Content Archives - Page 5 of 9 - Marketing, content, & technology to help printers sell more printing

Being the trusted calm in the storm is one of the best things your business can do for others that are trying to find their way through it. With great options to help your customers remember that you’re still here and have the solutions they need, these latest trusted content packages will do the trick. National Direct Mail “Over 90% of people would consider leaving their job if offered a position in a company with an outstanding corporate reputation.” Yikes! That’s how vital branding is! The theme of August’s National Direct Mail (available now for download) is on encouraging businesses to renew their focus on branding from top to bottom. You can grab their attention and their business no matter where they are with this postcard. It is the perfect way to go big. (Plus, there’s the added bonus of no zip code restrictions!) Printers Press How do you present your business to the world? Encouraging your print buyers to think about their presentation assets is the theme of the latest Printer’s Press (available now), including tips for what to put into presentation folders and how to use them effectively. Printer’s Press is not all business, though. There is a

Ready to add depth and vibrancy to your bottom line? Socrates once said that the secret of change is to focus all your energy not on “fighting the old” but on “building the new.” Are you sowing seeds of sales through high-quality direct mail and digital marketing? As you motivate customers to sharpen up through print, here are some of the fresh messages you can build on through upcoming content selections: National Direct Mail Messages resonate when you put them in print! The April National Direct Mail marketing package features tips on targeting customers, ideas for personalizing a message, and the tactile benefits of putting print in their hands. Get your clients excited about print marketing so they can stop chasing trends and start catching customers. New to National Direct Mail? The National Direct Mail package offers no zip code limitations, as well as multi-channel social media and e-mail marketing pieces to combine with your mailings. When you want to expand your influence, go national! Printer’s Press Did you know that multitasking can decrease productivity by as much as 40%? Researchers believe multitasking is really just task-switching, which inhibits concentration and enhances stress. The April Printer’s Press coaches your readers

Let’s face it: it can be drudgery to come up with new, relevant marketing content regularly or to build the online ordering technology needed by your print buyers today. But it shouldn’t be. Instead, these things should take care of themselves. They should happen automatically, so you (and other printers like you) can focus on all of the other items it takes to run a successful printing company. Now, there’s a new and innovative way to access the content and online ordering solutions that will help you sell more printing without the expense or hassle of doing it yourself. Introducing the WordPress Plugin for Printers The WordPress Plugin is a free download that features paid subscription options for auto-updated marketing content and online ordering solutions for your WordPress website. It does exactly what it sounds like by removing all of that worry, drudgery, and overhead for a minimal investment of both time and money. Content + Online Ordering = More Sales While the WordPress platform is great for helping printers of all sizes launch a pretty new website quickly, often those websites are missing something… something BIG! You see, while these websites may look great on the surface, they’re missing

When you need to grab the attention of your print buyer, you need a great headline. Whether your message is making its way to your audience through email, web copy, or direct mail, a great headline will snag the interest of your reader enough for them to want to read more. Here are a few tips to ensure you hit the mark with your headline every time. 7 Tips and Formulas for Writing Effective Headlines TIPS 1. Write for the Need Instead of trying to communicate value when writing your headline, go for the print buyer’s need. All of your print buyers are in need of something, and your product or service will solve that need. If you keep your focus on addressing the need, your headlines will practically write themselves. Remember, great headlines tell you the end result in a way that you want to see or read more about. 2. Be Clear and Concise Headlines are not the place to show off your fantastic wit. While some might get your cute idiom or play on words, more often than not, they can miss the mark for those who don’t get it. Be sure your headline is clear, concise,

Looking to upsell current clients or expand variety in the orders you receive? Keep your marketing creative and your voice consistent with the wide range of superior content coming your way in the August editions of content from Marketing Ideas For Printers: Printer’s Press This issue highlights must-have conference promotional tools, an alarm clock that prompted a three-year treasure hunt, and the top 10 phobias of all time. The August Printer’s Press also brings a sanity-saving article on letting go of perfectionism: “The opposite of perfection isn’t imperfection or mediocrity; it’s reality. It’s possibility. It’s all the magnificent points that exist all around the bull’s-eye. When psychologists suggest striving for excellence over striving for perfection, they are not trying to take away our ambitions, drive, and desires to succeed, they are trying to preserve our sanity and keep us in the game.” (Author & Psychologist Tamar E. Chansky) Business Forum How do you get seen from anywhere? By dazzling them with well-placed posters and banners! The August Business Forum shares four fun ways to spread the word with big print, and highlights the rich history of the entire print industry over several centuries. Your clients will enjoy tips to get

