All Talk but No Action? Turn Your Marketing Dead-Ends into Actionable Conversions

The Cambridge Dictionary defines a dead-end as a road with no way out – or a situation without hope of forward progress. Your print business invests precious resources to drive people to your website. But are you “wasting” this inbound traffic without offering visitors an actionable next step? Like real-life dead-ends, website roadblocks are a joy killer. Dead-end pages or content pieces are those with no connections leading further. As a wave foams out on the shore, these pieces put a hard stop to existing momentum. Connections Build Commitment If you want print prospects to marry your printing company, first you must “court” them with customer engagement strategies. Customer engagement is the sum of all interactions between a business and a client. Touchpoints occur through many channels, but ultimately, they increase the amount of time and attention people give you, which builds their confidence and motivates them to buy. If website viewers are prospects considering your print company, it’s your job to woo them toward a purchase decision. Here are several ways to move people forward. Audit Every Page for a Next Action Print buyers should never get to the end of one page or ad and not know what

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