All printers want to sell more printing, but many tend to overlook the impact that white papers have on reaching that goal. What are White Papers? A white paper is an “authoritative report or guide meant to help readers understand an issue, solve a problem, or make a decision”. They provide an in-depth study on a specific topic. What’s great


I’m not a smart guy. I’m smart enough, don’t get me wrong, but I’m no brainiac. I do work really hard, though, and I’m proud of my work ethic. Actually, I’m very proud of all of my ethics. I always try to do the right thing even if it’s not the right thing for me or my business. Do you


Editing, Adobe Illustrator, Marketing Ideas For Printers

You’ve probably heard the expression, “Just because you can do something doesn’t mean you should.” For example: You can put a water hose in your car’s gas tank, but you probably shouldn’t. You can use the same password for all of your internet accounts, but you probably shouldn’t. You can use Adobe Illustrator to edit PDF files, but you probably


Help your clients win at business and life while you position yourself as a competent, reliable business partner. Here’s a rundown of excellent content to motivate your customers this month: Printer’s Press Does spring fever have your heart pumping? The May edition of Printer’s Press offers helpful articles on how to get ahead in work, family, and life. Featuring car


websites for printers, website layout, content for printers

As the Marketing Director here at Marketing Ideas For Printers (MI4P), there’s one question I get asked a lot: How do I get more traffic to my website? It’s a valid question. With numbers like 1,630,322,579 websites created in 2018 alone, it makes sense that printers would be asking how to make their website unique. Sometimes that question is followed


printers, marketing ideas for printers, small business, passion

Have you ever been called a “People Pleaser”? I have. Early in my career in the printing industry, I had aspirations of my company being the largest printing establishment in the Universe! To accomplish this monumental task, I had the mindset that I would never use the word no when a customer or prospect asked if we could produce their


SEO For Printers, Printing, SEO, Marketing Ideas for Printers

Search Engine Optimization (SEO) isn’t as scary as you might think. In a nutshell, SEO is simply the process or steps you can take to make your website rank higher in the search results. The ultimate goal is to make it easy for website visitors to find answers to their questions and make it easy for search engines to find


Ready to shake off the doldrums and overcome dormancy in your print sales? Bring a fresh lift with some of the professional, lively content available to you through Marketing Ideas For Printers. Here’s a preview of the upcoming April editions (available for download now): Printer’s Press Our most popular newsletter, Printer’s Press appeals to all audiences with its contemporary, fun feel.


In just a few short weeks, hundreds of printers from across the nation will join up in sunny San Diego for the 7th Annual National Print Owners Association (NPOA) Spring Conference. We’ll be there, and we hope you’ll stop by and see us! This conference will be a fantastic opportunity for you to get away from the day to day of your


Print marketing, goal planning, marketing

As small business owners, we wear a lot of hats, making it nearly impossible to give our complete focus to every role. That’s usually why when it comes to the marketing and selling for our print companies, we often rely on what we’ve always done simply because it’s comfortable. After all, it’s easier to focus on other pressing responsibilities. Over


« Previous PageNext Page »