Next Generation Archives - Marketing, content, & technology to help printers sell more printing

Today’s print industry is facing a new challenge: reaching a generation raised in the digital age. Research shows that print remains a priority with many companies, with one-third of many corporations’ advertising budgets still dedicated to print materials. However, to remain a relevant and vibrant option in today’s marketing space, you and your team will need to find unique ways

Today, millennials make up 50% of the workforce, but are they buying print marketing? Well, see for yourself. Take a look at these statistics: 50% of millennials will ignore digital ads, but only 15% ignore direct mail 90% of millennials think direct mail advertising is reliable 57% have made purchases based on direct mail offers 87% of millennials like receiving