Direct Mail Archives - Page 8 of 20 - Marketing, content, & technology to help printers sell more printing

Building a brand identity is a process, growing one touchpoint at a time. How do you connect with your customers? Top-of-mind awareness comes as you provide consistent content that answers customer questions about where they want to go, grow, or purchase. Each month, Marketing Ideas For Printers offers top-notch content to help you generate leads, re-engage customers, and create micro-moments in those customer journeys. Establish your business a trusted resource with the fresh mix of digital and direct-mail content. The November issue download is now available. Printer’s Press Printer’s Press offers your clients timely information and a good mix of fun. This month we include strategies for healthy grocery shopping, Thanksgiving trivia, and tips for making a great first impression. The November Printer’s Press also highlights door hangers as a simple way to get a foot in the door: “Marketing with door hangers is a direct, simple, and affordable way to target your audience and get results. Not only do door hangers typically stand alone without competition, but they must be physically removed from the doorknob, making them more likely to be read and to make an impression that lasts beyond a brief glance.” Business Forum Business Forum is all

Alright, you ready? Here’s a pop quiz for you… In the unlikely event that you experience a loss in cabin pressure while flying, whose oxygen mask should you secure first? Did you say your own? If so, congratulations! You paid attention to that friendly flight attendant at least once on your travels. Ok, here’s another one… ready? In the unlikely event that you experience a loss in printing sales, whose marketing strategy do you focus on first? Hmm… Did you have to think about that one a little longer? It’s ok. You’re not alone. The reality is, it is a lot easier to help your print buyers with their marketing efforts than to notice your own sales turning blue from a lack of marketing oxygen. Secure Your Direct Mail Oxygen Mask First Direct mail advertising is one of the best-kept marketing secrets to boost the sales of most businesses. In fact, one of the uphill battles the print industry is climbing is this idea that direct mail advertising should be avoided because it’s too difficult. But is it? As a printer, you have the expertise (and advantage) of understanding, mastering, and guiding not only direct mail for your own print

Looking to upsell current clients or expand variety in the orders you receive? Keep your marketing creative and your voice consistent with the wide range of superior content coming your way in the August editions of content from Marketing Ideas For Printers: Printer’s Press This issue highlights must-have conference promotional tools, an alarm clock that prompted a three-year treasure hunt, and the top 10 phobias of all time. The August Printer’s Press also brings a sanity-saving article on letting go of perfectionism: “The opposite of perfection isn’t imperfection or mediocrity; it’s reality. It’s possibility. It’s all the magnificent points that exist all around the bull’s-eye. When psychologists suggest striving for excellence over striving for perfection, they are not trying to take away our ambitions, drive, and desires to succeed, they are trying to preserve our sanity and keep us in the game.” (Author & Psychologist Tamar E. Chansky) Business Forum How do you get seen from anywhere? By dazzling them with well-placed posters and banners! The August Business Forum shares four fun ways to spread the word with big print, and highlights the rich history of the entire print industry over several centuries. Your clients will enjoy tips to get

Sharp marketing can put the wind at your back! Here’s a preview of the content geared at giving your business growing momentum this month: Printer’s Press Want to keep your print products in the limelight this month? Printer’s Press lights up the night featuring outdoor evening entertaining, Kit Kat’s chunky chocolate direct mail teaser, an “American Riviera,” Big Sur spotlight, and attention-grabbing table tent promotions. Coach your clients on these easy “pop-up promos” for trade shows, meetings, luncheons, and more in the June issue now available for download. Business Forum Repetition brings recognition. Give your name staying power with this month’s Business Forum, offering four tips for successful direct-mail campaigns, strategies for dealing with office interruptions, guidance for avoiding the “Summertime Slump,” and life skills for cultivating independence in kids. The June issue offers app spotlights, a “Magnetic Marketing” book review, and ideas for custom corporate notes like greeting, welcome, and thank you cards. Local Edge When school is out, schedules get crazy. Offer your clients a stress-free shortcut with the content from this month’s Local Edge: “Specializing in Impossible Deadlines. Why burden yourself with time-consuming details or impossible deadlines? From concept to completion, we can design and manage every

Help your clients win at business and life while you position yourself as a competent, reliable business partner. Here’s a rundown of excellent content to motivate your customers this month: Printer’s Press Does spring fever have your heart pumping? The May edition of Printer’s Press offers helpful articles on how to get ahead in work, family, and life. Featuring car care myths debunked, home remedies that actually work, and vacation destination highlights, this full-color newsletter is refreshing, contemporary and fun. Tip your clients toward postcards with feature articles on incorporating postcard coupons, employing variable-data personalization, or tips on postage-saving oversized options. Encourage them to communicate their next big idea with the power and affordability of postcards! Business Forum Everyone wants to come out on top, and Business Forum motivates your customers to win in LIFE. From personal to professional, the May edition features articles on maximizing family time as a busy entrepreneur, original options for one-of-a-kind brochures, tips for staying recharged while avoiding business burnout, and dos and don’ts when considering a side job. The book review offers a peek at The Messy Middle by Scott Belsky, exploring the turbulence that happens between the launch of a great idea and

