Press In and Press On by Staying Connected Through Print

While marketing may seem counter-intuitive at times like these, this is not the time to press pause on your marketing efforts, but rather to press in to connecting with your audience through print.

The world may feel topsy-turvy, but the time-tested (and proven!) method of communicating in print still rings true. Here are a variety of print connection resources available to you this month.

National Direct Mail

Show your customers the power and impact of a beautifully designed label.

In the June issue of the National Direct Mail marketing package (available this month), you can give your print buyers excellent ideas for implementing product and packaging labels, mailing labels, and magnetic business cards into their next campaign.

Take your message national with a package that is ready to go, including social media and email content. With everything you need to expand your reach all in one package, and no zip code restrictions, what could be easier?

Printers Press

Did you know The Cat in the Hat by Dr. Seuss is the second most-checked-out book from the New York Public Library? You’ll never guess the number one.

Your print buyers will discover the answer in the June issue of Printer’s Press, available now!

Perfect-sized, high-interest articles, combined with tips for using print to boost sales, the Printer’s Press is a great tool to increase your bottom line and inspire your customers to think of you as their print resource to help their business. It’s a win-win!

Business Forum

It’s time to break out of that rut!

This June issue of Business Forum (available now) is loaded with nuggets of knowledge your print buyers can use to jumpstart their routine and their marketing.

Other great features include:

Learn something new, like American Sign Language. There’s an app for that!
Can’t put your finger on what’s not working? Try a mid-year review.
This, and so much more!

Coffee Break

We could all use a little laugh right about now, and there’s nothing better than some light-hearted content to keep your name in front of the customers who matter. Let June’s Coffee Break lighten the load with fun jokes and quips like these:

Little Emily was at her first wedding and gaped at the entire ceremony.
When it was over, she asked her mother, “Mom, why did the lady change her mind?”
Her mother asked, “What do you mean?”
“Well, she went down the aisle with one man and came back with another one.”

Why didn’t the frog sit on the toadstool?
Because there wasn’t mushroom.

FastStart

Ready to capture the crowd?

This June issue of FastStart focuses on creating a tangible connection using flyers for creative marketing and speedy lead generation.

Printed flyers offer an ideal medium for direct sales, commanding 100% attention with their simple, sharp messages. Reach customers face to face, residentially, or even B2B with this targeted marketing tool.

Who is your ideal customer? How can you be the “fix” they need today? Touch their emotions and show the value you bring. And remember, some of the best flyers offer some sort of coupon. People love to feel that they’re getting an unbeatable deal!

FastStart is an ideal direct mail package if you’re looking to stay more product-focused with an overall tone of, “I’m a printer, and here’s what I print!”

Local Edge

Let June’s Local Edge remind customers that you bring more hustle and less hassle to lighten their load with content like this:

Count on the time-tested craftsmanship of professional print specialists. From innovative graphic design to brand-building networking tools, our creative team can adapt your logos or artwork for pristine displays, sophisticated mailings, or clever promotional products. The outside is calling, so leave the hard work to us and go grab some memories!

Your brand’s best friend is a postcard. As one of the most versatile options in print, this little guy will do all the hard work with as little stress as possible.

Ideas Collection: Rebranding

Helping customers to consider rebranding doesn’t have to be tricky.

In fact, rebranding provides a perfect situation for you and them. New assets can give a business a fresh outlook and a boost in productivity, and you can help them see the value in this decision with a little helpful content.

This month’s Ideas Collection, available on every website provided by Marketing Ideas For Printers and through WordPress plugin for your own website, is perfectly positioned to help you provide support and motivation for customers to take that rebranding step.

New White Paper Available

The majority of small businesses don’t have a full-fledged marketing team and are always looking for help and guidance to craft the right marketing piece for their business. The latest white paper, available now as a website add-on or via WordPress plugin, is an excellent resource to provide answers to the design questions your customers are searching for.

Tell a Beautiful Story with the 7 Principles of Design is packed with inspiration and useful knowledge that will help your customers build confidence in their design choices and guide them to a better result. Or, it might just guide them right into your arms for help!