Marketing Ideas For Printers Archives - Page 32 of 40 - Marketing, content, & technology to help printers sell more printing

Today, almost all of us start our shopping experiences online, so it makes sense that businesses are concerned about SEO, ranking well, and being found by their prospects and customers. But, for all the talk about what SEO is, it’s even more important to take a look at what SEO is not. Good SEO is not an excuse for lousy websites and design. Being found online is only one part of a much larger whole. After all, SEO means nothing if your visitor gets to your website and is completely underwhelmed. If Google sends someone your way, Google wants to be sure that your visitors will find want they want on your site. Good SEO comes from a quality website with exceptional design and exceptionally crafted content. So, don’t get lazy. Step back and look at your website from your buyer’s perspective. Do they see a solution to their problem, or a print company with poor web design and irrelevant content? Good SEO is not a quick fix where you can cheat your way to the top. Like weight loss and get-rich-quick schemes, there is no magic pill or secret sauce that will make you instantly…well, anything. In the SEO world, that

Email marketing isn’t easy. After all the time you’ve invested carefully crafting the perfect email, it’s important to make sure your message bypasses the digital black hole (a.k.a. the junk folder) and lands safely in the inbox of your customers and prospects. Here are some easy tips to get your email message on its way to spam-free status. It’s All About the List 1. Get permission first. Good email marketing starts with permission. Create a sign-up form and put it on your website to build your list in an honest, straightforward manner. After all, no one likes unsolicited anything, right? 2. Give the option to (easily!) unsubscribe or to update their preferences at any time. Along with permission, comes options. Remember, even though they allow you to send them email, that might not mean they want ten emails a week from you. 3. Be careful when buying lists. Buying lists can sometimes mean acquiring addresses without consent, which is more likely to lead to complaints and more importantly, not buying. If you don’t have the time to work on building your own list, make sure to do your due diligence when buying lists to ensure you’re getting a quality list. 4. Practice

With warmer weather comes a busy spring cleaning schedule and planting a garden, but we’re sure you’ll want to take a break to read our upcoming issue of the Printer’s Press newsletter! In this Issue In the May issue, you’ll find articles on: Spring tips for your furry friends An interesting travel article about the Indy 500 The health benefits of citrus fruit The top 10 words with multiple meanings …and a delicious recipe for slow cooker lasagna A Whole New Twist Low-cost direct mail postcards are a great way to stay in touch with your audience and boost sales. There are many creative ways to put a new twist on the old classic of postcards, including coupon postcards, folded postcards, oversized postcards, die-cut shapes, and much more! For more creative ways to help your customers increase sales with print, and many other interesting articles, check out the newly updated Printer’s Press. To get started download samples or contact us below.

Have you ever seen pictures of a boxing kangaroo? This image, a national symbol of Australia, originated from the kangaroo’s defensive position of holding a predator in its forearms arms while pummeling it with its feet. A group of boxing kangaroos was even shipped to Chicago to box men in rings for the World Fair in 1893! Recent research shows that in the kangaroo community, physical strength goes beyond mere survival. Mating rituals of dominant male kangaroos include typical brawling and shoving, but also reclining and bicep flexing by males of breeding age, striking signature “poses” that show off their arms. It seems showcasing an impressive gun collection is an advantage for playful posers of many species! Spring to Life with Fresh, Vibrant Options Why flex? Because sometimes you gotta flaunt the goods to woo the prospect! This month, encourage your clients to prime the pump with expanded, refreshed products and displays. Highlight the creative advantage you bring because local printing allows for imaginative, inspiring options they can’t find elsewhere. The May Local Edge postcard challenges your prospects to flex some creative muscle with updated brochures, letterheads, business cards, banners, and more. Even the smartest designs can sag over time,

How often does the marketing that arrives at your business bring a smile to your face? A Smile That Makes the Rounds Chances are, if your business is like most, the pile of daily mail gets sorted into piles that are passed on to their respective departments. It’s possible one piece of mail could travel through several hands before it reaches its ultimate destination. Now imagine if that piece of mail put a smile on the faces of everyone that held it and it had your company name on it! Content For Keeps Our Coffee Break newsletter was created to do just that. With its bright, bold colors and quick, witty humor, it’s sure to catch the eyes of everyone that touches it. And, because it offers more than someone can see with just a passing glance, it’s the kind of marketing piece that won’t just get passed off but will get passed around. With a unique calendar, clever cartoons, and just the right amount of advertisements, it’s the kind of marketing that is sure to keep your company name front and center in the minds of your customers. Consistently mailing an upbeat piece of marketing is an essential part

