White Paper Archives - Page 2 of 2 - Marketing, content, & technology to help printers sell more printing

Customer loyalty is every business’ priority – in theory. But in practice, loyalty can be elusive. Our latest whitepaper, “Keeping Customer Loyalty (After the Sale)” points out some of the not-so-obvious things your customers and prospects can work on to focus their message on their current customers. Make the Most of Your Current Customer Base Statistics show that selling to current customers is cost effective and more profitable year after year. It should also be noted that repeat sales are not guaranteed. Help your customers and prospects discover what they can do to make the most of their current customer base. Here’s a small excerpt: Keeping customers engaged is an ongoing process that is worth the effort. According to Bane & Co, the average repeat customer spends sixty-seven percent more in the thirty-first to thirty-sixth month than in the first six months. The more you nurture those customers through the smaller purchases in the early days, the more profitable they become as time passes. Mix it up. Combine print, digital, and face-to-face marketing opportunities to keep things interesting. But remember, the story you tell is just as important as how many times you tell it. This whitepaper shows your customers different techniques they

White Paper, Websites, 6 Tips to Master Networking, Marketing Ideas For Printers

Networking can be the lifeblood of business, especially for businesses that find it difficult to advertise in traditional ways. Our latest white paper “How to Master Networking” takes the guesswork out of the right approach to using networking as a strong part of building a successful business. Become A Master Networker Included in this whitepaper are tips to help networkers understand the difference between networking and selling, as well as: How networking builds future sales Building trust-based relationships Choosing the right networking opportunities Making the most of your circle of contacts Creating power networking partners Building a lifelong sales funnel through the people you already know With this guide on “How to Become A Master Networker,” you can help your customers with great advice on how to build their sales funnel with networking and prove your value as part of their success! Read the complete white paper here on one of our public demo websites, or get started creating your own free demo website from Marketing Ideas For Printers today. GET NETWORKING

When people meet for the first time it’s not uncommon to hear, “So, what do you do?” The reply is often along the lines of, “I’m a (product manager, electrician, baker, ….).” or “I’m in (sales, marketing, IT, ….).” What’s wrong with that? Our latest white paper will show you and your customers how to stop leaving money on the table by creating a compelling, business-building “What do you do” phrase. Lead the Way with One, Simple Phrase This white paper leads your customers to create stronger, more consistent messaging in a number of areas, including some great ideas for printing this message. Help your client’s bottom line by showing them the importance of building this one simple phrase that their entire staff should be using. Here’s a small piece of the white paper: The people on the sales team aren’t the only people on staff who need to tell others what they do. By giving your employees this tool, you turn accountants into lead generators, developers into brand ambassadors, or receptionists into market developers. Whether you are a company of one or have hundreds of employees, brand messaging is everything. “What do you do” must be more than an

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