Ready-to-Print Direct Mail for Your Print Business

When sales are down and sales are up, there’s one thing you should do: direct mail marketing. Why? Because…

Direct mail response rates are five to nine time higher than any other channel.
Direct mail’s average lifespan is 17 days, while the average lifespan of an email is 17 seconds.
62% of consumers who responded to direct mail in the past three months made a purchase.

The downside is direct mail takes work, right? You have to come up with the content each month, write it, and design it… unless you have all the files sent to you each month ready to print with a direct mail marketing subscription from MI4P.

Here’s what’s coming up in the November content packages available for download now.

Local Edge

Buying local is a huge advantage, and in this month’s edition of the Local Edge postcard it’s being highlighted with text like:

“Remember when customer service people looked you in the eye and smiled? Or when you’d walk into a neighborhood store and were greeted by name? When you buy your printing locally, it ensures you get one-on-one service, superior product knowledge, and a partner who will work with you to bring your ideas to life.”

You might not be able to buy happiness, but you can buy local (And that’s kind of the same thing).

FastStart

The November issue of the FastStart foldover mailer and postcard is focused on the custom printing and mailing services you can bring.

Goodbye, Mediocrity.

Want to outclass the competition? Build customer confidence with precise, high-quality printing. Work with our design specialists to find the perfect balance of budget-friendly materials and that pinch of pizzazz. We’ll guarantee a gorgeous product and the most bang for your buck!

When you want to tell the world that you’re a printer and here’s what you print, FastStart is the perfect monthly way to do that.

Printer’s Press

The Printer’s Press four-page newsletter is the perfect way to connect with your clients.

The November issue, available for download now, is packed full of a variety of helpful and relevant content, including features on best Thanksgiving foods, different ways to say thank you, and a highlight on cards that foster loyalty:

Loyalty doesn’t happen by accident. The time, energy, and attention you put into the relationships you have with your customers are what make them pick up the phone or visit your website. Each interaction you have deepens their trust in your ability to meet their needs.

Sending a simple, handwritten thank-you card a few times a year goes one step further in building that relationship and encouraging them to continue thinking of your company as a partner in their success.

National Direct Mail

The National Direct Mail monthly direct mail subscription provides you with the perfect marketing campaign, including mailer, postcard, envelope, and social media and email marketing.

In the November issue, available for download now, your print buyers will learn how to perfect their presentations with case studies, presentation folders, and more from your print company.

HOW TO CREATE CASE STUDIES

Flaunt Your Customer Wins with Case Studies that Build Credibility

Build Trust by allowing participants to openly describe their experience.
Tell a Story as you identify goals, needs, and how your company made it happen.
Back It Up With Facts so you have tangible results supported by real data.
Talk Strategy for what’s next and how your products or services made an impact.
Cross-Market by using printed studies and featuring your case studies on your blog, social-media channels, and website.

Fun fact: Did you know that customer case studies are said to be the most impactful content marketing tactic for 88% of surveyed B2B marketers?

Business Forum

“Everyone wants to live on top of the mountain, but all the happiness and growth occur while you’re climbing it.” —Andy Rooney

The 8-page Business Forum newsletter is filled with business tips, such as what to look for in a good resume, self-growth, including four ways to leave a good impression, and business how-tos, featuring book reviews and how to handle company growth spurts.

If you want your print company’s name to land on the desk of the CEO and other executives, Business Forum is the perfect tool to get you there.

Coffee Break

If you’re looking for a more light-hearted approach to your marketing strategy, take a look at the Coffee Break newsletter.

This 8.5” x 14” newsletter features jokes and quips on one side and a fact-a-day calendar on the other. Here is some sample content from the November issue, available now.

Knock! Knock! Who’s there? Control Freak. Con…
OK, now you say, “Control Freak who?”

Fun fact: Australia’s biggest export is boomerangs.
It’s also their biggest import.

What About Website Content?

The website subscribers of MI4P receive a new print tip in their Ideas Collection this month entitled, “Profitable Postcard Marketing: Finding the Right Frequency.”

If you’re looking for regularly updated website content on your behalf, get the Ideas Collection today through a website subscription from MI4P or through the WordPress plugin.

Remember, if you want to sell more printing, you need two things: online ordering capabilities and content. When you’re ready, you can get both right here.

Download Samples