One glance is truly all it takes, and recent eye-tracking studies demonstrate how quickly first impressions happen. Dr. Hong Sheng, assistant professor of technology at the Missouri University of Science and Technology, employed eye-tracking software to analyze scan and response patterns as students viewed website screenshots. Subjects averaged merely 180 milliseconds on a particular section before moving on (in comparison, 185 milliseconds is about the time it takes for a helicopter rotor to make one full rotation!). It took users less than two-tenths of a second to form first impressions which significantly affected outcomes. “The longer the participants stayed on the page, the more favorable their impressions were,” Sheng said. “First impressions are important for keeping people on pages and . . . (these impressions) can determine whether that user forms a favorable or unfavorable view of that organization.” First Impressions that Keep on Giving If a website glance can have such impact, how crucial are personal interactions and large-scale displays? This month’s FastStart mailer touts the power of the first glance, and the ability to stop traffic with vivid displays and unique conference materials. Help your clients be prepared with clear and compelling resources at every touchpoint! From colorful backdrops

Too early to think about summer? Definitely not! Most have been dreaming about the start of warmer weather, blooming flowers, and swimming pools since the dead of winter. It may be too early for swimming pools, but it’s never too early for getting ahead of the bustle that May will soon bring. The May edition of the Business Forum direct mail newsletter explores the ways to level-up in business as well as in life. From increasing productivity in the summer to learning new negotiation skills like a top FBI negotiator, this month is all about progress. Adjust and Advance Your readers will be inspired to think of kicking off a marketing campaign by thinking “next generation” with brochures and catalogs. Motivate them to move to the next level in their marketing assets and think differently about the tried and true resources available to them. Also included in this month’s issue are some great tips – like when and how to use of emojis and when not to. Now is a great time to tie personal life and professional life together for your customers! To get started with direct mail marketing from Marketing Ideas For Printers, you can download samples or contact us below.

Imagine a world where you’re able to sell more printing online AND in person. (This isn’t some dreamy place beyond the realm of possibility.) It sounds easier said than done, but it is VERY possible. A recent experience of mine with my cell phone company touched on one of the most important goals to not overlook in selling more printing: having an in-person AND an online focus for your business. My Experience(s) Let me start by saying I hate dealing with the details of cell phone agreements and contracts. When my kids were young and impressionable, I told them, “Hate is a strong word.” I don’t use the word “hate” lightly, but I hate trying to make sense of cell phone agreements and contracts. Recently, my wife and I decided to add our youngest child to our family’s cell phone plan. I approached the task with a combination of fear and the perseverance of a bully-mindset where I got my way by taking no prisoners. Ordering Online: The Path of Least Resistance I went for the path of least resistance: online ordering, here I come! It was more convenient and, quite honestly, it empowered me to make better decisions. If I need to

You asked. We listened. Styles and fashions are always changing and evolving to different tastes. We think websites should be the same. That’s why we’re excited to announce two new website themes to our website lineup! Introducing… Print Outside the Box When you want to stand out, you embrace a whole new look. After all, no one likes to be average, right? Our new theme, Print Outside the Box, allows you to spread your website wings and think differently. Featuring quick, at-a-glance features, a mobile-responsive design, and fresh, eye-catching pops of color, your customers and prospects will be able to capture the power of print from anywhere at anytime. Print Hero Don’t lose credibility with a dated-looking website design! Now you can flaunt your trendy side with an all-new modern and mobile-friendly homepage experience that promises to appeal to today’s print-buyers. Be a Print Hero, and show the consumers of today that you know, understand, and offer the design and online ordering capabilities they need. Ready for a Change? If you’d like to switch design themes to one of our latest designs, give us a call at (800) 736-0688 or (701) 241-9204 or contact us below. If you’re just getting started and looking