Content Archives - Page 9 of 9 - Marketing, content, & technology to help printers sell more printing

The 76.7 million workers in the millennial age group have a buying power worth $1.3 trillion. They’re the largest group in the workforce today with yesterday’s boomers passing the torch to today’s millennials. Here’s some great news about millennials: They respond favorably to paper and print marketing! How do you reach this group? When your website is powered by the content provided by Websites For Printers, you can help your print-buying customers send the right message to this influential population by providing them with the newest white paper, Marketing to Millennials. This white paper contains facts and statistics that highlight the millennial’s buying power, a mini-case study featuring the millennial messaging used by TOMS shoes, and information about how millennials view both digital and print communications. See for yourself! Here’s the Marketing to Millennials white paper as it appears on a Websites For Printers demo website.

Every Websites For Printers website comes equipped with a fun and useful web page called Our List of Greatest Treasures. It’s a handy page your customers can use as a launchpad for many helpful websites. Here’s a sample of the Greatest Treasures page for our customers in the United States, and we have a Canadian version, too. Keeping the Content Fresh One of the signs of an amateur website is outdated content. That’s why we regularly review the content we provide to make sure it’s current and relevant. The Greatest Treasures page is checked each and every month to make sure the links presented are valid. Along with that monthly link check, the “treasures” themselves come up for review every January to make sure they are still, indeed, valuable. This year, we’re inviting you to be a part of the evaluation process. What treasures of your own would you like to add? What new links would you like to see added to that page? What would be helpful for your customers? Please send your suggestions our way by adding a comment below, or send a note to Rachel (our Content Manager) at [email protected]. We may not “pilfer” every suggestion you send, but

Only Marketing Ideas For Printers delivers always-fresh website content that’s fun, informative, and helpful to printers that want to sell more printing online. That sentence was created based on the template presented in the newest marketing tip added to the websites of Websites For Printers subscribers. The tip is called Creating a Category of One, and you can read it here, in the Ideas Collection of a Websites For Printers demo website. This is the kind of tip that makes it easy for your customers to buy printing from you. You provide them with helpful, sales-building information, and they’ll reward your expertise with printing orders. Everyone wins!

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