Use Business Pages for Facebook Instead of Personal Profiles

Would you use a hammer to cut a slice of bread? Would you use a screwdriver to inflate your tires? Of course not!

So, you wouldn’t use a personal profile to promote your business on Facebook, would you?

It’s important to use the right tool for the job, and Facebook is no different. So if you want to promote your business on Facebook, you want to make sure you’re using the right tool: a Business Page.

Here are some important features that are available to you through a business page that simply aren’t available through a standard personal page:

  • Professionalism: Personal pages used for business are seen by users as unprofessional. Not a good way to introduce yourself to the social markets.
  • Unlimited Friends: Did you know personal pages have a friend limit? Business pages don’t have any limits to the number of friends (fans) they can have — the sky’s the limit!
  • Access to Facebook Insights: Facebook has a powerful, built-in analytics tool specifically designed for business pages. You have no idea what kind of impact your personal page has…but you can find out everything about your business page’s impact!
  • Advertising: Having a business page gets you access to Facebook’s advertising system, which delivers highly-targeted ads.

Those are just the highlights. There are several other subtle benefits you can expect to see, simply for using the right tool for the job. To get started, go to Facebook’s Create a Page section and follow the instructions.

Create a Business Page on Facebook

Create a Business Page on Facebook

Now, when you create that business page, you’re going to need some content to put on it. Did you know that we release ready-made content specifically tailored for Facebook every Monday, Tuesday and Friday? Our service, The Buzz, provides social media content that you can use to make the most out of your social media marketing strategy, whether it’s Facebook, Twitter, LinkedIn or your own blog. To find out more, check us out at (or if you want to hear it straight from a human, you can also call us at 800.736.0688 and ask for Scott).