Pricing Myths Printers Still Believe (And What Actually Works)

If you’ve ever debated whether to list your prices online or worried that you’ll lose business if you do, you’re in familiar territory. For many printers, pricing feels like walking a tightrope: charge too much and scare people off, charge too little and eat into your margins. It can feel like putting your worth on trial, especially when you’re competing with “race-to-the-bottom” online competitors. But it’s not just what you charge. It’s how you present your pricing that makes the difference. And chances are, some of the “rules” you’ve been following are doing more harm than good. Let’s bust a few myths that might be costing you sales and show you what you can do instead. Myth #1: If I Show My Prices, I’ll Scare My Print Buyers Away The idea that showing your prices drives prospects away is one of the most persistent myths in the print industry. It’s rooted in the fear that you’ll be judged solely on cost, that your higher prices will send your prospective print buyers running to online discounters. But in reality, hiding your prices creates an even bigger problem: distrust. Today’s buyers expect transparency. When they can’t find what something costs, they assume

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