Content Archives - Page 3 of 9 - Marketing, content, & technology to help printers sell more printing

As the middle of the year sneaks by, do you feel prepared for the marketing you’d like to do in the fall? Continuing to put your name in front of your print buyers could feel like an uphill battle. Relying on consistent monthly mailings to do part of that work for you might be just the thing to ease your mind and bring your sales to a new level. We’re proud to produce and provide the direct-mail marketing pieces and content described below, and we’d love to help you determine which one fits your print company’s needs! Check out the latest content available now! DOWNLOAD OF THE MONTH CLUB The May download from the Download of the Month Club is product-focused, inspiring your print buyers to take advantage of the many benefits of coupon marketing! This simple, fun statement stuffer is the perfect companion to any custom correspondence and encourages your clients to consider adding a new printed piece to their marketing lineup. If you struggle with knowing you should promote your print business more but don’t have the time to put it all together, the Download of the Month Club is your self-promotion shortcut. With new, ready-to-print files provided

How are you feeling about your marketing efforts so far this year? Have the first few months brought in more customers or increased sales? If you aren’t seeing the results you were hoping for, consider the importance of a regular, monthly mailing as part of your marketing routine. Be sure your company’s name and contact information is at your customers’ fingertips, so they think of you first when they need printing! DOWNLOAD OF THE MONTH CLUB The February download from the Download of the Month Club will get you connecting with potential and current print buyers online like never before! This business-card-size social media networking card is the perfect way for you to get all of your online addresses into the hands of your audience. Simply add your logo and company contact information and hand out… everywhere! If you struggle with knowing you should promote your print business more but don’t have the time to put it all together, the Download of the Month Club is your self-promotion shortcut. With new, ready-to-print files provided to you monthly, each download is thoughtfully and precisely created to meet the marketing pain points of your business and give you a well-rounded collection of marketing

As the printing industry continues to evolve and become increasingly competitive, your printing company has to stay ahead of the curve to succeed. With a few simple steps and a little planning, you can start now to ensure you’re ready for success in 2023. Here are ten things you should consider doing today to help your printing business sell more this year. 1. Develop a comprehensive marketing plan With the right comprehensive marketing strategy, you can reach your target print buyers and stand out from the competition. Researching trends and understanding customer needs allows for creating targeted campaigns to increase the effectiveness of your marketing initiatives. All in all, get your marketing off of the back burner and invest in putting your brand front and center. 2. Invest in modern printing technology and software to increase efficiency To stay competitive in the printing industry now is the time to invest in modern printing technology and software. If you haven’t looked at Odyssey 2.0 for your Print Management Information System (Print MIS) needs lately, what are you waiting for? Odyssey 2.0 is a powerful and intuitive software solution designed to help your print businesses increase its efficiency and profitability. With an

Steve Jobs is quoted as saying, “If you really look closely, most overnight successes took a long time.” For most people, overnight success is not on the horizon. And no matter the level of success, behind each company is a story of dedication and hard work. The time and energy your company puts into building your brand by using consistent print marketing is part of your success story. And we’re here to help every step of the way! Here’s the latest content available now. DOWNLOAD OF THE MONTH CLUB The January download from the Download of the Month Club starts the year off with a smile! Featuring a set of three, 4-inch designs you can easily transform into a magnet, sticker, or decal, you can show off your fun side! Stick these little marketing tools on completed orders or hand them out at your front counter or trade show event. Simply add your company’s information, print, and promote yourself. If you struggle with knowing you should promote your print business more but don’t have the time to put it all together, the Download of the Month Club is your self-promotion shortcut. With new, ready-to-print files provided to you monthly, each

In a month or so, when love is in the air, or at least the reminder of Valentine’s Day is all around, why not lean into the theme and let your customers know you love them by sending quality marketing materials? A consistent direct-mail schedule is an important part of maintaining the relationship you have worked hard to build. As always, we have a fantastic lineup of options for you to consider available for download now! DOWNLOAD OF THE MONTH CLUB The December download from the Download of the Month Club is the perfect marketing tool for growing your mailing list in the new year. Simply add your company’s information, print, and leave these colorful marketing pieces at your front counter, in your invoices, and more! If you struggle with knowing you should promote your print business more but don’t have the time to put it all together, the Download of the Month Club is your self-promotion shortcut. With new, ready-to-print files provided to you monthly, each download is thoughtfully and precisely created to meet the marketing pain points of your business and give you a well-rounded collection of marketing collateral. For only $9.99 a month, you can grow your

