Promo Codes: Love ‘Em or Hate ‘Em?

Have you ever shopped online and entered that cryptic code into the promo code box on the shopping cart screen? If so, then you know promo codes can be a great way to entice first-time shoppers to place their first order, or to reward repeat customers for their loyalty. On the flip side, a lot of printers would much rather have a bad rash then offer promo codes … why give up that precious margin?

Which side of the promo code debate are you on?

Big News for Fans of Promo Codes

For those that are fans of promo codes, we have some great news for you! In the past, promo codes on a Websites For Printers website could be assigned to be used by companies, branches, or individuals, but not to product categories or individual products. So, if you were having a sale on, say, business cards, customers with the promo code may have been able to use that code even without any business cards in their shopping cart.

We’re happy to announce that that has changed: promotional codes can now be designated to apply only to specific product categories, and even to specific products. With this update, if the customer has $40 of business cards in their order and $50 of other products and they apply a promo code to take up to $50 off of an order for business cards, their promo code will only discount the $40 (the total amount of the business cards), not the $50 of other products.

It’s also easy to set up! We’ve added a “Promotional Codes” tab to the category editing tools, and a “Promotional Codes” menu option in your order form’s editing tools. For detailed instructions, please check out our freshly-updated Knowledgebase article, Using Promotional Codes.

Love ‘Em or Hate ‘Em?

What do you think? Are you a fan of promotional codes, or do you hate ’em? Let us know in the comments below.