Marketing Archives - Page 13 of 26 - Marketing, content, & technology to help printers sell more printing

Direct mail marketing is not only an excellent choice for advertising your business (no matter what business you’re in), but it’s also a great way for you, as a printer, to showcase your quality handiwork! You’ve already seen print marketing work firsthand for countless other businesses that you’ve helped personally with their direct mail campaigns. It seems only natural that you would want the same results with direct mail marketing of your own. So, what’s holding you back? Whether it’s time, money, or coming up with the content on your own, you CAN easily provide informative, engaging content on a regular basis that promotes your print business. WHAT IS DIRECT MAIL FOR PRINTERS? Back in 1988, a friendly printer was frustrated that it was so time-consuming and expensive to create his own direct mail marketing. So, he had the idea to create direct mail campaigns as camera-ready artwork so other printers could benefit, too! That friendly printer was Mike Stevens, our late founder. It didn’t take long for other printers to grab hold of the marketing help. Many printers reported that the direct mail campaigns offered provided them with much better artwork than they could design in their own shop,

No matter how they suffered or excelled through this past year, your print buyers need to be reminded that their own customers are ready for normalcy. Let them know that you’re here with the direct mail content packages that have been ready for you every month without interruption. National Direct Mail With National Direct Mail, you have the perfect solution to target any market in the nation. This mailer has no zip code restrictions and is delivered to you each month, ready to print. The May issue, available for download now, is focused on helping your customers with mailing services, showing how easy it is to leave any mailing project in your capable hands. Show your print buyers how mailing services with you will save them time and money! Printer’s Press Printer’s Press is the perfect-sized newsletter to brighten a customer’s day while at the same time keeping their print projects and your ability to fulfill them at the forefront. The May issue, available for download now, highlights examples of above and beyond customer service, great ideas for postcards, and a unique print project that really thinks outside the box by a major retailer. Inspiration is everywhere, and this direct

Sometimes moving along an easier path is just what you need. The content in the marketing packages that you will find here have that goal as a top priority – make it easy to implement great marketing. The hardest decision you have to make is how many to print this month and who to distribute it to. National Direct Mail There is no better marketing tool than print. You know it and your customers could use a reminder of this truth. This April issue of the National Direct Mail package (available for download now) is filled with the evidence customers need to feel great about their print marketing efforts. When your customers are all across the country, there is no better package than National Direct Mail. Bring your print services to a national market with no zip code restrictions, great design, and an influential call to action. Entice your customers with a few specific discounts (featured this month are colored flyers and business cards), plus a discount on folding or perforation for signing up for your newsletter. Capture their imagination, their contact info, and their business when you get started with the National Direct Mail package today. Printer’s Press You’ll

We might not be talking about basketball here, but we are serious about taking the crazy out of implementing your marketing plan! Content is about story, and telling the right tale of inspiration at the right time is just what these direct mail and content packages do. Inspire your print buyers to come to you for their printing project needs and show them exactly what you’re made of (but without all the work)! National Direct Mail Companies who share useful tips and advice with their customers benefit from higher customer brand loyalty, and an easy way to reach customers is with a printed newsletter. The March issue of National Direct Mail is ready for download now. It reminds your customers of the benefits of sharing their knowledge through print newsletters. Start touting your “nation-wide” customer base today with no zip code restrictions on direct mailings and complete social media and email marketing content included. Click here to see what Doug Smith of Paper Graphics thinks of the National Direct Mail package. Printer’s Press The inevitable tax season is approaching soon, and the March issue of Printer’s Press features a little advice for getting a better return – with print! Signs

Bless your heart! February’s content is filled with heart-filled articles ready for you to spread to your magnificent customers. Created with love to help you grow your business, every package below is a superb option to save you time and effort in attracting customers and contracts. National Direct Mail Go big this month and show your customers the benefits of living larger than life with posters and banners. Large size prints are perfect for spring marketing campaigns, and the February issue of National Direct Mail puts the power of large print on display. National Direct Mail can get your printing firm’s name in the hands of potential buyers across the entire country with no zip code restrictions and included direct mail and social media marketing. This versatile mailer is poised to capture a wider audience and help you expand your market. The sky’s the limit. Printer’s Press This compact newsletter is designed to grab your customers’ attention! With print ideas, customer care articles, and a little light-hearted fun thrown in (such as trivia and “Can You Guess the Year?”), the Printer’s Press newsletter is the perfect combination to stay in touch with your buyers. Get February’s Printer’s Press package today,

