Who needs marketing? Things are great. I’m busier than ever, and profits are through the roof! In fact, I don’t want or need any more business. All of that may be true. This has been an incredible run. Nine years of economic growth. Not a record, but it’s certainly has been a great ride. I hope it continues for nine

Making emotional connections with your customers and prospects can have a tremendous impact on your business. If your brand can generate an emotional response, you will sell more, gain greater customer loyalty, and be able to charge more than other companies that are selling an identical product. But, how do you do it? Using emotions in marketing is the latest

By the end of 2019, it’s estimated that there will be 224 million digital shoppers in the United States alone. That statistic is shoppers, not orders. How many orders do you think 224 million shoppers place annually? A lot — as in that’s-a-whole-lot-of-numbers-math-is-hard kind of a lot. But, if you think about it, online order numbers like that shouldn’t surprise most

Do you remember when you first started in the printing business? I do. It All Started When… It was 1985, and it was my dad’s hobby in our basement. He had a beat up, old A.B.Dick 360 press with a chute delivery. I was ten years old and loved hanging out with my dad while he was learning the craft

The PRINT 18 Conference in Chicago is only days away! Are you getting excited? We sure are! Attending a trade show or industry event offers visitors incredible benefits like connection and knowledge building, scoping out the competition, and many others. When planned correctly, you can be sure to get the greatest return on your investment and your time spent away from

As the holiday season quickly approaches, we are wishing you all the hope, wonder, and joy that the season can bring. We also hope you can take a break from the madness and kick back and enjoy our upcoming issue of Printer’s Press! In this Issue The November issue includes articles on: Tips to survive the holidays Helping your children

The November issue of our Local Edge direct mail postcard is available now and has us gearing up for the holidays. Celebrate in Style What is your favorite part of the holiday season? The food? The parties? The time with friends and family? Whether you choose a humble gathering or you like to celebrate in style, check out these humorous

What makes a printed piece leap off a page? Some say it’s the dimensions of the designs, the vibrant hues of the ink, or the dazzling gloss finishes. But part of the beauty is the way the layout itself captures your eye. When white space is appropriately utilized (or eliminated completely), the contrast can be breathtaking. But often clients don’t

In gymnastics, accelerated tumbling passes, high-flying vaults, and breath-taking dismounts are a thrill to behold. While these elements are big crowd-pleasers, the landing is just as critical as the performance. Solid landings keep gymnasts safe, generate big points, and mean the difference between placements and podiums. Seal the Deal with Classy, Confident Labels Business isn’t entirely different: sometimes a project

“I don’t have a clue what to talk about. I’m not an expert. How can I write about something like that?” These are the common thoughts that surround the idea of blogging. (Can you relate?) Blogging isn’t as scary as it seems though. All it takes is an idea, a question, or a pain point to address. Donald Miller, the author of

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