Direct Mail Archives - Page 7 of 20 - Marketing, content, & technology to help printers sell more printing

Before the holidays sneak up on you and overtake your schedule, check out the new direct mail packages you can rely on for increasing your print customer base! Take comfort in knowing that someone has your back this season and is ready to make your life run smoothly (at least in one area). Take a peek at the themes and content for the upcoming December issues and get your favorite offerings downloaded today. National Direct Mail It’s the marketing staples that keep businesses running, and this month, it is a push to get your print buyers ready for the new year ahead. Holiday sales are upon us. Remind your customers to get their print inventory stocked up with the December issue of National Direct Mail. And, remember, National Direct Mail is the perfect marketing mailer to expand your audience. There are no zip code restrictions, and you can take advantage of the included social media and email marketing content. Go for it and bring home a ton of new customers! Printer’s Press It’s time to let your customer orders take flight with the December issue of Printer’s Press emphasis on flyers (available now!). This compact newsletter is the perfect size

Printers who focus on business to business (B2B) print sales are smart cookies. So smart, in fact, that these printers build and sculpt their websites in ways to cater to their niche market specifically. They offer add-ons to their buyers, such as Reorder Forms Library, uDesignIt, and Private Label Websites, to create superhighways between their print website and their print buyers’ websites. And yet, some of these same printers are missing out on one of the most important aspects of creating business to business sales: relationships. Neglecting to build one-on-one, individual relationships with your business customers can be one of the biggest pitfalls in your marketing strategy. But, thankfully, there’s a simple solution for how you can better step up your B2B marketing game: the Business Forum direct mail monthly newsletter. 3 Ways Business Forum Can Help You Step Up Your B2B Marketing Strategy 1. Business Forum puts relationships front and center Business will always follow relationships. The people in those larger businesses you’re trying to reach will only buy printing from printers they know, like, and trust. Is that you? Would your business qualify? When you take the time to supply business, life, and real-print solutions every month through

Fall is underway, and pumpkin flavors are everywhere. This is an energetic season, but often the rush of fall tasks can be overwhelming. Never fear, new content is here! Check out the November issue’s mix of imaginative, original material, and put fresh marketing in play as you diligently build your base. National Direct Mail “Send a Message that Sells.” That’s the theme of November’s National Direct Mail content. And what better way to get your own message out there than to reach print customers across a national audience? When you want to reach far, go national! The National Direct Mail package is ready to travel anywhere in the country, with no zip code restrictions. Download your package today with every file necessary for a successful direct mail campaign. Printer’s Press Want to sum up November in a word? It’s gratitude. And thankfulness is more than a word; it’s a selling tool. This month’s Printer’s Press reminds customers to show thanks on paper with beautifully created thank you notes and custom appreciation cards. Using a short-form newsletter style, Printer’s Press is perfect for your point-of-purchase areas, waiting room, or for including with any order. Appeal to all audiences with business content

As fall preparations are underway, we have you covered with the perfect content packages to make your marketing life easier. You can trust that these packages bring in results with the highest quality to make you look great. National Direct Mail It’s time for customers to redesign and revitalize their marketing resources, so how about a new look and a new message? Your print buyers will read all about in the October issue of National Direct Mail, available now! One of the best features of the National Direct Mail package is that you can send this stunning mailer anywhere in the country. No zip code restrictions! Download your package today with every file you need to create a successful direct mail campaign. Printer’s Press The greatest desire of all business owners and sales teams is to create customer loyalty. How can your business customers ensure that loyalty? One perfect way is to create a loyalty program and use loyalty cards. Remind your customers this month that they should never overlook the power of loyalty cards and even gift cards with this month’s Printer’s Press. Get your package today. Business Forum October’s Business Forum is ready for download. This month’s package

Would you like to increase your credibility, boost your lead generation, and secure longterm customer retention? Of course, you would. And so would just about any other business. The question is, how. While most small business owners head straight over to marketing and advertising, it’s vital to recognize that the most powerful and effective advertising happens when your print buyers do the talking – as in, providing a glowing recommendation of your business. Help Them Show Their Love If a large part of your audience is repeat business, that means that your print buyers already love you. And if they love you, it probably means they’re thinking nice things about you as well. All you have to do is ask them to share their feelings with others. While many wayward printers climb the mountains to toot their own horn, you’ll save yourself a lot of work and build credibility by reaching out to those satisfied customers of yours and asking their permission to help them share their story. It’s time to let others tell your story for you and get some testimonials working for you! Start with Feedback It’s an exhilarating feeling when you get to the end of a

