Ideas Collection Archives - Page 6 of 11 - Marketing, content, & technology to help printers sell more printing

There’s a wealth of new content headed your way this month! How will you connect with your audience? All-New Download of the Month Club If you struggle with knowing you should be promoting your print business more, but you don’t have the time to put it all together, the Download of the Month Club is your self-promotion shortcut. With new, ready-to-print files provided to you monthly, each download is thoughtfully and precisely created to meet the marketing pain points of your business and give you a well-rounded collection of marketing collateral. For only $9.99 a month, you can grow your business with compelling writing and impossible-to-ignore design all neatly packed and delivered to your inbox. Check out some of the upcoming Download of the Month Club downloads and learn more below. Tell Me More! 5 Direct Mail Package Options for Printers FastStart Straightforward marketing that makes doing business with your company a no-brainer is one of the many reasons to love FastStart. Here’s a sample of what you’ll find in this month’s product-of-the-month postcard and mailer: When you want to make a great impression at your next presentation, consider a custom folder to hold all of your marketing collateral. With

It’s time to make your own marketing a priority! Here’s a look at the latest content available to you now. From ready-to-print direct mail content to automatically published website content, you’ll find exactly what you’re looking for: more print sales! Business Forum Connect with your business clients on a monthly basis with the power of print! You can (and should) be the example to your business customers on how they can connect with their own clientele, and the Business Forum newsletter is the perfect tool to help. In the October issue, available for download now, you’ll find: Tips for more engagement on social media like this one, “Stop talking at your audience and instead invite them into the conversation with compelling questions.” A print feature on the importance of opening the lines of communication with comment cards Tips to keep the ever-present digital presence under control Workplace dos and don’ts for a healthy work environment And more! Get (and stay) connected with your audience with this stellar corporate newsletter. Coffee Break What if you could encourage smiles and sell more printing! The Coffee Break is an 8.5 x 14 newsletter that features the fun needed to break up the heaviness that life sometimes

What’s the first step to selling more printing? Content. “Content builds relationships. Relationships are built on trust. Trust drives revenue,” as Andrew Davis says. Below you’ll find exclusive content options to choose from to start building relationships and selling more printing today! Business Forum Did you know there’s a simple solution for how you can better step up your B2B marketing game: the Business Forum direct mail monthly newsletter! This 8-page newsletter is the perfect tool for highlighting your business expertise and showing off your stellar print quality. In the September issue, available for download now, your readers will find a variety of relevant and useful informati on, including tips for event sponsorship on a local scale, buying your teen’s first car, and business meeting etiquette. The latest issue also showcases testimonials and case studies as the print product feature and how to draw in new customers with print! “Print engages customers and keeps their attention, allowing your message to be read and understood. You have a better opportunity for your call to action to get results when the customer spends the time ingesting your offer on a printed brochure, direct- mail item, newsletter, or other unique printed resource.” Want to snag

Ah… the welcomed days of summer. Summer days are meant for picnics and parks, not worrying about finding time to create your next direct mail marketing campaign. When you’d rather enjoy some fun in the sun, leave your content needs to the experts. Here’s what’s coming up in the August content issues, available for download now. Business Forum The Business Forum newsletter is designed to showcase your business know-how and let your business clients know about the many print marketing options you have at the ready for them. This month you’ll see articles on topics like these: Tips for helping others grow using business consulting as a growth strategy Ways you can cut the clutter at home and the office How-tos on how to deal with troublemakers and ditch the to-do list You’ll also show your B2B clients how to make their marketing project a success story with the: Ultimate guide to marketing with print, The power of promotional items, And tips from a book review that shares the inside secrets of Amazon. Build the business relationships that create sales with the Business Forum B2B newsletter. Coffee Break Coffee Break will continue to spark smiles and laughter this month with

Content acts as a welcome mat. People will go where they’re invited, and the same is true of your prospects and customers. Content extends the necessary invitation for print buyers to come and visit you. Take a look at the content invitation available for your marketing toolkit now! Printer’s Press The Printer’s Press newsletter has been our most popular direct mail product since its debut in 1988. Written to appeal to all audiences, it is intended to present your printing firm as a well-informed and good-natured business. In the July issue, available for download now, your audience will learn how the first step in a business relationship is letting the customer know you’re there. Then, move on to showing them how you are positioned to help with the compelling power of brochures and flyers. Also available this month, readers will enjoy other interesting articles, including this featured Customer Care article: As pedestrians in Damrak, Amsterdam, endured what looked to be a record-breaking heatwave, the local McDonald’s was looking for a way to up their smile value in the neighborhood. They worked with a company to create a heat-activated billboard with a panel that opened once the temperature reached the record

