Content Archives - Page 8 of 9 - Marketing, content, & technology to help printers sell more printing

Color is your world. It’s part of what you do every day. You know how color emphasizes your perception of the products it appears on, and so do your customers. Or maybe they don’t. That’s why it’s a good idea to remind your customers that they can Win Customers With Colorful Packaging. That’s the topic (and the name of!) the newest Print Tip added to the Ideas Collection of every website provided by Marketing Ideas For Printers. Here are the three tips your customers will see when they visit the Win Customers With Colorful Packaging tip on your website: Ask yourself which one color gets your message across. Always plan a family of products and marketing assets in advance. Always do a color-accurate printed proof. The tip finishes with this mandate: Always consider how things will look and how they will make your customers feel. By keeping these vital color rules in mind, you can create packaging, brochures and other assets that make your brand attractive to consumers and easily recognized. Here’s how Win Customers With Colorful Packaging is presented on one of our public demo websites. With content like this, you will always be the expert your customers turn to when they’re ready to print their

Exciting news! The February 2017 edition of Local Edge, our latest direct mail marketing system, is in production today. This month we focus on a simple truth: Local printing yields results you can trust. Local Edge helps overcome a huge advertising challenge – competing with big box printers and prioritizing a consistent, compelling message that penetrates your local community. Our very FIRST local edge subscriber says 85% of her customers are other local businesses, so she looks forward to this monthly community connection: Local Edge appealed to us because it offers a marketing plan that is consistent and professional. It is a convenient way to market to local businesses . . . providing the ‘Top of Mind Awareness’ (TOMA) we need in today’s marketing climate. –Terri Rawlins, B&B Express Printing, Inc. This month’s Local Edge highlights the partnership of local printing, eliminating customer guesswork and maximizing creativity. Terri says she’s excited to accentuate her reputation with this heartfelt, conversational tone. One of the biggest challenges we face today as a small to mid-size printer is finding ways to compete with online print services. We know our quality is superior, (as is) our personal customer service and our ability to

If the toughest part of business is landing that new customer, the second toughest part is getting them to come back! The innovative Printer@Work email newsletter helps you sell more printing by generating that much-needed repeat business, with style! This time-tested feature has been a part of our websites for more than 12 years, with more than 300 publications produced. This subtle marketing tool is a win-win proposition: your customers get to enjoy the educational and entertaining content, and you get to stay front-and-center in their mind so that the next time they need to get started on a new printing project, you will naturally be their first choice. With a regular delivery schedule and consistently valuable content that your customers and prospects actually look forward to getting, the Printer@Work email newsletter helps you sell printing to your customers again and again. A Simple Idea with Powerful Results The idea is simple: each issue includes a thoughtful, uplifting message as a “message from the owner”. For example, a recent issue showed the Seven Wonders of the World through the eyes of a child: “to touch, to taste, to see, to hear, to run, to laugh, and to love!”, wrapping up with

A new issue of Business Forum, the February edition, will soon be ready. Newly redesigned and ready to make a strong impression, the sleek new Business Forum is designed with today’s business professional in mind. Adding New to Tried and True This issue features articles to help boost sales performance, increase customer retention, and provide a work-life balance with some great pieces on family and health including: What Do You Do When Business is Slow? Daddy-Daughter! Delight Your Customers Not to go unmentioned, the February Business Forum is also packed with some great regular features, including: Did You Know? Featured Print Product Book Review: Sound Business by Julian Treasure A New Approach to Business Better than ever, the February issue of Business Forum not only offers a new look, but is also packed with longer form articles that go deeper, cover more current issues, give useful advice, and most importantly, remind customers of the limitless printing possibilities that you provide. Show your clients that you understand their business needs, not just their printing needs. Become their partner by providing an excellent resource that is useful and always timely. Call us at (701) 241-9204 or (800) 736-0688 to get started, or

You know that warm, fuzzy feeling you get when others in the community start saying nice things about your company? That kind of advertising is priceless! How do you get ’em talking about you? Better yet, how do you help your print-buying customers get the community talking about them? Once you help your customers generate successful word-of-mouth marketing, you can bet they’ll be talking about you next! 5 Steps to Get ‘Em Talking Here’s a tip that will help your customers get the conversations going: Smart Companies Get People Talking. It’s the newest Marketing Tip to appear in the Ideas Collection on all websites from Marketing Ideas For Printers, and it covers the five Ts of successful word-of-mouth marketing: Talkers Topics Tools Taking Part Tracking Once you help your customers get started with their word-of-mouth marketing, you can bet they’ll be saying good things about you, too! For printers using websites from Marketing Ideas For Printers, this new tip is found in the Marketing Tips section of the Ideas Collection. Not using a website from Marketing Ideas For Printers? You can see the tip here on one of our demo websites. Or better yet, experience it for yourself by requesting your own personal demo website. START FREE DEMO

