3 Ways to Inspire Urgency (Plus Bonus Word List!)

Do you know “the look”? It’s that look one spouse gives to the other when they need to catch their attention quickly. Or, it’s the look an exasperated parent gives their child when that child is still on YouTube after being told to take out the garbage an hour ago. The look is all about urgency. If you ever get that look, you better move NOW! The Psychology Behind Urgency Urgency plays an essential part in marketing as well. Urgent tasks mean people are more likely to act on them, even more so than important tasks. This means all marketing (including buying printing) needs to have some level of urgency to it. And while you can’t give your print buyers “the look” to get them to take the next action in doing business with you, there are some ways to emphasize urgency that are effective (and won’t get you arrested for creepiness). 3 Ways to Use Urgency in Your Marketing 1. Set Restrictions “If you don’t take out the garbage by 3:00 PM, you won’t be able to go to your friend’s house.” Setting goals and deadlines are a common tactic to trigger urgency to buy. In the e-commerce world, this

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