Next Generation Archives - Marketing, content, & technology to help printers sell more printing

Today’s print industry is facing a new challenge: reaching a generation raised in the digital age. Research shows that print remains a priority with many companies, with one-third of many corporations’ advertising budgets still dedicated to print materials. However, to remain a relevant and vibrant option in today’s marketing space, you and your team will need to find unique ways to bridge the generational gap and promote the benefits of your craft: print. Print is Still Relevant Though digital marketing has come to the forefront in recent years, print is still a viable medium. Our beloved print industry has continued to grow with many developments occurring alongside its digital peers. Still, to keep pace with cost-effective, creative digital marketing materials, the entire printing industry will need constant innovation and re-invention. Print is still relevant today, but original thinking, hard work, and consistent effort are required to keep it that way. What is the Next Generation of Print Buyers Looking For? Though print is adopting emergent technologies like automation, robotics, and augmented reality every day, we all know the word “print” is inadequate to express all the medium can accomplish. Print carries with it the idea of datedness to the next

Today, millennials make up 50% of the workforce, but are they buying print marketing? Well, see for yourself. Take a look at these statistics: 50% of millennials will ignore digital ads, but only 15% ignore direct mail 90% of millennials think direct mail advertising is reliable 57% have made purchases based on direct mail offers 87% of millennials like receiving direct mail The truth is in the numbers. But what about your print business? Are you struggling to reach the younger generation? If so, these seven tips will help you make the connection and load up your sales pipeline. 1. Go Where They Are – Social Media This new generation is as tech-savvy as ever, but the goods news is, you don’t have to search far to reach them. They’ve spent their lives (not minutes, not hours, lives!) on social media. Before you groan, remember, this means that social media can provide you with an instant connection to your audience. Yes, you want to get prospects and customers to trust you, but today, that’s not enough. You need to get them to like you, and social media is the place to do that. Takeaway: If you want to be an