Improve Your Print Website in One Day with These 5+ Tips

Entrepreneur Leland Dieno says, “Your website is the center of your digital ecosystem, like a brick and mortar location, the experience matters once a customer enters, just as much as the perception they have of you before they walk through the door.”

We couldn’t agree more!

However, websites are often viewed as one-and-done things you do when you start your print business rather than something transitional that will help you grow your print business.

Don’t let this happen to you!

Keeping your website fresh, relevant, and up-to-date is simpler than you might think. Here are five things you can do TODAY to dust off your digital doorstep and lay out the welcome mat for your print buyers.

5+ THINGS TO IMPROVE YOUR WEBSITE IN ONE DAY

1. Choose One Thing to Personalize

Visitors to your website want to know who you are and what makes you different.

Include photos of your local area, your print shop, staff, shop dog or cat,… the list goes on! The key is to add your personal touch to your website so others get to know you better.

2. Use Your Website’s Portfolio Feature

Did you know your print website has a pre-filled portfolio to show your print buyers all that you offer?

Turning the portfolio on is as simple as a click of a button in the backend of your website. As you have time, update it with fun, exciting projects you’ve worked on and make it your own (see point one above), but for now, there’s no excuse not to show off your printing capabilities and add professionalism to your website with the portfolio feature.

3. Major on People. Minor on SEO.

Understand us here. Search engine optimization (SEO) is essential for potential print buyers to find you online, which is why we even offer an SEO subscription option.

However, SEO tends to go awry when people fall into the trap of writing and producing content for the sake of search engines and SEO benefits rather than for their customers.

Provide content and resources on your website for people, not search engines. When you please the people, the search engines will follow.

What is one thing you can add to your website today that is focused solely on pleasing your potential print buyers?

Additional Resource: Check out the Sell More Printing Webinar episode:
Understanding SEO and 4 Tips for Ranking Well

4. Let Us Meet Your Team

One of the best ways to beat your big-box printer competitors is to play up your humanness and show the real people in your print business.

To do this, you need to feature actual humans on your website.

Add your team’s photos and information to your website by using this feature in your website’s Control Center.

The website already features pre-written questions your staff can answer and add to their bio pages. This is a super-easy, quick win for your website and print buyers.

5. Embrace the Seasons

Did you select your Featured Products on your website at some point and then forget about them?

Seasons change, and so should your Featured Products.

To make it easier for your print buyers to find what they are (probably) looking for, update your featured products to highlight whatever products are popular from season to season and month to month.

Lastly, remind yourself to remove the seasonal items when the time is right, so you’re not featuring Christmas cards all year round.

The holidays and new year are coming. What product(s) can you add to your Featured Products to meet the upcoming needs of your print buyers?

But Wait! There’s More!

There are a wealth of quick wins you could use to freshen up your print website. So many, in fact, we can’t list them all here.

Here are a handful more to get you thinking:

• Build trust with new visitors by using your website’s sliders or callout boxes to showcase any awards or accolades your print shop has received. (Psst… Reviews or testimonials are just as good as rewards.)
• Update your website’s sidebar ads. Did you know there are new sidebar ads added to your website regularly? Use the ones that work well for your business or make your own to call attention to the products and services you want to focus on.
• Refresh your website sliders. Have an event or promotion you’d like to feature? Add it to your website’s sliders. (Did you know we offer animated website sliders through our Custom Marketing Services? Contact us to learn more!)
• Make your website the destination by promoting some (or all) of your website pages on your social media channels or through email marketing campaigns. Your website comes with over 400 pages! That means there’s no excuse not to drive traffic to your website by simply promoting your website pages. Here are a few examples:
  • When you work with [Acme Printing USA], you can be confident you’re working with a business that impacts the environment in a friendly, positive, and thoughtful manner. Read our Environmental Vision and Management Policy at https://directpathsprinting.secureprintorder.com/feature/the-environment/.
  • Our mission is about more than printing. Learn how we achieve this mission at https://directpathsprinting.secureprintorder.com/feature/our-mission/
  • No matter how high your expectations are, we always try to provide something “extra” to exceed them. We hope to create a sense of wonder, astonishment, amazement, or plain old relief whenever you need a special favor from your printer. We call it the power of positive surprise. Learn more at https://directpathsprinting.secureprintorder.com/feature/we-make-you-happy/

Is Your Website Falling Flat?

The tips above are a surefire solution if you’re looking to liven up your website.

Not a subscriber? Explore how a website packed with automatically updated relevant content can help you sell more printing when you start your free website today. Enjoy feature-rich access free for 30 days without obligation!

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