When it comes to your printing company’s website, the quality of your content (or lack thereof) can draw a potential print buyer to you or push them away. Poorly written or boring web copy is unlikely to capture attention or inspire action. To engage your audience and experience improved sales, you need well-written content on your website. Let’s talk about how you can turn your website content into a powerful selling tool with a little bit of extra care and attention. Why is Good Website Content Important for Your Print Business? Attract site visitors Build trust Demonstrate your print and marketing expertise Educate your potential customers on your line of print products Sell your potential clients on the benefits of your print products Deal with any potential objections BEFORE the potential customer talks to you Upsell – even before the first sale happens By making the right impression online and staying in touch with your prospects and customers, the sky is the limit when it comes to building a successful printing business. What is the Connection Between Engaging Website Content and Print Sales? Often, your website is the initial point of contact between you and a potential print buyer. While

All-new content for your website, direct mail, and front counter is available now! We’re thinking of things we can begin, quit, or change in our personal and professional lives as we work on content for the new year. As you look to the year ahead and how you want it to look different than the past year, we want you to know we’re here to help. Helping you succeed is one of the resolutions we commit to upholding year after year. Let’s partner together to build stronger companies in the New Year! Take a look at what’s heading your way this month! DOWNLOAD OF THE MONTH CLUB The November download from the Download of the Month Club will make connecting with your clients and prospects this holiday season a breeze! This beautifully designed holiday card features a message from you, season greetings, and a perforated coupon gift for your recipients. It’s the perfect way to spread cheer to your audience without all the added work. If you struggle knowing you should promote your print business more but don’t have the time to put it all together, the Download of the Month Club is your self-promotion shortcut. With new, ready-to-print files

Pop quiz! Name one thing you can do for your business that will help build relationships, drive traffic to your website, increase your search engine optimization, and give you an incredible return on your investment. If you said content, you win! While producing content might seem like a lot of work, it doesn’t have to be. Check out the stellar content headed your way this month with a few simple clicks of your mouse. Coffee Break Coffee Break is your opportunity to send smiles to your audience every month. This 8.5″ x 14″ newsletter is packed with fun jokes, one-liners, and a fact-a-day calendar. It’s perfect for your front counter or stuffing with your invoices. As February is the month of love, the February issue of Coffee Break (available now) features some pickup lines you’re sure to get a kick out of. Here are some to get you started: I hope you know CPR, because you just took my breath away! I’m no photographer, but I can picture us together. If you were words on a page, you’d be fine print. If I had a nickel for every time I saw someone as attractive as you, I’d have five cents.

A new year is on its way, and your marketing needs to be ready for it! Check out what’s coming in the January 2022 direct mail marketing content from Marketing Ideas For Printers, available for download now. (P.S. Don’t miss it! We’ve added something new to help you drive more traffic to your website and sell more printing.) Business Forum Looking to spruce up your business-to-business connections in the new year? The Business Forum newsletter gives you the perfect opportunity with compelling and informative content. In the January issue, available for download now, you’ll find: Tips to digitally improve your business How to improve efficiency with time-blocking, and A focus on large-format printing! Printer’s Press The Printer’s Press newsletter is #1 for a reason! This month you’ll find an outline of ways you can help your print buyers with their direct mail marketing, fun new hobby ideas to try, last-minute travel tips, and ideas to help your prospects and customers make connections. NEW!!! Printer’s Press now offers 12 website ads to choose from to drive readers from your newsletter to your website. These ads are included in the InDesign layers panel within the artwork, so you can quickly turn on

The well-oiled content creation machine at Marketing Ideas For Printers continues to crank out ready-to-print direct mail content, automatically uploaded website content, and sales and marketing white paper content. See what’s newly available this month to help you sell more printing! New Direct Mail For Printers Content Available Now Printer’s Press The December issue of Printer’s Press, available for download now, is four pages packed with content designed to please anyone, whether you’re prospecting to new clients or nurturing relationships with long-term customers. Featuring highlights of: Holiday etiquette How to relieve holiday travel stress Innovative marketing ideas And best of all? A focus on the benefits of newsletters (and printing them with you)! Remind your customers and prospects you’re there by connecting with them and building relationships that lead to more print sales. National Direct Mail Many marketers are wondering how to market on a tight budget. Direct mail is both money-making and money-saving, and it’s time to remind your clients that. (Pssst… do you need a friendly reminder of that as well?) In the December issue of the National Direct Mail package, available for download now, you’ll remind clients and prospects that direct mail just makes sense. “Direct mail

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