Ideas Collection Archives - Page 7 of 10 - Marketing, content, & technology to help printers sell more printing

Ready to add depth and vibrancy to your bottom line? Socrates once said that the secret of change is to focus all your energy not on “fighting the old” but on “building the new.” Are you sowing seeds of sales through high-quality direct mail and digital marketing? As you motivate customers to sharpen up through print, here are some of the fresh messages you can build on through upcoming content selections: National Direct Mail Messages resonate when you put them in print! The April National Direct Mail marketing package features tips on targeting customers, ideas for personalizing a message, and the tactile benefits of putting print in their hands. Get your clients excited about print marketing so they can stop chasing trends and start catching customers. New to National Direct Mail? The National Direct Mail package offers no zip code limitations, as well as multi-channel social media and e-mail marketing pieces to combine with your mailings. When you want to expand your influence, go national! Printer’s Press Did you know that multitasking can decrease productivity by as much as 40%? Researchers believe multitasking is really just task-switching, which inhibits concentration and enhances stress. The April Printer’s Press coaches your readers

Credibility is essential to a company’s success, and communicating trustworthiness often starts with print. Take the lead on this yourself, as you showcase some of the beautiful marketing options available through Marketing Ideas For Printers in this month’s download: National Direct Mail Want to set your company apart with an expert they can trust? Newsletters are a great way to start! The March issue of the National Direct Mail marketing package features the many benefits of printed newsletters: Employee News: Cultivate culture and share important information with your staff through a newsletter. Helpful How-tos: Share tips and time-savers with your customers to ensure they’re getting the most from your products and services. Personality: Sprinkle your own flavor into each issue to engage readers, retain interest, and liven things up. The National Direct Mail option features much of your favorite Marketing Ideas For Printers content with one notable difference: no zip code restrictions. When you want to reach far, go national! Printer’s Press What is the only mammal that can’t jump? If you read the March edition of Printer’s Press (available now) you will find out! Smart, fun, and easy to read, this issue features the incredible benefits of cucumbers, a

A new year brings new opportunities, and one of the best options at your fingertips includes an all-new, unrestricted, multi-channel National Direct Mail package. Want to keep your friends close but also cast your net a bit wider? Read on to learn about our new National Direct Mail package and other fabulous January content available now! Introducing National Direct Mail With online ordering capabilities, your business is no longer limited to selling to a particular zip code. Today you can reach customers across the country with personal, high-quality direct mail options. The new National Direct Mail package option features much of your favorite Marketing Ideas For Printers content (including matching social media and e-mail pieces) with one notable difference: no zip code restrictions! Elevate the benefits of your business with practical tips, fun facts, and optional coupons. If you’re looking to expand your influence, National Direct Mail is the way to go! Printer’s Press Printer’s Press offers an informative, friendly way to keep your name in the mix with your VIP clients. This month discover five unique getaway options, tips for saving big on everyday expenses, and an anecdote about a magnet postcard “direct-mail miracle.” Beyond its usual work/life blend,

Did you know that according to Statistic Brain Research Institute, 72% of people judge a company based on the quality of their printed materials? As a print specialist, it’s essential to offer up your best in print marketing through outstanding direct mail. Need help? We’ve got you covered both on and offline – including three newsletter options, a product-of-the-month mailer, a “benefits of buying local” postcard, or monthly Ideas Collection tips: short tech, print, marketing, and design articles added to every website provided by Marketing Ideas For Printers. Ready to open doors? Here’s some of the smart content coming your way in the October issues, available now: Business Forum Looking for immediate impact? Business Forum positions you as a friendly advocate and helpful partner to the professionals in your network. Enjoy articles that: Go more in-depth Give useful advice Remind customers of the limitless printing possibilities you provide The October edition features family communication mistakes to avoid, tips for effective coupon campaigns, and tangible customer relations questions to evaluate how well your team is collaborating. Printer’s Press As our most popular newsletter, Printer’s Press is smart, interesting, and fun to read. October’s edition features: Migraine triggers to avoid Ideas for

When your customers think of excellence in printing, does your name immediately come to mind? Fall is an excellent time to refresh your image, making you the creative professional your customers think of first. Here is some of the terrific content coming your way in the September issues (available now!) to help you rank top in class! [New White Paper!] Dynamic Influence: Becoming a Thought Leader in Your Industry Would you like to increase your strategic visibility, advance your career, or create top-of-mind awareness for your business? Thought leadership requires a combination of tools, experience, and effort. The latest white paper provided by Marketing Ideas For Printers is now available and features three strategies to grow visibility and 10 content tools your clients can use to expand influence. The personal and professional benefits of thought leadership are considerable: “Positive exposure creates a snowball effect: influencers receive invitations to join corporate boards, experience increased opportunity for promotion or awards, gain access to people, and participate in industry-changing leadership roles . . . People who excel in their purpose as leaders are invigorated as they shape policies, set precedents, mentor people, and create models for others to emulate. An enduring legacy is

