Odyssey, MIS, Marketing Ideas For Printers, The Personal Touch is Gone. Now What?

Gone are the days when you could count on a friendly smile with your purchase. Sure, you can still get that warm smile, but these days we head to the self-checkout line and intentionally choose to skip the opportunity for that friendly smile altogether. That’s a topic I explored in a recent article published on LinkedIn entitled, Connecting People to Process. (If


We will soon be relaunching the ezMail website at EmailMarketingForPrinters.com, and with that relaunch, you’ll learn about the new path of email marketing offered by Marketing Ideas For Printers. Spoiler Alert: ezMail is being phased out to make way for the more robust marketing tools planned for the all-new Print Management Information System (Print MIS) from Marketing Ideas For Printers, code-named “Odyssey.” Not only


“Odyssey” is a new breed of Print Management Information Systems (Print MIS) that eliminates double entry and expands the scope of Print MIS to include marketing. Odyssey Eliminates Double Entry Gone are the days when your customers place an order online, and you have to copy the information they provided and paste it into your Print MIS. With Odyssey, your


A few weeks ago at Graph Expo 2016, we presented the alpha release of “Odyssey,” the codename for the new Print Management Information System (Print MIS) designed to end printers’ double-entry dilemma. We thought, “If a print buyer is entering order information on a printer’s website, why does the printer have to re-enter it into their Print MIS?” Removing Steps to Eliminate Print MIS Double-Entry


All-in-one Print MIS, Web-2-Print and Marketing solution changes the way printers do business. ORLANDO, FL, Sept. 25 – There was a time when taking print orders over the web meant re-entering that information into the Print MIS (management information system) and added time and errors to a printer’s day. Today, Marketing Ideas for Printers (MI4P) announced the alpha release of


How many customer lists are you currently maintaining? One of your most valuable customer lists is the one in your print management information system (Print MIS). After all, that’s where you’re keeping track of everyone that’s placing orders, and everyone that’s paying you for the privilege of doing business with you. That’s a pretty significant list! When do you add people to


We’ve heard over and over again about the challenges printers face when they receive an order online and then need to re-enter the same information into their print management information systems (Print MIS). Copy-paste makes the job easier, of course, but who wants to sit around copying and pasting all day when you could be spending that time working and selling


A print management information system (or Print MIS) helps printers manage their day-to-day production activities. Would you agree that a Print MIS should connect you with your print-buying customers from the time an order is placed until the time an order is completed? That’s common ground that we can all agree on pretty easily. Would you also agree that you should be


One of our core values at Marketing Ideas For Printers is Positive Attitude. A slightly longer version of that core value reads like this: Positive Attitude: We find the best in every experience. It’s easy to “find the best” in good experiences, but we desire to find the best in every experience, including the not-so-good experiences. We had one of those not-so-good


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