Who do your customers turn to for advice about which marketing pieces will get the most bang for their buck? You want your customers and prospects to rely on you for advice and guidance instantly. Providing expertise that will lead to more print projects is the ideal outcome, and we’ve just uploaded a new white paper to the websites provided by Marketing Ideas For Printers that can help you do just that. It’s All About the Content The best marketing pieces are all about great content, and what better content is there than successful case studies? A well-done case study proves the value of the products and services provided and is an absolute necessity in today’s marketing climate. Help your customers create amazing stories about their product or service with this new white paper. It will lead them to take advantage of your design and print services to spread the word about their success. Here’s a little excerpt from “Writing A Successful Case Study”: A great case study will target a particular business goal or industry with a highly-tailored solution. It will be focused down to a specific area or a specific type of customer. The key is to simplify the

We’ve all been there. The photo that looked perfect when you took it looks a whole lot different when you’re ready to print it. And if you have been in that position, it’s not a big stretch to think that your customers have been in that position too. Now, armed with this new Tech Tip, you can restore faith in humanity and faith in photography! This newest Tech Tip, titled Spot, Heal, Clone: The Perfect Combination, now appears in the Ideas Collection on all websites provided by Marketing Ideas For Printers. With this tip, your website visitor will receive a good introduction to the power available in Photoshop’s Spot Healing Brush and Clone Stamp Tool. They’ll be digitally removing dirt and fixing cracks in walls in no time! Here’s how Spot, Heal, Clone: The Perfect Combination is presented on one of our public demo websites. If you feel like you’re missing out on great content like this, we invite you to experience it for yourself by requesting your own personal demo website. [sc name=”start demo button”]

When you, as a printer, can help set up your print-buying customers for success, they’ll share their success with you! 5 Must-Haves in Every Layout has the kind of information your customers need to be successful in their design efforts. It is the newest Design Tip added to the Ideas Collection on the websites provided by Marketing Ideas For Printers. This tip explores five “must do” items that will help your customers create eye-catching design, including: Engage the Reader Guide the Reader’s Eye Find the Natural Focal Point Balance the Composition Go For a More Asymmetrical Design This informative tip article will help your customers create successful design by themselves, and will also keep you in the front of their minds if they have a need for more help. For printers using websites from Marketing Ideas For Printers, this new tip is found in the Design Tips section of the Ideas Collection. (Not using a website from Marketing Ideas For Printers? You can see the tip here on one of our demo websites.)

Typography is SO important! You know it, and now you can make sure your customers and website visitors know it, too! 5 Rules for Readability with Type is the newest tip added to the Ideas Collection on the websites provided by Marketing Ideas For Printers. The five rules presented in this tip include: Keep typography simple. Stay consistent. Use upper and lower case. Keep lines short and add white space. Use serifs. These rules are presented to your customer in a format that includes examples on why the rule is important, and how to implement each rule in practical, day-to-day usage. For printers using websites from Marketing Ideas For Printers, this new tip can be found in the Print Tips section of the Ideas Collection. (Not using a website from Marketing Ideas For Printers? You can see the tip here on one of our demo websites.)

You become even more valuable to your customers when they begin to see you as more than “just” a printer. Your knowledge doesn’t end at putting ink on paper; it continues way beyond that. For instance, you’re also an expert when it comes to helping your customers with their rebranding! How do we know? Because we just added a new white paper to your website (if you’re using a site from Marketing Ideas For Printers, that is!) Here’s one brief quote from the white paper: You may have been thinking about rebranding for a while now, wondering if it’s the right time, if it’s a sound investment, and perhaps, just how long it will take. With a great plan, great partners to help you, and enough brainstorming, rebranding really can be a painless process and a worthy investment. Read the complete white paper here, on one of our public demo websites. Just think of all of those new print orders that will follow when your customers see you as the expert they can turn to when they’re ready to rebrand!

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