One of our core values at Marketing Ideas For Printers is Positive Attitude. A slightly longer version of that core value reads like this:
Positive Attitude: We find the best in every experience.
It’s easy to “find the best” in good experiences, but we desire to find the best in every experience, including the not-so-good experiences. We had one of those not-so-good experiences happen a little over a year ago when a customer left us.
Gut check. What just happened? Why did they leave us? Their answer: they were frustrated that their website wasn’t communicating with the technology they used to manage production. They wanted a website that communicated with their Print Management Information System (Print MIS). They wanted the efficiencies that would result when a website and a Print MIS can have a two-way digital conversation with each other. What they wanted wasn’t happening.
That was the moment we said, “We can never be in that position again. A lack of integration with a Print MIS can never again be the reason we lose a customer.”
How do we “never be in that position again” and get our websites and Print MIS talking with each other? We could pursue integrations with existing Print MIS systems, but we’ve been down that road before. Every time we pursued integrations like this, one of two things would happen:
That left us with only one option. It was time to build our own Print MIS! It was time to “find the best” in every experience. That’s when our Print MIS, code-named “Odyssey,” started to find its way into the world!
Odyssey will make its debut at Graph Expo next month, but after many months of whispered conversations, we’re now ready to tell you more about Odyssey.
We started working on Odyssey on October 2, 2015. How do you compress ten months of work into one blog post? Well, you don’t. We’ll have much more to say as Odyssey prepares to make its debut.
For now, though, the best way to quickly learn about Odyssey is to watch the first 7 minutes of this video:
That’s a recording of the day Odyssey was presented to a gathering of Fargo’s tech and entrepreneurial community called 1 Million Cups. We knew that building Odyssey was going to be much bigger than just one person, so we used that event as a recruiting tool. However, we knew that the information presented there would someday also be valuable to printers wanting to learn more about Odyssey. Today is that day!
So, how do you build a Print MIS from the ground up in one year? Like this…
The story of Odyssey is still being written. We open the next chapter at Graph Expo, which runs from September 25-28, 2016. Come see us and Odyssey at booth 1979!