Proclaiming the many benefits of doing business with a local printer will be the theme of our new Direct Mail For Printers postcard offering. We are proud to announce the introduction of….wait for it…Local Edge! Hooray! Have you been waiting for an opportunity to showcase the benefits of keeping things local and working with a local printer, but just haven’t had the time to promote this yourself? Well, good news! We’ve heard your desire and understand how difficult it is to compete with the low-margin, high-volume printers around the country. We understand how precious of a commodity time can be to local printers, and that’s why we created Local Edge. We all know the benefits of working with a local printer and we want to make sure your customers are reminded of those benefits as well. Give Your Customers a Reason to Buy Local Focusing on “The Real People Advantage,” “High-Value Printing Because We Care,” and “Experience, Dedication, and Reputation,” these are just some of the local-oriented themes we will be promoting through the Local Edge postcard. Your print buyers want to know why they should do business locally and Local Edge will provide that monthly message delivered right to


At some point in your life, we suspect that your mother (or someone else equally influential) taught you the value of sharing. Virtual sharing on the internet isn’t quite the same as the physical sharing our moms taught us, but it’s still important. The importance of sharing is what brings us to today’s big update: sharing the high-quality content on your website from Marketing Ideas For Printers is now a much bigger deal, thanks to a recent website update! Here’s what we mean. Take a look at these pages on a Marketing Ideas For Printers’ website: The Ideas Collection Greatest Treasures Sales and Marketing White Papers These are high-value areas on each website that receive new content from Marketing Ideas For Printers on an ongoing basis, so you’ll want to make sure this content gets shared! Here are two ways to make your mom proud and make sure everything gets shared: 1) You do the Sharing Every time new content shows up in these areas, you’ll want to share the new content through your social media channels. The new sharing icons on those pages make it super-easy to share the content with your social media friends, followers, and connections. Go to your website and give it a


You become even more valuable to your customers when they begin to see you as more than “just” a printer. Your knowledge doesn’t end at putting ink on paper; it continues way beyond that. For instance, you’re also an expert when it comes to helping your customers with their rebranding! How do we know? Because we just added a new white paper to your website (if you’re using a site from Marketing Ideas For Printers, that is!) Here’s one brief quote from the white paper: You may have been thinking about rebranding for a while now, wondering if it’s the right time, if it’s a sound investment, and perhaps, just how long it will take. With a great plan, great partners to help you, and enough brainstorming, rebranding really can be a painless process and a worthy investment. Read the complete white paper here, on one of our public demo websites. Just think of all of those new print orders that will follow when your customers see you as the expert they can turn to when they’re ready to rebrand!


The 76.7 million workers in the millennial age group have a buying power worth $1.3 trillion. They’re the largest group in the workforce today with yesterday’s boomers passing the torch to today’s millennials. Here’s some great news about millennials: They respond favorably to paper and print marketing! How do you reach this group? When your website is powered by the content provided by Websites For Printers, you can help your print-buying customers send the right message to this influential population by providing them with the newest white paper, Marketing to Millennials. This white paper contains facts and statistics that highlight the millennial’s buying power, a mini-case study featuring the millennial messaging used by TOMS shoes, and information about how millennials view both digital and print communications. See for yourself! Here’s the Marketing to Millennials white paper as it appears on a Websites For Printers demo website.


We recently completed a server infrastructure upgrade to increase the performance of your website. Wow, that was boring. Let’s try again. Everyone Wins! Everyone wins when a website is faster! We just added some rocket fuel to the servers that host the websites for Websites For Printers. With this added rocket fuel, you’ll see that: Everything your customers do on your website will be faster. Using order forms will be faster, viewing order history will be faster, and just viewing your website, in general, will be faster. Your customers win! All the back-end management you do to use and maintain your website will be faster, too. You win! Google and other search engines look favorably on websites that load faster. You win again! All this newfound speed makes you happy. If you’re happy, then we’re happy. We win, too! The rest of the details get geeky fast, so just carry on with your day with the assurance that we’re taking care of your web technology needs so that you don’t have to. But You Need to Know About the Hiccup Breaking News from our tech department: “Houston, we have a problem.” There was a hiccup during the server upgrade on April


