Gratitude is at the forefront of everyone’s mind as we turn the calendar to November content. Being aware of all the things we have to be thankful for, and then taking time to express our gratitude, is an important exercise. Think of ways you use your marketing to let your customers know how much you appreciate them, and how grateful

Social media is a powerful sales tool for printers – provided that you leverage the proper techniques. It’s a perfect way to give value to your potential print buyers, establish yourself as an authority in the print industry, raise awareness for your brand, and more – all at the same time. It will, however, require a lot of trial and

Improvement is a concept akin to owning a print business or simply being human. We’re all geared toward ways to improve ourselves, improve processes, and become more efficient. Don’t believe me? Check out all of society’s recent advertisements, and you’ll see adjectives like “better,” “greater,” and just about every other “er” you can think of. While striving for improvement is

About seven years ago, I shared a tip about one way I stay in vacation mode when I’m on vacation. It’s important to me to honor my family by not letting my attention drift back to work. Knowing that “checking my email just for a few moments” is a surefire way to get sucked back into work, I established a safeguard.

Today’s print industry is facing a new challenge: reaching a generation raised in the digital age. Research shows that print remains a priority with many companies, with one-third of many corporations’ advertising budgets still dedicated to print materials. However, to remain a relevant and vibrant option in today’s marketing space, you and your team will need to find unique ways

Now is a fantastic time to review your marketing plan, making note of what has worked in the past year and making plans for what the year ahead should include. The variety of marketing options we have available are a great place to start. Check them out below! ALL-NEW DOWNLOAD OF THE MONTH CLUB If you struggle with knowing you

Jay Conrad Levinson once said, “Your website is the window of your business. Keep it fresh; keep it exciting.” When online visitors show up on your digital doorstep, the first impression you leave with them is critical. So ask yourself: what are your print buyers learning about your business when given the opportunity to peek through your online “window”? A

Getting your print business found online can be a struggle. Fortunately, some tools and solutions can make it easier than ever. One such tool is Google My Business. What is Google My Business? Google My Business (GMB) gives your print business a free business profile on Google’s search page. To find your Business Profile, search for “my business” on Google.

Every print business has its strengths and its weaknesses. To ensure you’re meeting your print buyers’ needs, it’s a great idea to take stock of the areas where your company is performing well and other areas where improvements can be made. This careful attention to your printshop’s performance not only benefits your existing clientele, but it also attracts new print

New content is now available, and we’re thinking fall! No matter where you live, this time of year means change. Routines and weather are some of the biggest ways life is different as fall rolls around; perhaps you also find yourself starting to think about how you can make a big impact through your business in the coming year. Is

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