Content. Relationships. Revenue. Easy as One, Two, Three!

What’s the first step to selling more printing? Content.

“Content builds relationships. Relationships are built on trust. Trust drives revenue,” as Andrew Davis says.

Below you’ll find exclusive content options to choose from to start building relationships and selling more printing today!

Business Forum

Did you know there’s a simple solution for how you can better step up your B2B marketing game: the Business Forum direct mail monthly newsletter!

This 8-page newsletter is the perfect tool for highlighting your business expertise and showing off your stellar print quality. In the September issue, available for download now, your readers will find a variety of relevant and useful informati

on, including tips for event sponsorship on a local scale, buying your teen’s first car, and business meeting etiquette.

The latest issue also showcases testimonials and case studies as the print product feature and how to draw in new customers with print!

“Print engages customers and keeps their attention, allowing your message to be read and understood. You have a better opportunity for your call to action to get results when the customer spends the time ingesting your offer on a printed brochure, direct- mail item, newsletter, or other unique printed resource.”

 Want to snag those corporate accounts? Business Forum is the perfect bait to go fishing with!

Coffee Break

When your focus is on brand awareness and building relationships, Coffee Break is for you!

With no pushy sales pitch, just great jokes and witty cartoons, you’ll prompt smiles and build warm relationships between you and your clients. Here’s a sample from the September issue, available for download now, of a Simple Exercise Plan for Beginners.

  • Begin by standing on a comfortable surface, where you have plenty of room at each side.
  • With a five-pound potato bag in each hand, extend your arms straight out from your sides and hold them there as long as you can. Try to reach a full minute, and then relax.
  • Each day you’ll find that you can hold this position for just a bit longer.
  • After a couple of weeks, move up to 10-pound potato bags. Then try 20- and 50-pound bags, eventually trying to work your way up to where you can lift a 100-pound potato bag in each hand and hold your arms straight for more than a full minute.
  • After you feel confident at that level, put a potato in each bag.


Did you know that 79 percent of people act on direct mail immediately, sparking considerable revenue with just one mailing?

The September FastStart package, available for download now, highlights the energizing and economical solution of postcards. And, when print buyers work with you to create those eye-popping postcards, you’ll help them steal the show with valuable insights like these:

Ready to acquire new customers and increase your profits? More than 30 percent of people classify themselves as “scanners,” so aim for improved readability with bullets, generous white space, screened boxes, yellow highlighting, and simulated handwriting in the margin. Include crystal-clear next steps, like, “For a free 2022 retirement planning guide, visit our website at”

FastStart is a versatile direct mail package featuring both a postcard and a fold-over mailer. It’s perfect for a product-focused printer.

Local Edge

In this month’s download, the Local Edge direct mail package focuses on the creative advantage of local printing and how working with you means trailblazing a path of creativity.

Now is not the time to blend in. Stand out from the crowd and above your competitors with the creative advantage you can only get through local printing!

Help your print buyers see that being bold with their designs is not a risk; it is a necessity… and you can help! With a product focus this month of promotional items, creativity, and local printing, Local Edge ensures your marketing success.

Fun Fact: Did you know that Local Edge also has an Every Door Direct Mail version available for you at no additional cost? That’s right – you can start selling more printing even without a mailing list.

National Direct Mail

Exciting news for the National Direct Mail package — a postcard was added! Now, you have even more mailing options to choose from.

This month’s National Direct Mail is focused on the overall benefits of direct mail rather than a specific product with writing and design that speaks to the “why” of direct mail. For example:

  • Direct mail is effective. 80% of people read the mailers that are delivered to their door.
  • Direct mail is flexible. There are a large number of options that you can choose to deliver your message.
  • Direct mail costs less. Save money when using direct-mail services versus sending mail yourself, even on a smaller scale.

With no zip-code restrictions and included social media and email marketing content, National Direct Mail offers you everything you need for a complete monthly marketing campaign.

Printer’s Press

Printer’s Press is like no other newsletter you can find on the market.

Written and designed specifically to help printers sell more printing, you’ll quickly see why the Printer’s Press newsletter has a more than twenty-year history of success.

Did you know Printer’s Press comes with cover article options? Choose from a print-focused article on variable data printing in this month’s download or a more general article on ways to make the food-buying process less time-consuming and more cost-effective.

Other great highlights you’ll see in the September issue, available for download now, are:

  • Stickers and Labels print product focus. Showcase the versatility of options, such as sale callouts, brochure add-ons, an envelope upsell or postcard call-to-action, and more!
  • Mini wellness challenges, such as taking a daily morning walk or committing to a week without added sugars.
  • A celebrity caricature and recipe of baseball player Marcus Lynn (Mookie) Betts and strawberry shortcake.

Find out how you can make the Printer’s Press iconic newsletter a part of your shop today!

Ideas Collection (Design Tip)

They say beauty is in the eye of the beholder, but did you know it actually stems from mathematics?

This month’s Ideas Collection tip is focused on how to add beauty and balance using the Golden Ration and the perfect spiral. Working with this grid, you can shift elements to create energy, add natural balance to a page, and centralize headlines or focal points for maximum impact.

Have you ever considered why the Ideas Collection is a valuable content resource? Here are just a few of the reasons:

  • It helps answer the questions of your buyers.
  • It gives your audience a reason to visit (and bookmark) your website even if they’re not ready to place an order yet.
  • It shows off your expertise not only to your print buyers but to the search engines as well, helping to boost your website visibility (SEO).

The Ideas Collection is included in a Base Website subscription, or you can add it to your own WordPress website through the MI4P WordPress plugin.

White Paper

In the past, brands sold primarily based on quality, but today, trust, purpose, and connection have become the key brand attributes valued by young purchasers.

Expressing the character to your business is an essential component of relating with your consumers. In the latest white paper, The Power Behind Personalization and Humanizing Your Brand, you’ll learn about disarming suspicion, explore five strategies for making your business more relatable, and enjoy examples of brands that are bold, playful, and distinct.

Modern consumers want experiences, not things.

Fifty-seven percent of U.S. consumers say they want companies to serve a higher function than simply selling a product. In today’s social selling landscape, it is in every brand’s best interest to connect with audiences on a human level. Through humanized marketing, you can allow clients to have a visceral experience with your brand and to navigate it emotionally.

 Find out here how white papers can help you sell more printing.

The Power of Content

Don’t underestimate the power of content as part of your marketing strategy.

Content extends the invitation for your buyers and prospects to get to know you and think of you first when they need printing. Get started sending out your content invitations today by downloading samples below.