Fall in Love with Your Direct Mail Content All Over Again!

Pop quiz!

Name one thing you can do for your business that will help build relationships, drive traffic to your website, increase your search engine optimization, and give you an incredible return on your investment.

If you said content, you win!

While producing content might seem like a lot of work, it doesn’t have to be. Check out the stellar content headed your way this month with a few simple clicks of your mouse.

Coffee Break

Coffee Break is your opportunity to send smiles to your audience every month.

This 8.5″ x 14″ newsletter is packed with fun jokes, one-liners, and a fact-a-day calendar. It’s perfect for your front counter or stuffing with your invoices.

As February is the month of love, the February issue of Coffee Break (available now) features some pickup lines you’re sure to get a kick out of. Here are some to get you started:

• I hope you know CPR, because you just took my breath away!
• I’m no photographer, but I can picture us together.
• If you were words on a page, you’d be fine print.
• If I had a nickel for every time I saw someone as attractive as you, I’d have five cents.
• Your eyes are like IKEA. I’m totally lost in them.

FastStart

The February issue of FastStart, available now, dives deep into the world of event marketing and encourages your readers to “Make it Memorable.”

Studies show that people remember 80% of what they see and only 20% of what they read. Make your next event or special feature pop with printing that makes you shine. 

No matter what event or new offering you want to promote, you can bring your message front-and-center. 

This product-of-the-month postcard and mailer is the perfect opportunity to let your audience know you’re here and what you have to offer.

Local Edge

Reproduce results and gain the print advantage… that’s the focus of the February edition of the Local Edge postcard, available for download now.

Creating the perfect message that is sure to attract customers and boost your business, takes work. Ensure your created masterpiece gets out to the world with printing and copying services that make it just as stunning as your original. With quality that exceeds your expectations and personal service that keeps you coming back, it’s time to take the chore out of print marketing.

Highlight your copy services and let your readers know you’re here to help with this print-focused postcard. Also available in Every Door Direct Mail (EDDM) format.

National Direct Mail

National Direct Mail takes the eye-catching, impossible-to-ignore direct mail you know and love AND adds social media and email marketing content for you to have an omnichannel campaign every month.

In the February issue, available for download now, you’ll find it focused on two things: starting a relationship so you become your readers’ go-to print expert and tips for effective signs and banners. Here’s a sampling of a few tips included:

• Don’t try to do too much!
  Stick to one main message that you want to get out to your customers. Even though you have many great products and services, stick to one main concept and flush it out.
• Pick clear graphics.
  Choose a picture or image that helps further your message, rather than trying to put in as many pictures as possible. 
• Tell customers what to do next.
  Don’t leave it to chance. Don’t assume your customers will automatically call you or stop in. Ask them to stop in, call, email, or visit your website.

National Direct Mail is a versatile direct mail package that includes ready-to-print artwork files for a mailer, postcard, and envelope. It’s the perfect direct mail package to reach everyone you’re aiming for.

Printer’s Press

The Printer’s Press four-page newsletter is packed with great content this month that will not only be useful for your readers but also point them to you for all of their printing needs. Here’s what you can expect in the February issue, available for download now:

• Tips for remaining focused
• A print focus on catalogs and booklets
• Travel highlight of Prince Edward Island, Canada, the home of Anne of Green Gables
• The eyes and ears of video conferencing
• Top ten best selling singles
• Tide’s magic direct mail piece, and
• Celebrity Chip Gaines

NEW!!! Printer’s Press now offers 12 website ads to choose from to drive readers from your newsletter to your website. These ads are included in the InDesign layers panel within the artwork, so you can quickly turn on or off whichever website ad you’d like to feature that month. Click here to see how it works!

 

The 7 Languages of Fascination

Don’t forget about the new website content added this month.

This month, website subscribers received a new marketing Ideas Collection tip that highlighted the seven languages of fascination and how to use those languages to create more effective marketing and make their brand impossible to resist.

Check out the tip in the Resources section on any website from Marketing Ideas For Printers.

Content. Trust. Sales.

If you’re ready to start reaching out to your prospects and customers to build the relationships that create more sales, make it easy on yourself with the top-of-the-line content you’ll find right here. Download samples below to get started.