Promotion Archives - Marketing, content, & technology to help printers sell more printing

Everyone’s using social media to share birthday greetings, tell the world about their new favorite food, and complain about the weather. But how do you use social media to sell more printing? Ironically, you use social media to sell printing by not selling printing. Huh? Social media is about being social, not “sales pitch-y!” If you use social media to be social, you’ll start to connect with customers and prospects. You’ll start a conversation with them … a conversation rooted in a constant stream of fun and interesting information delivered via social media. Then, some day when they need to buy printing, who’s going to come to the top of their mind? YOU! The person they’ve been having a conversation with! And that’s the point where social media turns from a conversation into a sale! If speaking social media isn’t your native tongue, starting the conversation can feel awkward. That’s where The Buzz comes in! The Buzz is a month-to-month subscription service; it’s your social media conversation starter. We’ll provide content for Twitter, Facebook, Linkedin, and posts for your blog all ready for you to use at the push of a button. The Buzz takes away the hassle of coming up with social media content on

Predictable, recurring direct mail marketing campaigns continue to provide an excellent return on marketing dollars. For a limited time, Marketing Ideas For Printers Announces $2 ZIP Codes for Ink Inc. Subscriptions As an Ink Inc. customer you enjoy the benefit of knowing that noone else is allowed to mail the same direct mail marketing campaign into the ZIP codes or postal codes licensed for your use. The marketing territory is exclusive to you, allowing you to be “the only printer in town” marketing to the selected customer base. Now, for a limited time (through December 15, 2014) add licensed ZIP codes/postal codes to any Ink Inc. subscription for just $2 per ZIP /postal code per month. That drops the published price of a $10 ZIP / postal code by 80%, allowing you to easily expand the reach of your direct mail marketing campaign at a very low cost. This offer is available to both current and new Ink Inc. subscribers. There’s no fine print, but here are a few details that will help make sure we’re all on the same page. The $2 ZIP codes / postal codes are available for any new subscribers to add to their new base package. Current subscribers will continue to pay the