7 New Year’s Resolutions to Help You Sell More Printing
What’s a new year without resolutions? And, what’s a print company without selling printing? Here are seven resolutions you can implement at your print company to help you sell more printing in 2020 and beyond. 1. Get Social Social media continues to be a powerful tool for connecting with and building an audience. And, 2020 is an excellent time to look at boosting your social media presence by: Using the right tools. A strong social media presence requires frequent, consistent posting, and the right tools make scheduling and posting your social media content quick and easy to maintain. To help you with that, consider using a social media subscription service that will provide you with regular content and using a social media scheduling tool. Tracking your content. You’ll need to know when, what, and how often you’re posting to truly understand the impact your social media presence is having. Check out the “Everything You Need to Know About Content” webinar for tips on how to track your content. Focusing on eye-catching visuals. Videos or even impossible-to-ignore graphics are the types of content that people want to share, so boost your presence by incorporating these into your social media marketing strategy.
5 Tips for Printers to Start the Year Off Right
Two words. Two words are all it takes to put the past behind you and look forward to the new year with optimism. Fresh Start There’s something magical about one year ending and a new one beginning. You get a clean slate, a chance to try new things, and unbridled excitement for what’s to come. As you plan for this next year for your print business, here are five tips to help you make this next year your best year yet. 1. Review and Reflect Without a good, hard look at where you’ve been, you’ll never get a clear path forward. By taking the time to reflect on the past year, you’ll be able to: See what you did well. Reflect on the skills, knowledge, and new tools you’ve acquired. Honestly acknowledge where things didn’t go as planned and use them to make better decisions in the future. Figure out if your unique selling proposition (USP) accurately reflects what you offer and if it’s useful. If you’re not sure where to start when it comes to reviewing and reflecting, consider setting aside a few minutes to ask yourself the following questions: What would my customers say is the number one thing we
Calibrate Your Life to Finish Strong in 2017
The end of January is looming. For many people, that means that all the excitement of those fresh New Year’s resolutions is quickly fading, if not already forgotten. That’s okay. You can still finish the year strong with the Calibration Method, a surprising new approach to productivity developed by our very own Aaron Simmons. The Calibration Method is perfect for when you’re frustrated with your lack of progress on another year’s resolutions. According to Aaron, The Calibration Method is the perfect tool for anybody that finds themselves in a rut and needs a way out, especially when they begin to fear there may not be a way out! Instead of focusing on goals, the Calibration Method focuses on becoming the “Best Possible Version of You.” That is, if you were always to make the best use of your time, always live up to your potential, and end each day with no regrets, what would you be doing, and how would you think and act? That’s the best possible version of you! With the best possible version of you defined, you then work through a simple, four-step daily cycle that trains you to become that person: 1. Review your definition of
The MI4P Process
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It's worked for hundreds of printers just like you; it will work for you, too! Download the MI4P Proven Process PDF below, and follow along.
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