Help your clients win at business and life while you position yourself as a competent, reliable business partner. Here’s a rundown of excellent content to motivate your customers this month: Printer’s Press Does spring fever have your heart pumping? The May edition of Printer’s Press offers helpful articles on how to get ahead in work, family, and life. Featuring car care myths debunked, home remedies that actually work, and vacation destination highlights, this full-color newsletter is refreshing, contemporary and fun. Tip your clients toward postcards with feature articles on incorporating postcard coupons, employing variable-data personalization, or tips on postage-saving oversized options. Encourage them to communicate their next big idea with the power and affordability of postcards! Business Forum Everyone wants to come out on top, and Business Forum motivates your customers to win in LIFE. From personal to professional, the May edition features articles on maximizing family time as a busy entrepreneur, original options for one-of-a-kind brochures, tips for staying recharged while avoiding business burnout, and dos and don’ts when considering a side job. The book review offers a peek at The Messy Middle by Scott Belsky, exploring the turbulence that happens between the launch of a great idea and

websites for printers, website layout, content for printers

As the Marketing Director here at Marketing Ideas For Printers (MI4P), there’s one question I get asked a lot: How do I get more traffic to my website? It’s a valid question. With numbers like 1,630,322,579 websites created in 2018 alone, it makes sense that printers would be asking how to make their website unique. Sometimes that question is followed up with an additional question similar to, “Rachel, could you take a look at my website and see what could be improved upon?” Recently, a prospect asked me that very thing, and I agreed to offer any insight I may have on their website. While the geeks at MI4P can look at a website and tell you how everything’s working from a technical perspective, I tend to look at websites from a human perspective (like your prospects and customers!) What I found when reviewing their website was a key component was missing. A key piece so critical that I had to write about it here to make you all aware of it. The Good First, let’s start with the good things I found. This printer’s website was well-designed, informative, and for the most part, easy to navigate. You could tell

Looking to upsell current clients or grow your professional network? More touches bring more exposure for your business! Keep your name in the limelight with the wide range of content options available to you this month: The Human to Human: How to Sell Your Brand Through Story Would you like to set potential buyers at ease, creating the best possible experience so people are ready to purchase? The latest white paper, available through the White Paper Content add-on provided by Marketing Ideas For Printers, features keys for building a story-based connection. Brand stories bring a holistic portrait of who you are and the essence of why you exist. And that’s a powerful motivator for today’s consumer: “Millennials are more likely than any other demographic to be brand loyal. But millennials don’t choose which brands to be loyal to at random, instead, they are highly attuned to the story a brand tells, as well as the values that brand exhibits. Generally, millennials choose to vote with their wallets for brands that tell inspiring stories, conduct business ethically, or contribute to their personal brands.” ~ Josh Ong, marketing and communications director at Cheetah Mobile, the #4 mobile app developer in the world Printer’s

Show your business some love with all-new content! What goes around comes around! Plant some seeds with vibrant marketing, and grow your influence in the year to come. Check out the wide range of insightful content options available to you this month: Printer’s Press The February Printer’s Press features creative fold techniques in print, most “pinned” Valentine recipes, and emphasizing encouragement as a way to build emotional stability in kids. Your readers will also discover seven design tips for increasing envelope open rates, like teaser text with engaging keywords, time-bound offers, or size and color alternatives that add prestige. Position yourself as a printer who is personable, approachable, and helpful with this upbeat, direct-mail newsletter! Business Forum How would you feel if you showed up for work one day and your most valuable employee handed in their resignation? This month’s Business Forum offers practical advice on taking care of your “stars,” including stats on the cost of employee turnover and leadership incentives that can fuel motivation. Keep your own clients motivated by featuring five reasons a focus on print can help you build a connection with your audience. Coffee Break Coffee Break encourages your client to pair their vision and

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