Social media marketing is an essential tool for helping you sell more printing.
While you might already have your “hat in the ring” on platforms such as Twitter, Facebook, and LinkedIn, many printers have yet to take advantage of the many benefits Instagram marketing can provide for their printing firm.
Instagram marketing is no longer a mere trend for the “young’uns.” Rather, it has grown to reach over 1 billion users with 95 million photos and videos posted daily.
If that weren’t enough, check out these other powerful Instagram marketing statistics:
With numbers like those, you may start to wonder how you can use it for your benefit and how your business can stand out in such a vast sea of competing content. But, keep in mind that beyond the numbers, Instagram allows you to:
First, you’ll need to clarify your vision and strategy for your Instagram marketing. And, you’ll need consistency to maintain your posting frequency.
You’ll also need to know your audience and consider the demographics of Instagram. For example, Instagram works best for the 18 to 29-year-old crowd (53%), and engagement goes down with each older-age bracket from there.
Before you jump onto Instagram because you think it’s “where all the cool kids are,” consider what your goals are for adding another platform to your social media marketing lineup.
Here are some common goals/reasons why businesses decide the effort of Instagram marketing is worth it for their companies:
As you’re getting started, try to pick and focus on one or two attainable goals. Be sure to make them specific, measurable, attainable, realistic, and timely (S.M.A.R.T.). All in all, you want to be clear on how Instagram will offer something different for your print business than your other social media channels.
One of the great return on investments of Instagram will come from the effort and thought you put into your Instagram profile or home page.
Here are a few tips to make sure you nail it:
Here are few bonus tips to ensure you’re doing Instagram marketing well:
If you want to sell more printing using Instagram marketing, you need great content to post. Here are some examples of the types of content that work well for Instagram.
To calculate your engagement rate on Instagram, follow this simple formula. Take the number of likes your post receives plus the number of comments and divide that by the number of followers you had at the time of posting. On average, Instagram engagement hovers around 3%, but start by simply competing against yourself and focusing on getting better over time.
Lastly, you’ll want to optimize your posting strategy by knowing when and how much to post. Here are some helpful tips in this regard:
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It's worked for hundreds of printers just like you; it will work for you, too! Download the MI4P Proven Process PDF below, and follow along.PDF: The MI4P Process