Outline Your New Strategy for Success

They say that when you fail to plan, you plan to fail.

As your 2019 content comes to a close, December offers an ideal opportunity to reflect on your success and update your goals. Are you growing, succeeding, or adapting?

At Marketing Ideas For Printers, we’re committed to helping you look your best and to sell more printing. Here’s a sample of our December 2019 content, available for download now, to help you consider your best marketing strategy for the future:

Printer’s Press

Printer’s Press offers an informative, friendly way to keep your name top-of-mind with your clients.

This month includes skincare tips for winter, a story of Christmas tree goodwill, and a peppermint meringue recipe that brings fresh flavor to your holiday lineup. Beyond its usual work/life blend, Printer’s Press tips your customers toward print options like these:

“If you’re already sending mail to your customers every month, why not add a compelling statement stuffer? Well-designed statement stuffers get your message across at a time when your customers are already thinking about your company. Ask us about creating statement stuffers today!”

Business Forum

Business Forum equips people to stay on top of their professional game.

The December issue (available now) includes ten business success ideas for 2020, practical strategies for getting business calls returned, and tips on introducing new products with print-based promotions.

This month also features a book review for Best Self: Be You, Only Better, by Mike Bayer. Did you know that each of us has a positive “best self,” and a negative “anti-self” that sabotages our efforts to grow? Enjoy Bayer’s practical strategies for overcoming fear, helping others, and reaching your potential (rather than losing ground) each day.


Want to offer your clients memorable projects that go beyond mere ink and paper?

Help them finish strong with fantastic bindery and finishing options. This month’s FastStart features a range of bindery options and promotes full customization from start to finish, including everything from elegant covers to unique embellishments:

Just like a cake needs frosting, your project needs a finishing touch for that irresistible curb appeal. Whether its lamination, textured lettering, or padded notebook covers, unique embellishments can bring finesse and flair to your printed piece. Looking for something polished and professional? Or a look that’s more “handcrafted at home?” The sky’s the limit when it comes to a superb, tailored finish.

White Paper: Is Every Day Direct Mail Right for My Business?

How do you get the word out to people near your business who matter most?

Every Day Direct Mail® is an affordable targeted advertising technique that lets people map their marketing mail audience considering factors like average age, income, or household size.

In this month’s white paper, your print buyers will discover the nuts and bolts of EDDM, learn the basics of planning a cost-effective mailing, and consider whether this marketing strategy is a good option for their business.

Show your customers that EDDM is simple, comprehensive, and cheap, and position yourself as a trusted partner for their next EDDM mailing.

Looking to add White Paper Content to your marketing lineup? Click here to learn more today!

Coffee Break

Winter days make us all want to hide from responsibility, but Coffee Break keeps us moving forward with quips like these:

The nurse came in and said, “Doc, there’s a man in the waiting room who thinks he’s invisible. What should I tell him?” The doctor replied, “Tell him I can’t see him today.”

The non-pushy sales prompts in Coffee Break help you regularly build connections with friendly nudges like this:

 A new year brings new possibilities. Turn possibilities into realities that catapult your company to new levels of success this year. We can help. Give us a call or visit us online today!

Local Edge

Local Edge exists to demonstrate the creative, quality, and community advantages of shopping locally for print.

December is a perfect time for gratitude, and this month’s postcard reminds them there’s “snow place” like home:

Sometimes in the rush of business, we fail to say THANKS loud enough. Our community members are the reason we do what we do, and we take great pleasure helping you succeed each year. From professional partnerships to best-quality production, when local business thrives, communities flourish. Thank you for investing locally and making this vibrant city a place worth celebrating!

Ideas Collection

Two sensory domains — sight and sound – tend to dominate design imagination.

And most designers base designs on the visual, so we typically “look” at design rather than sensing, feeling, or experiencing it.

Why not challenge that framework?

This month’s design tip, available on every website provided by Marketing Ideas For Printers, features three prompts to spark sensory engagement for your clients’ next design. Help them tell a captivating story with tactile experiences and beauty people can feel!

Click here to view a sample of the Ideas Collection!

Infuse the New Year with Action

Looking ahead starts with hard work today.

As CEO Isaac Mophatlane once said:

“If you did not look after today’s business then you might as well forget about tomorrow.”

Ready to re-evaluate your marketing options for 2020? Take advantage of our full range of print and digital content, delivered right to your inbox each month. Download samples below or give us a call at (800) 736-0688 today.