While marketing may seem counter-intuitive at times like these, this is not the time to press pause on your marketing efforts, but rather to press in to connecting with your audience through print. The world may feel topsy-turvy, but the time-tested (and proven!) method of communicating in print still rings true. Here are a variety of print connection resources available to you this month. National Direct Mail Show your customers the power and impact of a beautifully designed label. In the June issue of the National Direct Mail marketing package (available this month), you can give your print buyers excellent ideas for implementing product and packaging labels, mailing labels, and magnetic business cards into their next campaign. Take your message national with a package that is ready to go, including social media and email content. With everything you need to expand your reach all in one package, and no zip code restrictions, what could be easier? Printers Press Did you know The Cat in the Hat by Dr. Seuss is the second most-checked-out book from the New York Public Library? You’ll never guess the number one. Your print buyers will discover the answer in the June issue of Printer’s Press,

For years, 2020 has been on the horizon of many trend-watchers. Soon, we will be living it. Are you ready for the new challenges and opportunities this decade will bring? Be a proactive thought leader with versatile marketing that positions you as a fresh-thinking, dependable business partner in your community. National Direct Mail (New in 2020!) Did you know the Direct Marketing Association found that 79% of flyer recipients read, keep, or pass along the flyers they receive? The National Direct Mail content (including mailer, self-mailer, envelope, and matching social media or e-mail campaign content) will help you promote the benefits of full-color flyers in the February issue. Encourage your customers to invest in printed flyers for trade shows, internal communication, and strategic sales. The National Direct Mail option features much of your favorite Marketing Ideas For Printers content with one notable difference: no zip code restrictions. When you want to reach far, go national! Printer’s Press Make today a masterpiece! The February issue of Printer’s Press, available now, offers upbeat articles on a fresh gratitude focus, money-saving strategies that help you prioritize travel, and daily tips for strengthening your immune system. The Printer’s Press newsletter appeals to all audiences

Year after year, direct mail marketing continues to beat back the obnoxious “print is dead” claims with more and more businesses coming to grips with the idea that junk mail is found in inboxes, not in mailboxes. That’s because direct mail pulls a higher response rate than any other digital direct marketing medium, boasting results of five to nine times greater than email, paid search, or social media. Printers have seen this increasing trend as well, and many have made the smart choice to invest in a consistent, monthly direct mail marketing campaign. These printers faithfully target area zip codes and have been working hard establishing trust, building relationships, and, ultimately, increasing their sales. It’s an investment in which they’ll never be sorry. But there’s just one problem. The World Got A Whole Lot Smaller Before the internet, a printer’s target demographic consisted of the city and the surrounding areas of where their business was located. But, that’s not the case anymore. With online ordering capabilities, you’re no longer limited to selling to a particular geographical area. Today, you can reach customers across town as well as across the country. And… so can your competition. That means it’s your job

They say that when you fail to plan, you plan to fail. As your 2019 content comes to a close, December offers an ideal opportunity to reflect on your success and update your goals. Are you growing, succeeding, or adapting? At Marketing Ideas For Printers, we’re committed to helping you look your best and to sell more printing. Here’s a sample of our December 2019 content, available for download now, to help you consider your best marketing strategy for the future: Printer’s Press Printer’s Press offers an informative, friendly way to keep your name top-of-mind with your clients. This month includes skincare tips for winter, a story of Christmas tree goodwill, and a peppermint meringue recipe that brings fresh flavor to your holiday lineup. Beyond its usual work/life blend, Printer’s Press tips your customers toward print options like these: “If you’re already sending mail to your customers every month, why not add a compelling statement stuffer? Well-designed statement stuffers get your message across at a time when your customers are already thinking about your company. Ask us about creating statement stuffers today!” Business Forum Business Forum equips people to stay on top of their professional game. The December issue (available

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