New Summer Content is Hot! Hot! Hot!

Ah… the welcomed days of summer.

Summer days are meant for picnics and parks, not worrying about finding time to create your next direct mail marketing campaign. When you’d rather enjoy some fun in the sun, leave your content needs to the experts.

Here’s what’s coming up in the August content issues, available for download now.

Business Forum

The Business Forum newsletter is designed to showcase your business know-how and let your business clients know about the many print marketing options you have at the ready for them. This month you’ll see articles on topics like these:

• Tips for helping others grow using business consulting as a growth strategy
• Ways you can cut the clutter at home and the office
• How-tos on how to deal with troublemakers and ditch the to-do list

You’ll also show your B2B clients how to make their marketing project a success story with the:

• Ultimate guide to marketing with print,
• The power of promotional items,
• And tips from a book review that shares the inside secrets of Amazon.

Build the business relationships that create sales with the Business Forum B2B newsletter.

Coffee Break

Coffee Break will continue to spark smiles and laughter this month with its humor-filled, light-hearted approach.

This 8.5” x 14” newsletter is the perfect solution to showcase the joy print marketing can bring to your audience with fun-filled features like this:

It’s so hot that…

• the cows are giving evaporated milk.
• the chickens are laying hard-boiled eggs.
• I saw a dog chasing a cat, and they were both walking.
• you realize that asphalt has a liquid state.
• the birds have to use potholders to pull worms out of the ground.
• the potatoes cook underground, and all you have to do to have lunch is pull one out and add butter, salt, and pepper.
• farmers are feeding their hens crushed ice just to prevent them from laying hard-boiled eggs.
• you start putting ice cubes in your waterbed.
• you eat hot chilies to cool your mouth off.
• your dream house is any house in Alaska.
• you can make instant sun tea.
• your car overheats before you drive it.
• hot water now comes out of both taps.
• you learn that a seat belt makes a pretty good branding iron.

Featuring fun jokes, clever quips, and a fact-a-day calendar, Coffee Break reminds your audience that you are a printer they can trust!

FastStart

Are your print buyers struggling to know all that you’re capable of?

FastStart features print product-of-the-month advertising with multiple ways to get your message out. Choose from the fold-over mailer, postcard, or both with this ready-to-print direct mail content sent right to your inbox.

This month FastStart wows clients and prospects with a focus on spectacular signs and banners and the importance of good design to keep a business reputation intact.

 It’s time for your company to enjoy some limelight, and gorgeous custom banners put your name on top. From feather flags and sidewalk-pole banners to oversized ceiling displays in your showroom, banners are an inexpensive substitute for a permanent sign, allowing you the flexibility to change and move your materials as needed.

Show your audience that you love being their printer with the eye-catching help of FastStart.

Local Edge

When your print buyers are tired of feeling like they’re just another number, show the advantage of unparalleled personal service with the Local Edge direct mail postcard.

This month reminds your audience of the one-on-one customer service you can provide them as their local expert. You’ll position yourself as the in-house printing expert that provides a consistent quality that is consistently right.

Don’t underestimate the power of being local. Now is the time to highlight the advantage being local brings with the Local Edge postcard. (EDDM version also available!)

National Direct Mail

With so many advertising and marketing options available, print buyers can find it hard to know where to go to get their message out.

The National Direct Mail package will address that concern by encouraging them to make the right impression with memorable print marketing pieces that inspire action.

Did you know…
National Direct Mail has no zip code restrictions, features included social media and email marketing content, and (NEW THIS MONTH!) a postcard option to make mailing a snap!

You’ll guide them through creating a consistent branding experience across all channels that will ultimately help increase their revenue.

It’s time to let your print buyers across the country know that you are here for them with direct mail content that reaches nationally.

Printer’s Press

The four-page Printer’s Press direct mail newsletter is packed again this month with a large variety of content to entertain even the pickiest of audiences.

In August’s issue (available for download now), you find articles covering such topics as:

• Opportunities for a fresh start as a new season begins
• How to stay top of mind using consistent branding
• Travel tips for Virginia’s breathtaking Northern Neck
• Whole-food, low-calorie snacks to try
• And more!

You’ll also pass along your expertise in branding with tips like these:

The branding you establish for your company—the logo and the catchphrase, the color scheme, or the mascot—only works if the company it represents is one that people want to interact with. Doing good business is one of the greatest branding strategies there is.

 Add your solid company reputation to a recognizable logo and colors on your company’s envelopes, brochures, and business cards, and your customers will continue to think of you first when they need the products or services you provide.

See why Printer’s Press is our number-one selling direct mail package when you download samples below.

Ideas Collection

Not only is new direct mail content headed your way, but you’ll also see new website content as well!

This month the Ideas Collection features a new design tip article entitled, “Essential Dos and Don’ts for Adding Beauty to Your Page.”

Covering topics such as fonts, colors, image resolution and sharpening, your website visitors will appreciate the design advice when creating their next print projects.

These rules serve as a guide, but creative concepts are all yours. Keep things simple, clean, and uncluttered, and let the design speak for itself.

Curious about the Ideas Collection? The Ideas Collection features print, design, tech, and marketing tips added to your website every month. This valuable resource is included as part of the Base Website subscription or use it on your own WordPress website with our WordPress plugin.

The Time is Now!

Let your direct mail marketing take care of itself with design, writing, and a focus on print, unlike anything you’ve seen before. Download samples today to get started!