The holiday season may still be a few weeks away, but now is the time to get your December marketing ready.
For print shops, December presents a valuable opportunity to stay connected with customers, promote year-end printing projects, and start conversations about what businesses will need in 2027.
The challenge? Finding time to create meaningful marketing campaigns when your own production schedules are filling up.
That’s where MI4P’s December content lineup comes in. With professionally written, ready-to-customize direct mail campaigns, newsletters, and online content, you can prepare your outreach now and keep your print shop visible throughout the holiday season.
The December 2026 content is available for download now, giving you time to brand your materials, schedule your mailings, and get ahead of the year-end rush.
Here’s a look at what’s available to help you promote your printing business in December.
Direct Mail For Printers Options
FastStart
Get your December marketing ready with a campaign focused on a simple but powerful print product: sell sheets.
Built around the theme “One Page. More Yeses.”, the December FastStart package includes a coordinated mailer and postcard designed to show customers how professionally printed sell sheets can make their products, services, and offers easier to understand.
The campaign positions sell sheets as versatile sales tools that businesses can use for:
- Holiday promotions and special offers
- New product and service launches
- Sales presentations and follow-up meetings
- Event handouts and leave-behinds
- Preparing sales teams for Q1 opportunities
How this helps you sell printing:
FastStart gives you a ready-made campaign to promote a practical, high-value print product that businesses can use throughout the year. By mailing it in December, you can encourage customers to refresh their sales materials before 2027 and position your shop as the partner who can help them prepare.
Coffee Break
A little laughter can go a long way toward keeping your print shop top-of-mind, especially during the busy holiday season.
The December Coffee Break newsletter is a lighthearted 8.5″ x 14″ direct mail piece you can customize and send to customers as a friendly year-end touchpoint.
Packed with humor, seasonal entertainment, and a useful January calendar, it gives recipients something enjoyable to read while keeping your business name in front of them.
A couple of standout jokes include:
- “Grandpa always said, ‘When one door closes, another one opens.’ Great man. Horrible cabinetmaker.”
- “I just checked the carton of milk in my refrigerator. It expires December 31. Unlike me, it has a date on New Year’s Eve.”
The “Holiday Group Chat” sidebar adds some seasonal fun with humorous observations about family gatherings, holiday cookies, gift exchanges, and the occasional desire to ignore your inbox until January.
How this helps you sell printing:
Coffee Break gives you a warm, low-pressure way to stay connected during the holidays. Rather than sending another sales-focused promotion, you’re delivering something customers can enjoy, share, and remember.
Local Edge
Personal connections matter, and December’s Local Edge postcard helps you remind customers why working with a local printer makes a difference.
This 6″ x 11″ postcard highlights “The People Advantage,” focusing on the personal attention, collaboration, and expertise that set local print shops apart.
With messaging like “Your Goals Deserve Real Local Support” and “Known by Name. Supported at Every Step,” the campaign positions your business as more than a place to order printing.
It emphasizes the advantages of working with people who understand a customer’s business, answer questions, offer guidance, and provide support throughout the printing process.
How this helps you sell printing:
Local Edge gives you a simple way to promote one of your strongest competitive advantages: personal service.
Use this December mailing to remind customers that your shop offers more than an online ordering experience. You provide real people, local expertise, and support that helps make every print project more successful.
National Direct Mail
December’s National Direct Mail package centers on an important message for year-end marketing: “Keep Your Message Working.”
This coordinated campaign promotes professionally printed sell sheets as a way for businesses to make their sales conversations more memorable and effective.
Featuring a teaser envelope, postcard, and informative mailer, the package walks customers through the advantages of using sell sheets to present one clear offer, highlight key benefits, and provide a tangible takeaway that prospects can review and share.
Coordinating promotional email copy and social media content for Facebook, LinkedIn, and X makes it easier to extend your campaign beyond the mailbox.
How this helps you sell printing:
National Direct Mail gives you a complete, multi-channel campaign to promote custom sell sheets as an essential business-printing product.
December is an ideal time to encourage customers to review outdated sales materials, prepare for Q1 meetings, and invest in printed tools that help their teams communicate more effectively.
By preparing your campaign now, you can begin promoting these services before customers finalize their plans for the new year.
Printer’s Press
Looking for a meaningful way to connect with customers during the holidays? December’s Printer’s Press newsletter combines seasonal entertainment, useful information, and print-focused insights in one professionally written, multi-page publication.
Highlights include:
- Owner Speaks: “The Print That Stays Behind” shows how one thoughtfully designed sell sheet can communicate important information and make a lasting impression.
- Print in Action: A heartwarming look at USPS Operation Santa demonstrates how a simple printed letter can create meaningful connections.
- Travel: “A Victorian December in Cape May, New Jersey” takes readers on a festive visit to a charming historic destination.
Additional features include winter wellness advice, holiday trivia, a nostalgic “Guess the Year” challenge, a Lemon Herb Roast Chicken recipe, and a spotlight on Ina Garten.
How this helps you sell printing:
Printer’s Press gives you a professional, value-driven way to stay in touch during December without relying entirely on sales promotions.
The mix of seasonal stories and useful printing insights makes it a timely customer-appreciation piece that can strengthen relationships while introducing new print opportunities.
Ideas Collection (Website Content)
Type: Website Article (Design Tip)
Topic: Design That Directs: Guiding the Eye to the Sale
Your website should continue educating and engaging customers even when your print shop is busy with year-end projects.
The featured Ideas Collection Design Tip, “Design That Directs: Guiding the Eye to the Sale,” explains how thoughtful design can make printed marketing materials more effective.
The article explores how visual hierarchy, contrast, spacing, and layout guide readers through a printed piece, helping them quickly understand the message and recognize the next step.
How this helps you sell printing:
The Ideas Collection provides professionally written content that positions your print shop as a valuable resource for marketing and design advice.
Share this article on your website and social media as part of your December marketing to demonstrate your expertise, educate customers about effective print design, and encourage conversations about upcoming projects.
The latest Ideas Collection tip is available to all website subscribers and MI4P WordPress Plugin users.
White Paper: The Loyalty Loop
Want to position your print shop as a trusted marketing partner rather than just another print provider? The featured white paper offers a valuable resource to support that conversation.
“The Loyalty Loop: Turning Customers Into Repeat Buyers and Raving Fans” explores how businesses can strengthen customer relationships after the initial sale, encourage repeat purchases, and turn satisfied customers into advocates.
Built around six stages—Deliver, Reinforce, Reconnect, Repeat, Refer, and Advocate—the white paper provides a practical framework for making customer loyalty part of an ongoing marketing strategy.
How this helps you sell printing:
The Loyalty Loop helps you introduce customers to print opportunities that extend well beyond one-time projects.
By showing businesses how printed materials support customer retention, you can start conversations about recurring direct mail, personalized campaigns, newsletters, and other ongoing printing programs.
See also: How White Papers Help Printing Companies Sell More Printing and Build Authority
Get Ahead of December Marketing
December may feel far away, but preparing your marketing now means one less thing competing for your attention during the holiday rush.
From sell-sheet promotions and personalized postcards to engaging newsletters, website articles, and customer-loyalty resources, MI4P’s December content gives you multiple ways to stay visible and start valuable conversations before the year ends.
All December 2026 content is available for download now. Choose your campaigns, add your branding, and schedule your outreach so you’re ready to connect with customers when December arrives.
Want help choosing or launching your campaigns?
Reach out to talk strategy, fine-tune your messaging, and make print the hero of your June marketing.
Not seeing what you need? Explore Custom Marketing Services.
