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Today, your next big client is checking your Google reviews before they ever call. And if you’re not actively collecting reviews, you could be handing business over to a competitor without even realizing it. Keep reading to find out how Google reviews help your business, why a few less-than-perfect ones aren’t a dealbreaker, and what you can do to start collecting and using them with minimal effort. Google Reviews = Better SEO Google loves fresh content, and customer reviews count. When your clients leave reviews, it tells Google your business is active, relevant, and worth showing to more searchers. More reviews also help you appear in the “Local Pack,” those top three map results people see when they search for things like “printing company near me.” That’s digital real estate you don’t want to miss. A steady stream of reviews also helps reinforce keywords naturally. If someone leaves a review that says, “Great banner printing!” or “Fast postcard turnaround,” you’re getting keyword juice without even trying. More Reviews = A Competitive Edge Would you rather choose a printer with 7 reviews or 70? Most people equate review volume with popularity and trust. If your competitors have more reviews than you,

The Honest Truth About What SEO Really Does (And What Comes Next) If you’re a print shop owner who’s paying for SEO and not seeing an uptick in print orders, you’re probably asking yourself: “Is this even working?” And that’s a fair question. In fact, it’s the right question. Because if you’re investing in something, you should understand what it’s supposed to do—and what it’s not supposed to do. So, let’s talk about it. What Does SEO Actually Do? At its core, SEO does one thing really well: It makes your website more visible. Think about Google like a highway. SEO puts up more road signs for your print shop so drivers (aka your potential print customers) can find you. That means when someone searches “custom postcards near me” or “EDDM for restaurants,” your website is more likely to show up. But here’s the kicker… Visibility doesn’t equal sales.It equals opportunity. What you do with that opportunity is where most businesses—printers included—get stuck. So… If SEO Is Working, Why Aren’t You Getting More Orders? Because the job of SEO is to get more people to your site. The job of your website—and your overall marketing—is to convert and convince them.

Gravity is the force by which a planet or other body draws objects toward its center. Every body in the solar system exerts a force on those around it, with Jupiter wielding the strongest pull and the moon exerting one of the weakest. Even your own physical body exerts a gravitational influence on the things around you (though this force is negligible due to how tiny you are compared to the planets!). If you’ve ever slipped off a ladder or tumbled from a tree, you know Earth’s gravity is basically unstoppable. So, here’s a question. What if your business could exert gravitational force on potential leads and soon-to-be customers? Wouldn’t you want to flip this power switch to the ‘ON’ setting? Wouldn’t you want to do this as soon as possible? Enhance SEO and Get Found Online Search Engine Optimization (SEO) refers to the process of enhancing your website to increase its visibility on Google, Microsoft Bing, and other engines people might use to find: Products you sell Services you provide Professional advice and answers from your experienced team Think of SEO as a magnetic map that not only leads people to your website but irresistibly draws them to do

In today’s digital age, having a strong online presence is essential for connecting with your print buyers. One crucial tool for achieving this is Search Engine Optimization (SEO). SEO can drive website traffic and generate leads for your printing business and isn’t as hard as you might think. 5 Ways SEO Boosts Traffic and Leads for Your Printing Business With the power of Search Engine Optimization (SEO), your printing business can significantly enhance its online presence and achieve remarkable results. Here’s how: 1. Increased Visibility and Reach By optimizing your website for search engines, SEO helps your printing company appear prominently in search results. This boosts visibility and expands your reach, making it easier for potential customers to find your services when they search online. DID YOU KNOW? 0.63% of Google searchers click on results from the second page. (Source) 2. Targeted Content SEO enables you to create website content tailored to the specific needs of your print buyers. This makes it easier for them to discover your website and engage with your products or services. 3. Improved User Experience SEO plays a role in enhancing user experience by simplifying website navigation and ensuring an aesthetically pleasing online presence. This

Getting your print business found online can be a struggle. Fortunately, some tools and solutions can make it easier than ever. One such tool is Google My Business. What is Google My Business? Google My Business (GMB) gives your print business a free business profile on Google’s search page. To find your Business Profile, search for “my business” on Google. GMB allows you to list your business location on Google Maps and local search results. You can display important information about your business, including the opening/closing times, contact details, or a link to your website. And you can also manage multiple profiles. Google My Business provides your print business with a wealth of benefits, including: Local SEO Collecting reviews Business info directly from the search engine Marketing and communication tool Google My Business Insights and its benefits for analytics Free of cost Ease of Use The Many Benefits of Google My Busines For Your Print Business Let’s dive into some benefits of Google My Business a little further. 1. Better Visibility Simply verifying your business with Google will increase your chances of visibility, but you’ll want to make sure your info is accurate and engaging. Update all the print products

It seems a day rarely goes by without our team here at Marketing Ideas For Printers fielding Search Engine Optimization (SEO) questions from our customers and prospects. I recently found myself answering one of those questions with one of our newest customers and found myself remembering the advice of Sal, the SEO Expert. Sal offered good advice almost two years ago, and it’s still relevant today. So, I thought it time to reintroduce you to Sal’s tips and expand on Sal’s recommendation to approach your website’s SEO strategy the same way you approach a book. It All Starts with the Title When you enter a bookstore, whether the physical or virtual version, what do you notice first? Of course, it’s the book covers, and the same is true with search engines. That’s because the title is what appears in your website’s home page tab or window bar, and it’s the equivalent of a book’s title. Books are known by their titles, so it’s essential to ask yourself: How do you want your website to be known? How do you want to be known to the search engines? Then, make sure the answer to those questions reflects in your website’s title.

SEO For Printers, Printing, SEO, Marketing Ideas for Printers

Search Engine Optimization (SEO) isn’t as scary as you might think. In a nutshell, SEO is simply the process or steps you can take to make your website rank higher in the search results. The ultimate goal is to make it easy for website visitors to find answers to their questions and make it easy for search engines to find those answers for your visitors through the content on your website. The following guide will walk you through how the websites provided by Marketing Ideas For Printers (MI4P) have already been built on a solid SEO foundation. If you’re looking to bump up what’s already there, keep reading, and you’ll discover some additional tips on how you can take your SEO to the next level. How Your MI4P Website is Positioned for SEO Success Your MI4P Website is Responsive Because a responsive website is compatible with all devices, whether it’s a desktop, mobile phone, or tablet, having a responsive website means you have a website search engine’s love and [BONUS!] you avoid Google’s Non-Responsive Website Penalty. Your MI4P Website is Properly Formatted All of the content on your website is formatted to include Heading tags (or H tags), skim layers, and

Over the last several weeks, we’ve talked a lot about SEO – everything from What Good SEO is Not to How SEO Greatness Starts with Content to the Impact of Social Media to How to Do it Right. You’ve probably come to understand the importance your website plays in your SEO, and thanks to the power of the internet, you’ve no doubt come across a wealth of information on the topic. But, like all good internet diets, which one works, and do you have to care about ALL of it? Let’s simplify things. When it comes to SEO for your website, if you can keep the following in mind, you’ll be doing just fine. 1. Valuable Content (for your customers, not you!) Chances are, you’re tired of all the “Content is king!” or “Greatness starts with content!” talk. (Actually, that last one was pretty good, don’t you think?) But, tired or not, there’s some truth here that you need to allow to soak in a little. The key thing to remember is: Don’t put your focus on the word content. Put your focus on the word valuable. Content is really pretty easy. (Have you read the internet lately?) Valuable content is not