What makes a printed piece leap off a page?
Some say it’s the dimensions of the designs, the vibrant hues of the ink, or the dazzling gloss finishes. But part of the beauty is the way the layout itself captures your eye. When white space is appropriately utilized (or eliminated completely), the contrast can be breathtaking. But often clients don’t understand the technical details of planning for appropriate margins, through the use of full or partial bleeds.
One of the most frequent amateur design mistakes is allowing for insufficient bleeds before sending a project to print, causing the effectiveness of the design to be weakened or essential parts of the layout to be cut off unexpectedly.
This month’s print tip, added to the Ideas Collection of every website provided by Marketing Ideas For Printers, coaches your clients on the basics of bleed techniques in print.
The August print tip article trains your customers on eliminating unwanted white space and understanding trim and fold markings as you build a print proof together.
Though today’s software offers default values for creating bleed margins, here are a few tips to coach clients on when to use them:
Want to save your customers time and money while creating the best print projects possible?
They will thank you with their repeated business! Check out this tip on one of our demo websites or give us a call at (701) 241-9204 or (800) 736-0688 to chat about our no-risk website trials.