Looking to upsell current clients or grow your professional network? More touches bring more exposure for your business! Keep your name in the limelight with the wide range of content options available to you this month: The Human to Human: How to Sell Your Brand Through Story Would you like to set potential buyers at ease, creating the best possible experience so people are ready to purchase? The latest white paper, available through the White Paper Content add-on provided by Marketing Ideas For Printers, features keys for building a story-based connection. Brand stories bring a holistic portrait of who you are and the essence of why you exist. And that’s a powerful motivator for today’s consumer: “Millennials are more likely than any other demographic to be brand loyal. But millennials don’t choose which brands to be loyal to at random, instead, they are highly attuned to the story a brand tells, as well as the values that brand exhibits. Generally, millennials choose to vote with their wallets for brands that tell inspiring stories, conduct business ethically, or contribute to their personal brands.” ~ Josh Ong, marketing and communications director at Cheetah Mobile, the #4 mobile app developer in the world Printer’s

Show your business some love with all-new content! What goes around comes around! Plant some seeds with vibrant marketing, and grow your influence in the year to come. Check out the wide range of insightful content options available to you this month: Printer’s Press The February Printer’s Press features creative fold techniques in print, most “pinned” Valentine recipes, and emphasizing encouragement as a way to build emotional stability in kids. Your readers will also discover seven design tips for increasing envelope open rates, like teaser text with engaging keywords, time-bound offers, or size and color alternatives that add prestige. Position yourself as a printer who is personable, approachable, and helpful with this upbeat, direct-mail newsletter! Business Forum How would you feel if you showed up for work one day and your most valuable employee handed in their resignation? This month’s Business Forum offers practical advice on taking care of your “stars,” including stats on the cost of employee turnover and leadership incentives that can fuel motivation. Keep your own clients motivated by featuring five reasons a focus on print can help you build a connection with your audience. Coffee Break Coffee Break encourages your client to pair their vision and

As fall fades to winter, we’re reminded that December is just around the corner. Hard to believe it’s almost the last year of the decade! It seems like only yesterday we were all in a kerfuffle about the pending Y2K. Well, time ticks on, and so does the content from Marketing Ideas For Printers that will inspire your customers to create bigger and better things. Preview our December content today! Speaking of winter, the December editions of our direct mail packages and a new Ideas Collection tip are now available! Here’s a peek at seasonal goodies coming your way soon: Printer’s Press Appealing to all audiences, our most popular newsletter, Printer’s Press positions you as a well-informed, good-natured business. This month features ways to give back (during the holidays and beyond), awesome employee wellness ideas, a delicious guacamole recipe, and stuffer/insert options that bolster sales without increasing postage. Business Forum Along with funny workplace tweets, family and education app reviews, and rich business content for crafting consistency in customer service and branding, you’ll want to check out our Business Forum featured book, “The Creative Curve.” Just released in July 2018, Allen Gannett’s book teaches customers how to launch the right product

As the holiday season quickly approaches, we are wishing you all the hope, wonder, and joy that the season can bring. We also hope you can take a break from the madness and kick back and enjoy our upcoming issue of Printer’s Press! In this Issue The November issue includes articles on: Tips to survive the holidays Helping your children sleep after a time change The top 10 Thanksgiving traditions … and a delicious, carb-free recipe for avocado and tuna! Marketing That Will Get You in the Door Not only do door hangers typically stand-alone without competition, they must be physically removed from the doorknob, making them more likely to be read and make an impression that lasts beyond a brief glance. For more creative ways to increase sales with print, and many other interesting articles, check out the newly updated Printer’s Press. To get started, contact us below or download a no-obligation sample.

The November issue of our Local Edge direct mail postcard is available now and has us gearing up for the holidays. Celebrate in Style What is your favorite part of the holiday season? The food? The parties? The time with friends and family? Whether you choose a humble gathering or you like to celebrate in style, check out these humorous holiday stats to get your mouth watering: The heaviest turkey ever recorded was clocked in the United Kingdom, weighing 86 pounds. According to Guinness, the bird was auctioned for charity at a record $6,692! The largest pumpkin pie on record weighed 3,699 pounds and was made for Ohio’s 2010 New Bremen Pumpkinfest. The diameter of the pie was 20 feet and the crust was composed of 440 sheets of dough! The average US citizen ate 16 pounds of turkey in 2012. 79% of Americans value their Thanksgiving leftovers more than the meal itself! The Riches of Relationship While food is often the “centerpiece” of our holidays, the true celebration is about people. At Marketing Ideas For Printers, we’re devoting the November Local Edge postcard to the community strength and intrinsic reward that comes from local business partnerships. Use this month’s

« Previous Page — Next Page »