The CYMK Marketing Strategy For Printers

Rachel Nies / September 5th, 2023

In the competitive world of printing, it’s essential to embrace the magic of marketing to attract new print buyers and keep those presses rolling.

Even though almost every print owner recognizes the importance of marketing, many still need help translating that idea into moving their marketing efforts to the top of their priority list. After all, who wants to spend their time marketing when you could be spending your time printing?

I get it. So, I thought I’d try a new marketing tactic and throw out some marketing ideas that align more with the printer mindset when it comes to marketing: I’ll use a little CYMK.

Ready? Grab your inks and buckle up!

The CYMK Marketing Strategy For Printers

These marketing ideas are tailored specifically for printing companies like yours!

C – Create Compelling Content

In the era of social media and digital dominance, captivating content is the key to unlocking the hearts (and wallets) of your print buyers.

Showcasing your printing prowess through engaging and visually stunning content will not only introduce you to your audience and answer their questions, but it will also leave a lasting impression. Get your creative juices flowing with the following ideas:

Printspiration Blogs

You need a content hub on your website, and that need is easily filled with regularly updated website content or a blog.

Launch a blog that serves as a source of inspiration for designers, marketers, and creatives. Share articles on the latest printing techniques, design trends, and tips for creating eye-catching marketing materials.

Remember, each blog and each piece of content is another opportunity for you to be found online.

Video Tutorials

Start thinking about using video.

This might sound scary, but these don’t have to be perfect or expensive marketing pieces. These videos just need to showcase your print business, what you do, and add some humanity to your brand.

Grab your phone and start creating snappy and informative video tutorials showcasing your printing process, behind-the-scenes glimpses, and helpful DIY hacks. (Side note: Humor and personality will help make your videos stand out and make the best ink-spiration!)

M – Master Social Media

To succeed in today’s fast-paced world, you must paint your brand across the vast canvas of social media.

Social media is how your brand is found online. It’s where your print buyers are at, and it’s one of the things search engines look at to establish your domain authority for SEO purposes.

Here are a couple of ways to make your presence known in the digital realm:

Instagram Inkstravaganza

Curating a stunning Instagram feed is an impactful way to showcase your finest print work.

Encourage your print buyers to share photos of their printed materials using a unique branded hashtag. Then, reward the most creative entries with discounts or freebies, turning your clients into enthusiastic brand ambassadors.

Magnetic Memes

Hop onto the meme wagon and create hilarious and relatable memes centered around printing.

Use humor to connect with your print buyers and give them a peek into the lighter side of your printing business. Even the stuffiest of B2B companies will appreciate a laugh. Plus, a well-timed meme can spread like wildfire, bringing you exponential brand exposure.

Y – Yield Powerful Partnerships

Collaboration is the secret sauce to success! Forge strategic alliances that will take your printing company to new heights. Consider partnership ideas, such as:

Local Artist Spotlights

Join forces with local artists, graphic designers, and illustrators to showcase their (printed) work in your print shop.

Host art exhibitions, workshops, and networking events, creating a buzz within your community. By supporting local talent, you’ll not only foster goodwill but also tap into their loyal following.

Team up with Trade Shows

Attend industry trade shows (like the annual NPSOA Conference), connect with other printing companies, and explore collaboration opportunities. Talk about your experiences and brainstorm together new ways you can showcase your unique offerings.

K – Knock Their Socks Off with Personalization

In a world filled with cookie-cutter marketing, personalization is the key. Market print’s superpower of personal customization and dazzle your clients.

Tailored Direct Mail

Inject life into traditional direct mail by personalizing each piece with the recipient’s name or image, creating a sense of individual connection.

Offer exclusive discounts or limited-time promotions to make them feel special. Remember, a well-crafted personalized mailer can turn heads faster than a sheet-fed press! And, yes, direct mail applies to your OWN marketing efforts, not just to your clients’ efforts.

Get Your Brand Name on Events

Sponsor local events and print custom promotional materials, such as banners, flyers, and brochures.

Make sure your branding is prominent and take advantage of the opportunity to showcase your printing expertise. Attend the events and engage with attendees, leaving a lasting impression of your company’s commitment to quality and community support.

Tailor-Made Packaging

Collaborate with e-commerce businesses to offer custom packaging solutions.

Help them create memorable unboxing experiences by designing unique packaging that reflects their brand identity. Add a touch of surprise and delight with personalized messages or thank-you notes.

Remember, exceptional packaging will leave a lasting impression, turning customers into repeat buyers.

Embrace Your Inner Marketing Maestro

Marketing doesn’t have to be a dull, groan-worthy, black-and-white endeavor. You can easily color your marketing efforts with vibrancy, passion, and even a little CYMK.