: A matte

« Previous Page — Next Page »