Marketing Archives - Page 12 of 26 - Marketing, content, & technology to help printers sell more printing

Finding the time to maximize your marketing can be difficult when you’re continually busy making others look good. Here are some of our favorite examples of the direct mail marketing templates provided by Marketing Ideas For Printers that printers have customized to make their own. Unleash your creativity and make direct mail marketing for your print business easier for yourself. 1. Print Source in Bluffton, Indiana Direct Mail Product: Coffee Break Why We Love It: The team at Print Source made the Coffee Break newsletter their own by replacing the bottom panel with an ad to encourage print buyers to order early this season because of the supply chain issues. With some simple design shifting, Print Source was creative enough to move the bottom panel to the back of the newsletter, put in a feature ad, and include print product images for additional marketing power. What You Can Do: Highlight a product each month or lay out community events or holidays to which you know you want to bring more attention. Even better – create a yearly plan so you don’t have to come up with ideas last minute. 2. Chester Press in Emporia, Kansas Direct Mail Product: Coffee Break Why We

When sales are down and sales are up, there’s one thing you should do: direct mail marketing. Why? Because… Direct mail response rates are five to nine time higher than any other channel. Direct mail’s average lifespan is 17 days, while the average lifespan of an email is 17 seconds. 62% of consumers who responded to direct mail in the past three months made a purchase. The downside is direct mail takes work, right? You have to come up with the content each month, write it, and design it… unless you have all the files sent to you each month ready to print with a direct mail marketing subscription from MI4P. Here’s what’s coming up in the November content packages available for download now. Local Edge Buying local is a huge advantage, and in this month’s edition of the Local Edge postcard it’s being highlighted with text like: “Remember when customer service people looked you in the eye and smiled? Or when you’d walk into a neighborhood store and were greeted by name? When you buy your printing locally, it ensures you get one-on-one service, superior product knowledge, and a partner who will work with you to bring your ideas

Direct mail marketing is truly one of the greatest marketing tools to grow any business. But, how do you get your print buyers to recognize that and buy more? Here are five tips to help you sell the importance and impact of direct mail to your print buyers. 1. Lead by Example. Just as clothing store associates wear the brand’s clothes in which they sell, the credibility of a business is exemplified when a company uses its own product. It’s not uncommon for printing firms to refute the argument that print is dead and rattle off the reasons why every business owner should be marketing their company with direct mail. But, ask yourself: As a spokesperson for print marketing, does your brand’s message align with its actions? The best way to champion the benefits and results of direct mail marketing is to lead by example by using direct mail marketing for your print business. DIRECT MAIL IS… A leader in response rates Highly personalized Opened and read Creative Tangible (physical) Versatile Familiar Simple to do Trust-building Cost-effective Personal Highly trackable Highly targeted A complement to digital marketing Enjoyable to receive Data-driven 2. Go Omni-Channel. Did you know that integrating direct

It’s time to make your own marketing a priority! Here’s a look at the latest content available to you now. From ready-to-print direct mail content to automatically published website content, you’ll find exactly what you’re looking for: more print sales! Business Forum Connect with your business clients on a monthly basis with the power of print! You can (and should) be the example to your business customers on how they can connect with their own clientele, and the Business Forum newsletter is the perfect tool to help. In the October issue, available for download now, you’ll find: Tips for more engagement on social media like this one, “Stop talking at your audience and instead invite them into the conversation with compelling questions.” A print feature on the importance of opening the lines of communication with comment cards Tips to keep the ever-present digital presence under control Workplace dos and don’ts for a healthy work environment And more! Get (and stay) connected with your audience with this stellar corporate newsletter. Coffee Break What if you could encourage smiles and sell more printing! The Coffee Break is an 8.5 x 14 newsletter that features the fun needed to break up the heaviness that life sometimes