The new year is more than starting new routines and ending less-than-desirable habits; it promises opportunities and fresh energy to tackle challenges. The greatest trait of the new year is a general acceptance that you can do things differently. No one judges you for making changes, great or small. One thing that doesn’t change is the need for great content. For that reason, our content offerings are there for you, always reliable, and always high quality. Here’s what’s coming your way soon. Newly Added Direct Mail Content Available Now National Direct Mail If you need unlimited reach, National Direct Mail has you covered. No zip code restrictions makes this a great choice for your direct marketing efforts. The January issue of National Direct Mail is perfect for showing customers that you have their back and can make anything happen. You are the expert that can make their marketing dreams come to vivid life on the page. Entice them with custom printing and a few coupons to help them decide. Printer’s Press What’s better than Life Hacks for the New Year? The January issue of Printer’s Press, available for download now, takes a unique look at improving your life for the

Before the holidays sneak up on you and overtake your schedule, check out the new direct mail packages you can rely on for increasing your print customer base! Take comfort in knowing that someone has your back this season and is ready to make your life run smoothly (at least in one area). Take a peek at the themes and content for the upcoming December issues and get your favorite offerings downloaded today. National Direct Mail It’s the marketing staples that keep businesses running, and this month, it is a push to get your print buyers ready for the new year ahead. Holiday sales are upon us. Remind your customers to get their print inventory stocked up with the December issue of National Direct Mail. And, remember, National Direct Mail is the perfect marketing mailer to expand your audience. There are no zip code restrictions, and you can take advantage of the included social media and email marketing content. Go for it and bring home a ton of new customers! Printer’s Press It’s time to let your customer orders take flight with the December issue of Printer’s Press emphasis on flyers (available now!). This compact newsletter is the perfect size

Printers who focus on business to business (B2B) print sales are smart cookies. So smart, in fact, that these printers build and sculpt their websites in ways to cater to their niche market specifically. They offer add-ons to their buyers, such as Reorder Forms Library, uDesignIt, and Private Label Websites, to create superhighways between their print website and their print buyers’ websites. And yet, some of these same printers are missing out on one of the most important aspects of creating business to business sales: relationships. Neglecting to build one-on-one, individual relationships with your business customers can be one of the biggest pitfalls in your marketing strategy. But, thankfully, there’s a simple solution for how you can better step up your B2B marketing game: the Business Forum direct mail monthly newsletter. 3 Ways Business Forum Can Help You Step Up Your B2B Marketing Strategy 1. Business Forum puts relationships front and center Business will always follow relationships. The people in those larger businesses you’re trying to reach will only buy printing from printers they know, like, and trust. Is that you? Would your business qualify? When you take the time to supply business, life, and real-print solutions every month through

Do you know “the look”? It’s that look one spouse gives to the other when they need to catch their attention quickly. Or, it’s the look an exasperated parent gives their child when that child is still on YouTube after being told to take out the garbage an hour ago. The look is all about urgency. If you ever get that look, you better move NOW! The Psychology Behind Urgency Urgency plays an essential part in marketing as well. Urgent tasks mean people are more likely to act on them, even more so than important tasks. This means all marketing (including buying printing) needs to have some level of urgency to it. And while you can’t give your print buyers “the look” to get them to take the next action in doing business with you, there are some ways to emphasize urgency that are effective (and won’t get you arrested for creepiness). 3 Ways to Use Urgency in Your Marketing 1. Set Restrictions “If you don’t take out the garbage by 3:00 PM, you won’t be able to go to your friend’s house.” Setting goals and deadlines are a common tactic to trigger urgency to buy. In the e-commerce world, this

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