Sales and Marketing Archives - Marketing, content, & technology to help printers sell more printing

At its core, selling is all about connecting. Printers are professionals who provide a valuable service to someone in need. But a print customer’s need is not the primary reason a person will buy – or keep buying – from you. Relationships are the spark that fuels one sale after another. When you hope to build beneficial relationships with your print customers, where should you begin? Here are five strategies for creating these connections. Break Down Barriers: 5 Strategies for Getting to Know Your Print Buyers 1. Be as Personable as Possible If you want to overcome apathy, drive engagement, and gain lifelong customers, put human connections first. Award-winning sales trainer Patricia Fripp often reminds people that, when seeking to build a successful enterprise, “you don’t close a sale, you open a relationship.” Always seek to view your clients as people, not prospects. Research confirms what many instinctively know – there is something sweet about hearing your name. When you chat with customers through calls, emails, or face-to-face encounters, push yourself to use their names several times. Call out things unique or impressive about a client’s project or personhood. Adding names or details to your interactions helps you acknowledge your

Let’s be honest, sometimes entrepreneurs and small business owners just don’t know where to start with their print resources. They get their business cards, maybe a sign, some flyers and brochures and then they don’t know what else to do – or think they don’t really need anything else. The Tool You Need for Your Customers The Ultimate Print Guide for Running a Small Business is a compact and useful tool for understanding what new business owners need to market and run their business. It is the perfect guide for inspiring your customers and simplifying their print needs into something they can understand and get excited about. The Perfect Guide The guide covers everything from PR needs and traditional marketing materials to forms and employee manuals. The Set, Camera, Lights! section dissects the need for great images of products and what to consider if taking the photos themselves vs. having them professionally done or using stock photos. After all, nothing ruins a great flyer like an amateur photo. The section on direct mail and other direct marketing materials lays out a good foundation to increase exposure and sales in simple steps with the potential for big results. Combine that with the section