The number one reason (ahem… excuse) print companies give for not marketing themselves is they’re not marketers – they’re printers. But, it’s simply not true. Businesses look to you for their printing needs AND their marketing needs. In fact, they’re watching your example of how to do marketing well. So, it begs the question: what are you teaching your print buyers?

Our Coffee Break newsletter has been a unique addition to our direct mail marketing packages for over two decades! And really, should that be surprising? After all, humor sells! Why not deliver that humor to your customers monthly with your company name on it? SHARE THE LAUGHS Here is a list of our favorite laughs from the 2022 Coffee Break newsletters: 🤣

The holidays seem to come and go in the blink of an eye. One moment we’re decking the halls, and the next, we’re already planning for New Year’s. But what happens when all that holiday cheer disappears? Here are ten ways to keep your print shop’s spirit merry and bright 365 days a year! 1. Create a Festive Theme Creating

In a month or so, when love is in the air, or at least the reminder of Valentine’s Day is all around, why not lean into the theme and let your customers know you love them by sending quality marketing materials? A consistent direct-mail schedule is an important part of maintaining the relationship you have worked hard to build. As

Social media is essential to your print business, and because your print buyers are on various social media channels, you and your brand need to be where they are. Social media marketing works because it helps you: Achieve better customer service Control your reputation Increase trust in your business Generate more website traffic Complement all of your other marketing But

If we were like every other business, we’d be offering you a year-end review right about now. But, you know what? Here at Marketing Ideas For Printers, we like to do things a little differently to allow for a greater vision. It looks like this. We follow a quarterly rhythm for working on the bigger projects that bring content and

When it comes to your printing company’s website, the quality of your content (or lack thereof) can draw a potential print buyer to you or push them away. Poorly written or boring web copy is unlikely to capture attention or inspire action. To engage your audience and experience improved sales, you need well-written content on your website. Let’s talk about

Blessings. Joy. Thankfulness. Gratitude. These are the words of the season. They are also the words from many print owners who have dedicated their careers, their lives to this industry. As you take time to count your blessings this week, don’t forget the incredible joy that can be found through print. Giving Thanks for the Print Industry We asked several

All-new content for your website, direct mail, and front counter is available now! We’re thinking of things we can begin, quit, or change in our personal and professional lives as we work on content for the new year. As you look to the year ahead and how you want it to look different than the past year, we want you

Every so often, I like to go through the drawers of my tool chest in the barn and take an inventory of things. I’m not talking about an extensive certified public accounting inventory, but just a look around to see what I already have that I might have forgotten existed. I’ll usually find multiples of things that I forgot I

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