When it comes to your printing company’s website, the quality of your content (or lack thereof) can draw a potential print buyer to you or push them away.
Poorly written or boring web copy is unlikely to capture attention or inspire action. To engage your audience and experience improved sales, you need well-written content on your website.
Let’s talk about how you can turn your website content into a powerful selling tool with a little bit of extra care and attention.
By making the right impression online and staying in touch with your prospects and customers, the sky is the limit when it comes to building a successful printing business.
Often, your website is the initial point of contact between you and a potential print buyer. While print may not be the primary thing that comes to mind when you consider online content, it can be a powerful tool for driving sales.
To sell anything, you need first to build trust with your audience. A highly effective way to accomplish this is by providing helpful, relevant information that addresses your client’s needs.
If you want customers to order print products online (streamlining your workflow and lowering your need for direct customer interaction), you need to give them a reason to do so. That’s where quality content comes in.
Your website should be designed with the user experience in mind. Make it easy for visitors to find what they’re looking for and give them the information they require to make an informed purchase.
Be aware of the importance of strong calls to action (CTAs). They should be strategically placed throughout your site. Your CTAs must be direct and concise, letting your visitors know exactly what you want them to do.
Some examples of effective CTAs include:
By including strong CTAs on your website, you’ll encourage visitors to take action and order print products from you.
It’s crucial to differentiate yourself from the boring, order-only landing pages of the competition. After all, many printers are out there vying for the same customers.
A solid online presence helps your printing company to stand out from the crowd. Your website should be designed to showcase your unique selling points and tell visitors why you’re the best choice for their printing needs.
Have you ever visited a website and immediately been turned off by the content? Whether it’s typos, out-of-date information, or just a general lack of professionalism, bad website content can stagnate the leads of even the best print businesses.
Solid, persuasive content can be a powerful tool for driving sales. Here’s how:
Email marketing campaigns
For email marketing campaigns, good website content can provide valuable ammunition. Nobody wants to open an email only to find a bunch of filler content or, worse, nothing but a sales pitch.
By providing email subscribers with high-quality, informative content from your website, you’ll keep them engaged, demonstrate your expertise, and build trust.
Trust is essential when selling, so email content that drives website traffic can be extremely valuable.
Social media is another excellent channel for promoting good website content. By sharing concise, engaging snippets of your best articles and blog posts, you can drive social media users to your website, where they can learn more about your print business and what you have to offer.
Additionally, consistent updates and fresh content will help you attract new followers and grow your social media following over time.
SEO (Search Engine Optimization)
And, of course, let’s not forget about search engine optimization. Good website content is essential for achieving high rankings in search engines.
Using relevant keywords and including helpful information on your website can improve your chances of coming up in search engine results pages (SERPs), which will ultimately translate to more traffic and sales.
Want to increase print orders? Everyone in the industry does, but not everyone knows the secret. While there are several marketing channels you can use to promote your services, one of the most important is the copy you use online.
High-quality, relevant content that speaks to your audience’s needs and encourages them to place an order is the way a print business stands out in the marketplace.
Here are a few key things to you can do to ensure your website content is up to scratch:
By following these simple tips, you can ensure that your website content helps you boost online print orders and grow your business.
Need help evaluating your current web presence and online copy? Contact our team to begin a no-obligation conversation. We can help.