Making emotional connections with your customers and prospects can have a tremendous impact on your business.
If your brand can generate an emotional response, you will sell more, gain greater customer loyalty, and be able to charge more than other companies that are selling an identical product.
But, how do you do it?
Using emotions in marketing is the latest topic covered in the White Paper Content provided by Marketing Ideas For Printers.
“A brand that captures your mind gains behavior. A brand that captures your heart gains commitment.”
– Scott Talgo
Emotional connection is the key to gaining and building trust.
If your marketing fails to connect with your audience and make them feel something, you will be quickly forgotten.
To create a connection, you first need to understand what’s motivating your buyers. What are they hoping to achieve? What feelings are they searching for with your product or service?
Typically, there are three things that motivate all buyers: trust, confidence, and empathy. When you develop your message and brand to speak to one or all of these, you’ll have a message that sticks. Tools, such as targeting benefit triggers or choosing certain colors in your print marketing to elicit a specific feeling or response, will make this process easier for you and more effective for your buyer.
You can start building those emotional connections with your own customers by offering tools and content on your website to help them generate more revenue with their print marketing.
See for yourself! Here’s the sneak peek of Emotions Win Customers: The Marketing Connection That Works white paper as it appears on a demo website from Marketing For Printers.