What’s a new year without resolutions? And, what’s a print company without selling printing?
Here are seven resolutions you can implement at your print company to help you sell more printing in 2020 and beyond.
Social media continues to be a powerful tool for connecting with and building an audience. And, 2020 is an excellent time to look at boosting your social media presence by:
Sometimes things become so familiar that you find yourself in a “that’s the way it’s always been” mindset.
Avoid this by seeking out fresh eyes on your homepage and marketing materials. In doing so, you’ll be able to see where the hang-ups and pain points are. Seek out a friend or colleague and ask them something like, “Hey, will you go online to my website and try and order a flyer? Let me know if you found your way around alright.”
Fresh eyes will also help you avoid common mistakes, such as no call-to-action buttons, talking about yourself too much, and using printer-speak.
There are lots of reasons you should put your pricing online. Here are just a few of them:
A quality team will make or break you. That’s why you must put customer service at the forefront of your business goals.
We all know that fancy websites and marketing solutions mean nothing if your customers aren’t satisfied with their experience with you. Train your service team to provide excellent customer service ALWAYS. It will pay dividends for you and build customer loyalty.
Lastly, remember that service starts from the top down. Your example of service is crucial and seen by your team.
Imagine if a health supplement supplier didn’t use their own product because it wasn’t worth it or didn’t work?
If they didn’t believe in the product, why would you?
The same is true with print. If you want other businesses to use print marketing, you need to model your belief in the product by using print marketing yourself.
Don’t forget that you’re the expert they’re watching, so be the example of the actions you want your print buyers to take.
What are you doing today that will put your business in a better spot tomorrow or a year from now?
Resolve to work on ditching the short-term, surviving mindset that creeps up and, instead, look for ways to be continually growing forward. After all, this is not the time to sit back and let the printing industry and trends happen to you.
Avoid that type of complacency and work to implement even one new thing that will keep your business growing in the right direction.
“Change is scary, but staying the same is scarier.” – Dave Hultin
The hardest part about any resolution is working through discouragement.
You’ll need to expect that discouragement will come for both you and your team and be ready to battle against it.
Don’t let the encouragement bank run dry by scheduling it into your day. Put it on your calendar to write an encouraging note to a different employee each week or month.
We’ll even go first and offer you some heartfelt encouragement for the new year:
Congratulations on making it this far with your print business. Seriously! From where you’ve come to where you’re going, you got this!
This two-minute video will show you how we take you through Our Proven Process. No surprises; no bumps in the road!
It's worked for hundreds of printers just like you; it will work for you, too! Download the MI4P Proven Process PDF below, and follow along.PDF: The MI4P Process