Instagram Marketing for Printers: A Guide for Your Ultimate Success

Social media marketing is an essential tool for helping you sell more printing. While you might already have your “hat in the ring” on platforms such as Twitter, Facebook, and LinkedIn, many printers have yet to take advantage of the many benefits Instagram marketing can provide for their printing firm. Why You Need to Consider Instagram for Your Print Business Instagram marketing is no longer a mere trend for the “young’uns.” Rather, it has grown to reach over 1 billion users with 95 million photos and videos posted daily. If that weren’t enough, check out these other powerful Instagram marketing statistics: According to Forrester.com, Instagram initiates more engagement — reaching 4% of followers, while Facebook typically reaches .1% of followers. Instagram is an impressive tool for research. Roughly 70% of Instagram users have used the platform for brand research at some point. (Iconosquare) A typical Instagram user will spend 28 minutes per day on the app. With numbers like those, you may start to wonder how you can use it for your benefit and how your business can stand out in such a vast sea of competing content. But, keep in mind that beyond the numbers, Instagram allows you to:

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