Sharp marketing can put the wind at your back! Here’s a preview of the content geared at giving your business growing momentum this month: Printer’s Press Want to keep your print products in the limelight this month? Printer’s Press lights up the night featuring outdoor evening entertaining, Kit Kat’s chunky chocolate direct mail teaser, an “American Riviera,” Big Sur spotlight, and attention-grabbing table tent promotions. Coach your clients on these easy “pop-up promos” for trade shows, meetings, luncheons, and more in the June issue now available for download. Business Forum Repetition brings recognition. Give your name staying power with this month’s Business Forum, offering four tips for successful direct-mail campaigns, strategies for dealing with office interruptions, guidance for avoiding the “Summertime Slump,” and life skills for cultivating independence in kids. The June issue offers app spotlights, a “Magnetic Marketing” book review, and ideas for custom corporate notes like greeting, welcome, and thank you cards. Local Edge When school is out, schedules get crazy. Offer your clients a stress-free shortcut with the content from this month’s Local Edge: “Specializing in Impossible Deadlines. Why burden yourself with time-consuming details or impossible deadlines? From concept to completion, we can design and manage every

Help your clients win at business and life while you position yourself as a competent, reliable business partner. Here’s a rundown of excellent content to motivate your customers this month: Printer’s Press Does spring fever have your heart pumping? The May edition of Printer’s Press offers helpful articles on how to get ahead in work, family, and life. Featuring car care myths debunked, home remedies that actually work, and vacation destination highlights, this full-color newsletter is refreshing, contemporary and fun. Tip your clients toward postcards with feature articles on incorporating postcard coupons, employing variable-data personalization, or tips on postage-saving oversized options. Encourage them to communicate their next big idea with the power and affordability of postcards! Business Forum Everyone wants to come out on top, and Business Forum motivates your customers to win in LIFE. From personal to professional, the May edition features articles on maximizing family time as a busy entrepreneur, original options for one-of-a-kind brochures, tips for staying recharged while avoiding business burnout, and dos and don’ts when considering a side job. The book review offers a peek at The Messy Middle by Scott Belsky, exploring the turbulence that happens between the launch of a great idea and

Show your business some love with all-new content! What goes around comes around! Plant some seeds with vibrant marketing, and grow your influence in the year to come. Check out the wide range of insightful content options available to you this month: Printer’s Press The February Printer’s Press features creative fold techniques in print, most “pinned” Valentine recipes, and emphasizing encouragement as a way to build emotional stability in kids. Your readers will also discover seven design tips for increasing envelope open rates, like teaser text with engaging keywords, time-bound offers, or size and color alternatives that add prestige. Position yourself as a printer who is personable, approachable, and helpful with this upbeat, direct-mail newsletter! Business Forum How would you feel if you showed up for work one day and your most valuable employee handed in their resignation? This month’s Business Forum offers practical advice on taking care of your “stars,” including stats on the cost of employee turnover and leadership incentives that can fuel motivation. Keep your own clients motivated by featuring five reasons a focus on print can help you build a connection with your audience. Coffee Break Coffee Break encourages your client to pair their vision and

As fall fades to winter, we’re reminded that December is just around the corner. Hard to believe it’s almost the last year of the decade! It seems like only yesterday we were all in a kerfuffle about the pending Y2K. Well, time ticks on, and so does the content from Marketing Ideas For Printers that will inspire your customers to create bigger and better things. Preview our December content today! Speaking of winter, the December editions of our direct mail packages and a new Ideas Collection tip are now available! Here’s a peek at seasonal goodies coming your way soon: Printer’s Press Appealing to all audiences, our most popular newsletter, Printer’s Press positions you as a well-informed, good-natured business. This month features ways to give back (during the holidays and beyond), awesome employee wellness ideas, a delicious guacamole recipe, and stuffer/insert options that bolster sales without increasing postage. Business Forum Along with funny workplace tweets, family and education app reviews, and rich business content for crafting consistency in customer service and branding, you’ll want to check out our Business Forum featured book, “The Creative Curve.” Just released in July 2018, Allen Gannett’s book teaches customers how to launch the right product

What makes a printed piece leap off a page? Some say it’s the dimensions of the designs, the vibrant hues of the ink, or the dazzling gloss finishes. But part of the beauty is the way the layout itself captures your eye. When white space is appropriately utilized (or eliminated completely), the contrast can be breathtaking. But often clients don’t understand the technical details of planning for appropriate margins, through the use of full or partial bleeds. A Common Mistake Worth Correcting One of the most frequent amateur design mistakes is allowing for insufficient bleeds before sending a project to print, causing the effectiveness of the design to be weakened or essential parts of the layout to be cut off unexpectedly. This month’s print tip, added to the Ideas Collection of every website provided by Marketing Ideas For Printers, coaches your clients on the basics of bleed techniques in print. The August print tip article trains your customers on eliminating unwanted white space and understanding trim and fold markings as you build a print proof together. Though today’s software offers default values for creating bleed margins, here are a few tips to coach clients on when to use them: Bleeds

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