No matter which path is best for your business, the right solution is waiting for you in the all-new content available now! Don’t work harder; work smarter and let these powerhouse projects do the work for you. Take a look! National Direct Mail National Direct Mail is a great option for your national marketing campaigns. With no use restrictions, you are free to use the content wherever you please, both online and offline! The June issue (available for download now) encourages your print buyers to put their name front and center with the staying power of labels, clings and magnets, and your help. Make a great impression while at the same time helping your customers create an impossible-to-ignore presence through print marketing. Pair a powerful direct mail piece along with the included social media and email marketing content, and you have a powerhouse marketing campaign each and every month with National Direct Mail. Printer’s Press Printer’s Press is our number one selling package, and this month’s issue will show you why. So much of the sales revenue your print company brings in depends on the small ways you keep your name in front of customers. How will they think of you

Sometimes moving along an easier path is just what you need. The content in the marketing packages that you will find here have that goal as a top priority – make it easy to implement great marketing. The hardest decision you have to make is how many to print this month and who to distribute it to. National Direct Mail There is no better marketing tool than print. You know it and your customers could use a reminder of this truth. This April issue of the National Direct Mail package (available for download now) is filled with the evidence customers need to feel great about their print marketing efforts. When your customers are all across the country, there is no better package than National Direct Mail. Bring your print services to a national market with no zip code restrictions, great design, and an influential call to action. Entice your customers with a few specific discounts (featured this month are colored flyers and business cards), plus a discount on folding or perforation for signing up for your newsletter. Capture their imagination, their contact info, and their business when you get started with the National Direct Mail package today. Printer’s Press You’ll

We might not be talking about basketball here, but we are serious about taking the crazy out of implementing your marketing plan! Content is about story, and telling the right tale of inspiration at the right time is just what these direct mail and content packages do. Inspire your print buyers to come to you for their printing project needs and show them exactly what you’re made of (but without all the work)! National Direct Mail Companies who share useful tips and advice with their customers benefit from higher customer brand loyalty, and an easy way to reach customers is with a printed newsletter. The March issue of National Direct Mail is ready for download now. It reminds your customers of the benefits of sharing their knowledge through print newsletters. Start touting your “nation-wide” customer base today with no zip code restrictions on direct mailings and complete social media and email marketing content included. Click here to see what Doug Smith of Paper Graphics thinks of the National Direct Mail package. Printer’s Press The inevitable tax season is approaching soon, and the March issue of Printer’s Press features a little advice for getting a better return – with print! Signs

Bless your heart! February’s content is filled with heart-filled articles ready for you to spread to your magnificent customers. Created with love to help you grow your business, every package below is a superb option to save you time and effort in attracting customers and contracts. National Direct Mail Go big this month and show your customers the benefits of living larger than life with posters and banners. Large size prints are perfect for spring marketing campaigns, and the February issue of National Direct Mail puts the power of large print on display. National Direct Mail can get your printing firm’s name in the hands of potential buyers across the entire country with no zip code restrictions and included direct mail and social media marketing. This versatile mailer is poised to capture a wider audience and help you expand your market. The sky’s the limit. Printer’s Press This compact newsletter is designed to grab your customers’ attention! With print ideas, customer care articles, and a little light-hearted fun thrown in (such as trivia and “Can You Guess the Year?”), the Printer’s Press newsletter is the perfect combination to stay in touch with your buyers. Get February’s Printer’s Press package today,

The new year is more than starting new routines and ending less-than-desirable habits; it promises opportunities and fresh energy to tackle challenges. The greatest trait of the new year is a general acceptance that you can do things differently. No one judges you for making changes, great or small. One thing that doesn’t change is the need for great content. For that reason, our content offerings are there for you, always reliable, and always high quality. Here’s what’s coming your way soon. Newly Added Direct Mail Content Available Now National Direct Mail If you need unlimited reach, National Direct Mail has you covered. No zip code restrictions makes this a great choice for your direct marketing efforts. The January issue of National Direct Mail is perfect for showing customers that you have their back and can make anything happen. You are the expert that can make their marketing dreams come to vivid life on the page. Entice them with custom printing and a few coupons to help them decide. Printer’s Press What’s better than Life Hacks for the New Year? The January issue of Printer’s Press, available for download now, takes a unique look at improving your life for the

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