Selling More Printing in 2023: 10 Things to Start Now
As the printing industry continues to evolve and become increasingly competitive, your printing company has to stay ahead of the curve to succeed. With a few simple steps and a little planning, you can start now to ensure you’re ready for success in 2023. Here are ten things you should consider doing today to help your printing business sell more
New Content Alert: Build Your Print Brand Today
Steve Jobs is quoted as saying, “If you really look closely, most overnight successes took a long time.” For most people, overnight success is not on the horizon. And no matter the level of success, behind each company is a story of dedication and hard work. The time and energy your company puts into building your brand by using consistent
How to Overthink Your Way Out of Your Comfort Zone
A while back, I told you about how much I enjoyed my comfort zone, in contrast to my risk-taking husband, in a blog titled 7 Do’s and Don’ts for the Risk-Adverse Printer. These days, I’m still not riding kayaks off of cliffs or participating in family skydiving events like the one below; however, that doesn’t mean my comfort zone hasn’t
3 Displays of Marketing Genius in Real Life
At its core, marketing is about solving the pain points of your buyers. As Jonathan Lister of LinkedIn says, “As marketers, we should be changing the mantra from always be closing to always be helping.” Marketing genius can feel tricky and elusive to some, but it doesn’t have to be any more complicated than simply helping others make their lives
3 Ways Loving Others Can Grow Your Print Business
Ah… What a beautiful time of year! It’s the season of counting our blessings and spreading thankfulness and gratitude. So why am I so tired of feeling invisible? The other day I checked out at Walmart with an actual human checker. Even though I stood at the checkout for a while, the checker didn’t look up at me once or
This Three-Letter Word Could Save Your Printing Business
I have kind of an odd question for you: Who’s the biggest jerk in your sphere of influence right now? Does your mind immediately picture a recent bad-tempered customer or an unrelenting vendor? Or maybe it’s an employee, neighbor, or that “blast from your past” on social media? As I pondered this question myself recently, I came to an eye-opening
3 Things to Focus on Through Any Unexpected Business Trial
In my last contributor blog, I wrote about my battle with Trigeminal Neuralgia and the 3 Lessons I Learned from Brain Surgery that Could Benefit Your Print Business. Now, you’d think I’d only get to share a story like that once in my lifetime. But, at the time of this writing, I’ve been home for three days after a 13-day
3 Lessons I Learned from Brain Surgery that Could Benefit Your Print Business
Man, that’s a blog title I never thought I’d write. But sure enough, here I am on the other side of an incredible life valley with a better understanding of what the late Philip Roth once said, “Nothing bad can happen to a writer. Everything is material.” In early May of this year, I was diagnosed with a rare, chronic
3 Ways Transitional Thinking Will Grow Your Print Business
Have you ever had a phrase or cliché that just grated on you? You know, sayings like, “It is what it is,” “Only time will tell,” or “Every cloud has a silver lining”? For me, it’s the infamous “Enjoy the journey.” For some reason, whenever I hear that little nugget of so-called wisdom, my inner self just seems to roll
7 Do’s and Don’ts for the Risk-Adverse Printer
Getting out of your comfort zone is never easy, particularly in business and especially if you’re not a natural risk-taker. Personally, I like my comfort zone. (Really, who doesn’t?) Comfort zones mean everything sits neatly in its expected spot. There are no unsightly bumps in the road, no unexpected waves to rock the boat, just the sweet solace of a
The MI4P Process
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It's worked for hundreds of printers just like you; it will work for you, too! Download the MI4P Proven Process PDF below, and follow along.
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