The topsy-turvy chaos of the last year made many people finally understand the importance of making self-care a priority. From eating better to getting more exercise to finding connection in new ways, no longer will anyone bat an eye if you say you need to take a little time for yourself. But what about your business? Is your print business being cared for in a way that you can ensure it will continue to weather whatever storms may come? The print and marketing industry is unique. A large part of what you do is helping other businesses take care of themselves by getting their message out there and helping them to connect with their audience through print. And, yet, so many printing firms tend to put their own direct mail marketing, their own relationship-building, on the back burner. Their intentions are good, but they just can’t seem to get themselves and their own marketing to the top of the priority list. That needs to change! 3 Ways to Make Your Direct Mail Marketing a Priority If you recognize this need in your business and you’re ready to make a change, here are three ways you can make your own direct

What’s the first step to selling more printing? Content. “Content builds relationships. Relationships are built on trust. Trust drives revenue,” as Andrew Davis says. Below you’ll find exclusive content options to choose from to start building relationships and selling more printing today! Business Forum Did you know there’s a simple solution for how you can better step up your B2B marketing game: the Business Forum direct mail monthly newsletter! This 8-page newsletter is the perfect tool for highlighting your business expertise and showing off your stellar print quality. In the September issue, available for download now, your readers will find a variety of relevant and useful informati on, including tips for event sponsorship on a local scale, buying your teen’s first car, and business meeting etiquette. The latest issue also showcases testimonials and case studies as the print product feature and how to draw in new customers with print! “Print engages customers and keeps their attention, allowing your message to be read and understood. You have a better opportunity for your call to action to get results when the customer spends the time ingesting your offer on a printed brochure, direct- mail item, newsletter, or other unique printed resource.” Want to snag

Ah… the welcomed days of summer. Summer days are meant for picnics and parks, not worrying about finding time to create your next direct mail marketing campaign. When you’d rather enjoy some fun in the sun, leave your content needs to the experts. Here’s what’s coming up in the August content issues, available for download now. Business Forum The Business Forum newsletter is designed to showcase your business know-how and let your business clients know about the many print marketing options you have at the ready for them. This month you’ll see articles on topics like these: Tips for helping others grow using business consulting as a growth strategy Ways you can cut the clutter at home and the office How-tos on how to deal with troublemakers and ditch the to-do list You’ll also show your B2B clients how to make their marketing project a success story with the: Ultimate guide to marketing with print, The power of promotional items, And tips from a book review that shares the inside secrets of Amazon. Build the business relationships that create sales with the Business Forum B2B newsletter. Coffee Break Coffee Break will continue to spark smiles and laughter this month with

Content acts as a welcome mat. People will go where they’re invited, and the same is true of your prospects and customers. Content extends the necessary invitation for print buyers to come and visit you. Take a look at the content invitation available for your marketing toolkit now! Printer’s Press The Printer’s Press newsletter has been our most popular direct mail product since its debut in 1988. Written to appeal to all audiences, it is intended to present your printing firm as a well-informed and good-natured business. In the July issue, available for download now, your audience will learn how the first step in a business relationship is letting the customer know you’re there. Then, move on to showing them how you are positioned to help with the compelling power of brochures and flyers. Also available this month, readers will enjoy other interesting articles, including this featured Customer Care article: As pedestrians in Damrak, Amsterdam, endured what looked to be a record-breaking heatwave, the local McDonald’s was looking for a way to up their smile value in the neighborhood. They worked with a company to create a heat-activated billboard with a panel that opened once the temperature reached the record

No matter which path is best for your business, the right solution is waiting for you in the all-new content available now! Don’t work harder; work smarter and let these powerhouse projects do the work for you. Take a look! National Direct Mail National Direct Mail is a great option for your national marketing campaigns. With no use restrictions, you are free to use the content wherever you please, both online and offline! The June issue (available for download now) encourages your print buyers to put their name front and center with the staying power of labels, clings and magnets, and your help. Make a great impression while at the same time helping your customers create an impossible-to-ignore presence through print marketing. Pair a powerful direct mail piece along with the included social media and email marketing content, and you have a powerhouse marketing campaign each and every month with National Direct Mail. Printer’s Press Printer’s Press is our number one selling package, and this month’s issue will show you why. So much of the sales revenue your print company brings in depends on the small ways you keep your name in front of customers. How will they think of you

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