Promo Codes

Have you ever shopped online and entered that cryptic code into the promo code box on the shopping cart screen? If so, then you know promo codes can be a great way to entice first-time shoppers to place their first order, or to reward repeat customers for their loyalty. On the flip side, a lot of printers would much rather have a bad rash then offer promo codes … why give up that precious margin? Which side of the promo code debate are you on? Big News for Fans of Promo Codes For those that are fans of promo codes, we have some great news for you! In the past, promo codes on a Websites For Printers website could be assigned to be used by companies, branches, or individuals, but not to product categories or individual products. So, if you were having a sale on, say, business cards, customers with the promo code may have been able to use that code even without any business cards in their shopping cart. We’re happy to announce that that has changed: promotional codes can now be designated to apply only to specific product categories, and even to specific products. With this update, if the customer


Let’s get the play on words straight right from the start. Moderately Confused is a cartoon, and it’s been added to all Websites For Printers websites! Here are a few samples: Moderately Confused is described as: A whimsical, slice-of-life view into life’s fool-hardy moments. That pretty much nails it! You’ll find the Moderately Confused cartoon in the Fun@Work section of your website, which is promoted through the Printer@Work email newsletter. Here’s where you can view more Moderately Confused cartoons, on one of our Websites For Printers public demo websites. We love all the cartoons in Fun@Work; they provide fun, “sticky” content that always entertains website visitors! Keen eyes that visit Fun@Work will notice something missing: the cartoon Kit ‘n’ Caryle is no longer in the lineup because its creator, Larry Wright, has retired. In its place, we welcome Moderately Confused to our content lineup! You’ll love this stream of fresh comedic content, but there’s so much more. Did you know there are over 78 pages of content added to Websites For Printers website every single month? Check out the complete content lineup found on Websites For Printers websites.


Only Marketing Ideas For Printers delivers always-fresh website content that’s fun, informative, and helpful to printers that want to sell more printing online. That sentence was created based on the template presented in the newest marketing tip added to the websites of Websites For Printers subscribers. The tip is called Creating a Category of One, and you can read it here, in the Ideas Collection of a Websites For Printers demo website. This is the kind of tip that makes it easy for your customers to buy printing from you. You provide them with helpful, sales-building information, and they’ll reward your expertise with printing orders. Everyone wins!


When I first started talking about Building Sales With Your Digital Dialog, I discussed how the real version of you is complimented by the online version of you.  When your customers opt to buy their printing from your website, is the online version of you as engaging as the real you? That’s certainly an important part of the Digital Dialog, but before that dialog can even start, you need to build trust. Without trust, your prospects and customers may not even start the online conversation. So, the million dollar question is: “How do you build trust online?” Beautiful Visual Design May I share a secret with you? There was a time in my life I thought beautiful website design was for the “other guys.” You know, big names like Apple, GMC, and Nike, to name just a few. As long as your website looked “acceptably” good, that’s all that mattered. After all, if you’re faced with the choice of making your website look great or work great, then “work great” wins, right? The truth is, you need both. You need a website that’s both functional and beautiful. It’s convenient to repeat the tired, old phrase, “You can’t judge a book by its cover.” Deep down, though, we all know that’s


We have a small, yet powerful update for printers using uDesignIt! on Websites For Printers websites. Your customers can now have their physical address information auto-fill the form for document personalization. Business cards provide the perfect case study. Up to this point with uDesignIt!, the website has used your customer’s account information (name, phone number, email address, etc.) to pre-populate information in the document being personalized. A pre-populated order form with a preview of the finished document looks something like this: But, notice there’s something missing: the address information. The difficulty comes when your customer’s account contains multiple addresses. For example, they may have a work address and a home address associated with their account. Which address information should the website use to pre-populate the order form? Now, your customer can decide! Here’s what happens: If there’s only one address in the customer’s account, it’s pretty straightforward; the website uses that address. However, if there are multiple addresses associated with the customer’s account, the website will default to the last address used and allow the customer to select a different address. Here’s a short 30-second video that shows how it all comes together.     It’s ridiculously simple for your customers to use, and the best part is, it’s


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